by Joëlle De Bruyne0 comments

Personally sourced. What that actually looks like.

Behind the scenes in Marrakech — May 2025 People often see the end result. A colourful rug. A handwoven cushion. A basket that somehow makes its way from a small workshop or a corner of the Marrakech medina into a home somewhere in Belgium, France, Australia or the US. But there is a whole world in between. And it rarely looks very glamorous. In May 2025, Tchaikana in Marrakech was once again my temporary home, office, warehouse — and occasionally something resembling a carpet depot. Tchaikana has been one of those familiar Marrakech places I keep returning to — a...

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by Joëlle De Bruyne0 comments

Thank you for being part of our journey 🤍

From colorful souks in Morocco to 555+ boutiques across 22 countries worldwide — discover the journey behind SOUK in the CITY and the growing international community that embraced our love for craftsmanship, color and connection. ✨
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by Joëlle De Bruyne0 comments

Meet the Makers 🫶🏻

Empowering Women Artisans: Celebrating the Beauty of Berber Baskets!At SOUK in the CITY, we’re on a mission to support and uplift the incredibly talented women artisans who craft the exquisite Berber baskets we adore! ✨ Their artistry and skills have been passed down through generations, and we’re dedicated to preserving...
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by Joëlle De Bruyne0 comments

Create an Eclectic Home Style

Eclectic home decor is all about mixing and matching different styles, patterns, textures, and colors to create a unique and personalized space. It's a style that allows you to express your individuality and showcase your favorite pieces, while still maintaining a cohesive and inviting look.The beauty of eclectic decor is...
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by Joëlle De Bruyne0 comments

Upcycled Cushion Collections

Upcycling is becoming an increasingly popular trend in the world of design and fashion. The concept of upcycling involves taking old or discarded materials and transforming them into new and useful products, thereby reducing waste and promoting sustainability. One excellent example of upcycling is the creation of cushions made of...