SOUK in the CITY may be less than four years old as a brand, but my love for Moroccan craftsmanship goes back much further — over eight professional years and more than two decades personally as a Berber rug enthusiast.

What started as sourcing for my Belgian concept store @escapestore.be evolved into something deeper. Over the past years, retail and wholesale flowed naturally into one another. The shop became a living test space for new collections, shaped by your feedback, your reactions, your homes.

Over time, I realised where my energy truly belongs:
Morocco. Sourcing. Travelling. Connecting.
And sharing these treasures with retailers around the world.

Today, SOUK in the CITY continues to grow as a dedicated brand and wholesale label — while the showroom in Blankenberge remains a place where you can still experience our collections in person.

NEW CHAPTER SEASON

A new professional chapter is starting soon — and I’m celebrating it with open doors.

Until April 4th, the showroom is open:

Every Friday & Saturday
from 1pm to 6pm

During these afternoons you enjoy
20% showroom advantage on all pieces in stock.

Come by, explore, and take home your portion of colour.

From May onwards

From May, the showroom will follow a new rhythm.
Updated opening hours will be announced here and via social media.

Visits by appointment remain possible at all times:
📩 joelle@soukinthecity.be
📱 +32 476 42 68 67

SOUK in the CITY
Kerkstraat 22 – 8370 Blankenberge – Belgium