SOUK in the CITY
ZHOUR Boujad Rug | 276 x 151 cm
One-of-a-kind Boujad rug | 100% wool | Size: approx. 276 x 151 cm
A joyful mosaic of movement and color, ZHOUR is a celebration in woven form. With its wild constellation of diamonds — from fiery red and rich burgundy to moss green and lavender lilac — this Boujad masterpiece feels like a secret garden blooming under the Moroccan sun.
The wool pile is plush and expressive, shifting between dense patterns and open space, where symbols and stripes pulse with rhythm and life. Hints of orange, lilac, saffron, and deep olive dance across a soft neutral base, while the lower border draws the eye with an organic flow of layered motifs and softened lines.
ZHOUR feels vintage and graphic, timeless and bold — perfect for adding character to any room that craves personality.
DETAILS
• Handmade in Morocco
• Size: approx. 276 x 151 cm
• Material: 100% wool, naturally dyed
• One-of-a-kind — a true collector’s piece
• Ethically sourced via our trusted Boujad trader
• Floor-ready or wall-hanging
ABOUT BOUJAD RUGS
Boujad rugs originate from the Haouz region of Morocco and are known for their expressive patterns, joyful color palettes, and spontaneous, often asymmetrical motifs. Traditionally handwoven by Amazigh women, each piece tells its own story — abstract, symbolic, and deeply rooted in heritage.
ETHICAL SOURCING
This piece was carefully selected via our long-time partner and Boujad rug specialist — a respected middleman who works directly with women in rural weaving communities. He pays them upfront for their craftsmanship and takes pride in fair and transparent trade. His eye for beauty and quality ensures we receive the most soulful and unique Boujad treasures.
MAINTENANCE ADVICE
• Vacuum gently and regularly
• Air out in the sun to refresh
• Spot clean with mild soap and water
• Avoid harsh chemicals
• For deep cleaning, consult a professional familiar with handmade textiles
ZHOUR Boujad Rug | 276 x 151 cm