⟡ ROUGE REBELLE – A Boujad Story ⟡

A collection celebrating the fiery soul of Boujad: bold reds, spirited patterns, feminine energy and artisan-made warmth.

ROUGE DOUNYA
(Dounya = “the world / life” → symbolic branch-like motifs)

A lush red field dotted with botanical-inspired symbols — Rouge Dounya blends tradition with joy. Soft greens, yellows and neutrals frame a blossoming center motif that feels like spring breaking through the rug. Graphic border blocks add a contemporary twist while staying deeply rooted in Boujad heritage.

DETAILS

• Authentic Boujad rug
• 100% wool, naturally dyed
  
• Size: 170 by 105 cm
• Rich red backdrop with blooming symbols
• Leaves, stems & petal-inspired patterns
• Checker & mosaic side borders

ORIGIN & SOURCING

Handknotted by Berber women from the Boujad region and sourced directly at the criée berbère (daily auction) in Marrakech — skipping all intermediaries and supporting artisans directly.

CARE

• Vacuum gently
• Spot clean with water & mild brown soap
• Do not machine wash
• Let dry naturally in the sun