⟡ ROUGE REBELLE – A Boujad Story ⟡

A collection celebrating the fiery soul of Boujad: bold reds, spirited patterns, feminine energy and artisan-made warmth.

ROUGE ZERRIYA
(Zerriya = seed / sprout → hint to the zigzag growth forms)

A vibrant zigzag of deep reds, berry hues and electric pinks, this Boujad rug feels like raw feminine energy in motion. Rouge Zerriya brings the spirit of the Middle Atlas into any room with its playful movement and painterly gradients. The irregular, hand-knotted texture reveals every creative decision of the weaver — a true one-of-a-kind statement.

DETAILS

• Authentic Boujad rug
• 100% wool, naturally dyed
  
• Size: 185 by 115 cm
• A base of layered reds with bold black and fuchsia zigzags
• Finished with soft natural fringes on one side

ORIGIN & SOURCING

Handknotted by Berber women from the Boujad region and sourced directly at the criée berbère (daily auction) in Marrakech — skipping all intermediaries and supporting artisans directly.

CARE

• Vacuum gently
• Spot clean with water & mild brown soap
• Do not machine wash
• Let dry naturally in the sun