Handmade in Morocco | SOUK in the CITY exclusive design

Introducing LWAN — our new tassel keyhanger designed for 2026.

A small everyday object, created with intention, color and craftsmanship.

Inspired by traditional Moroccan tassels, LWAN is reimagined as a contemporary accessory — tactile, joyful and made to travel with you. Each piece is handmade using wool threads that I personally selected and combined, color by color.

LWAN is available in two distinct color stories:

• Warm ochre & orange — sun-washed tones inspired by desert light
• Fuchsia & petrol — bold, vibrant and expressive with depth

Hang it on your keys, a bag zipper or basket handle — a subtle statement of color and craft, wherever you go.

Each LWAN is handmade with care by skilled Moroccan artisans.

No two pieces are ever exactly the same.

✨ Details

• Approximate length: ± 15 cm (tassel approx. 10 cm)
• Handmade wool tassel
• Braided loop with metal keyring included
• Hand-selected wool threads
• Fair Trade & exclusive SOUK in the CITY design
• All pieces are unique, with natural variations

A small object with a big soul — rich in color, soft in texture, and unmistakably Moroccan.