SOUK in the CITY
NJOUM Boujad Rug L | 275 x 155 cm
PREORDER NOW – DELIVERY JUNE 2025
One-of-a-kind Boujad rug | 100% wool | Size: 275 x 155 cm
This large Boujad rug is a true standout — not only for its expressive beauty, but also for its exceptional price. A rare find during my recent sourcing trip, it brings together striking purple, warm yellow, and orange tones in a playful dotted design that’s full of contrast and character.
Handwoven from naturally dyed wool by Berber women in the Boujad region, this piece reflects generations of skill, creativity, and cultural storytelling. The asymmetrical pattern and warm palette give it a dynamic, contemporary feel — while remaining deeply rooted in tradition.
Perfect for bohemian, minimalist, or eclectic spaces, it’s the kind of piece that brings both soul and color to a room. And with its generous size, it makes a big statement — at incredible value.
Ethically sourced and hand-prepared in Morocco.
Handmade | Fair Trade | Exceptional Value | Delivery June '25
HANDMADE
Due to their handwoven and unique nature - irregularities in shape and colour can be expected, and are what add to their beauty, character and value.
- colorful hand-knotted Boujad rug
- unique piece, there are no two similar in this world
- originated from the creative mind of a berber lady
- made from naturally died wool
- origin: Morocco, Boujad
- size: 275 x 155 cm
- colors: multi color dotted design with contrasting shades of purple, warm yellow and orange tones
FAIR TRADE
During my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!
MAINTENANCE ADVICE
Each rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.
Rugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.
If your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.
NJOUM Boujad Rug L | 275 x 155 cm