SOUK in the CITY
JNOUN Boujad Rug 4 | 165 x 117 cm
One-of-a-kind Boujad rug | 100% wool | Size: approx. 165 x 117 cm
A rug with the soul of a painting — JNOUN No. 4 stuns with its bold geometry, earthy hues, and unexpected color play. Its abstract composition draws you in like a coded message in wool: diamonds, triangles, and soft-edged blocks unfold in layers of terracotta, sage green, soft lavender, warm beige, and flashes of crimson.
This Boujad was hand-knotted by Berber women in Morocco’s Middle Atlas region using naturally dyed wool and traditional techniques. What makes this piece so striking is the harmonious tension between symmetry and spontaneity — each shape feels intentional, yet entirely free.
Whether placed on the floor of a serene space or hung as textile art, JNOUN No. 4 radiates calm confidence and character.
DETAILS
• Handmade in Morocco
• Size: approx. 165 x 117 cm
• Material: 100% wool, naturally dyed
• One-of-a-kind — no repeats
• Fair trade sourcing from the criéé berbère in Marrakech
• Wall-worthy or floor-friendly
FAIR TRADE
Every JNOUN rug is personally sourced during my Moroccan buying trips, directly from the traditional criée — where local sellers present vintage and handmade treasures fresh from rural workshops. By bidding directly, I support a fair and transparent supply chain rooted in artisanal tradition.
MAINTENANCE ADVICE
This rug has been gently washed and, if needed, hand-restored in Morocco using time-honored techniques.
• Vacuum regularly
• Air outside in sunlight
• Spot clean with water and mild soap only
• No harsh chemicals
• Contact a professional cleaner for deeper care
JNOUN Boujad Rug 4 | 165 x 117 cm