Handmade in Morocco | SOUK in the CITY exclusive design

Meet CHAMS, our new sunny edition of the signature SOUK keyhangers.

Less multicolor, more warmth — CHAMS blends soft tones of taupe, saffron, burnt orange and sand into a radiant tassel that brings light wherever it hangs.

These gorgeous keyhangers can decorate a bag handle, a doorknob, a window or closet — or simply be used as a fluffy key charm. The possibilities are endless.

Each piece is lovingly handmade in Morocco in collaboration with two maâlems: Kassimi, our tassel master, and Mohammed, who hand-rolls and hand-embroiders each of the three felt balls that sit proudly on top.

✨ Details

• Approximate length: 23 cm (tassel 13 cm)
• 3 embroidered felt balls (Ø 2 cm each)
• Braided loop and metal keyring included
• Made from hand-dyed wool
• Fair Trade & exclusive SOUK in the CITY design
• All are unique, no two exactly alike

A gorgeously tactile, sunshine-hued accessory — full of Moroccan soul.