SOUK in the CITY
RMADI Boucherouite Rug | 290 x 85 cm
RMADI – Boucherouite Runner Rug | Size: approx. 290 × 85 cm
Electric. Graphic. Fiercely modern.
RMADI — named after the Darija word for grey — is a striking boucherouite runner with a moody, marled charcoal base that makes its colors explode like fireworks against the night sky.
Five radiant diamond motifs run down the center, glowing in bold combinations of ruby red, hot pink, sunflower yellow, Klein blue, and turquoise. Framed in deep black, they feel like illuminated lanterns guiding the eye along the length of the piece — a true visual pathway.
Bold side borders in red and gold add rhythm and balance, while the fringes blend strands of black, grey, and white in that charming, handmade Berber finish. Up close, the background reveals a beautiful tapestry of recycled fibers — twisted greys, flecks of red, hints of blue — all handwoven into a richly textured, tactile surface.
Lovingly sourced at the criée berbère in Marrakech, RMADI was selected for its powerful contrast, graphic composition, and contemporary energy. It’s the kind of runner that transforms long spaces instantly: hallways, entryways, kitchens, dressing rooms — anywhere that needs personality and punch.
A modern statement with ancestral soul — RMADI is grey, but never neutral.
DETAILS
• Handmade in Morocco
• Origin: Rural Berber artisans
• Size: approx. 290 × 85 cm
• Material: recycled textiles (cotton, wool, mixed fibers)
• One-of-a-kind boucherouite
• Iconic diamond motif composition on a marled grey base
• Fair-trade sourced directly from the criée berbère
• Dense, rich, tactile surface
• Ideal for hallways, kitchens, entryways, lofts, or layered styling
Handcrafted | Upcycled | One of a Kind | Berber Heritage
RMADI Boucherouite Rug | 290 x 85 cm