One-of-a-kind BENI OUARAIN Rug CLOUDLINE
100% wool | approx. 255 × 160 cm

Soft, sculptural and soothingly monochrome — “Cloudline” is the calmest expression of our Beni Ouarain collection. Instead of dark charcoal lines, this rare ton-sur-ton piece features a raised pattern woven in creamy, cloud-like wool. The subtle diamonds emerge gently from the plush surface, creating texture through shadow and relief rather than contrast.

Hand-knotted by the Aït Ouarain tribes of the Middle Atlas, “Cloudline” carries the authentic central loom ridge and the impossibly soft pile that makes these rugs so loved. Perfect for interiors seeking warmth and serenity — Scandinavian, minimalist, Japandi or timeless Moroccan.

This is a rug that whispers instead of shouts, yet instantly elevates a space with its tactile depth.

DETAILS

• Handmade in Morocco (Aït Ouarain tribes, Middle Atlas)
• Material: 100% natural wool
• Size: approx. 255 × 160 cm
• Colour palette: Warm ivory ton-sur-ton patterning
• Unique features: Raised design in matching wool, subtle loom line
• Texture: Ultra-soft, dense, sculptural pile
• Fringes: Original knotted fringe on both ends
• Sourcing: Selected directly through our trusted Beni Ouarain specialist
• One-of-a-kind

BENI OUARAIN COLLECTION – High Atlas Classics, Curated for Modern Interiors
100% Wool | Ethically Handwoven | Soft, Luxurious & Iconic

Our new Beni Ouarain Collection brings together the purest expression of Amazigh craftsmanship: soft ivory wool, bold monochrome lines, rhythmic diamonds, and the unmistakable calm of the High Atlas mountains.
Each piece is handwoven from high-quality wool and sourced through our trusted specialist — the same long-term partner who ensures the finest Boujad, Mrirt and Middle Atlas pieces in our collection.

These rugs were selected for their exceptional softness, classic minimalism, perfect proportions, and the subtle irregularities that show the hand of the artisan.
From creamy off-white fields to deep charcoal motifs, every Beni Ouarain carries the quiet luxury that made them world-famous: warm, timeless, grounding.

A collection designed for interiors that crave texture, simplicity and authenticity.

Soft, timeless and effortlessly elegant — a Beni Ouarain elevates any space with warmth and calm.

ABOUT BENI OUARAIN RUGS

Beni Ouarain rugs originate from the nomadic tribes of the High Atlas. Traditionally woven for warmth, they feature thick, luxurious wool and simple geometric lines symbolising protection, paths of life, and connection.
Their minimalist aesthetic makes them a favourite in both Scandinavian and contemporary interiors.

Each rug is woven entirely by hand using ancestral techniques passed down through generations.

ETHICAL SOURCING

Our Beni Ouarain rugs are carefully chosen through our long-time partner — the same highly respected specialist who sources our finest Middle Atlas pieces.
He works closely with rural weavers, pays them fairly and upfront, and oversees the full finishing process: washing, combing, sun-drying and final quality checks.

Thanks to this collaboration, we receive the softest quality, consistent sizing, and the authentic charm only true artisan rugs possess.

MAINTENANCE ADVICE

• Vacuum gently and regularly
• Rotate your rug a few times per year
• Air out in indirect sunlight
• Spot clean with mild soap and cold water
• Avoid harsh chemicals
• For deep cleaning, use a professional specialized in handmade wool rugs