SOUK in the CITY
NORA Boujad Rug | 260 x 166 cm
One-of-a-kind BOUJAD RUG “Nora”
Re-used vintage wool | Approx. 260 × 166 cm
A luminous dance of color and symbolism — Nora brings together the warmth, joy, and soft tactility that define the finest Boujad work. Re-used vintage wool gives this newly hand-knotted piece a beautifully lived-in texture, while its design features a constellation of diamond talismans, honeycomb clusters, and playful abstract shapes.
Saffron, ochre, terracotta, rose, charcoal, and flashes of cobalt blue rise from a creamy ivory field, creating a composition that feels both rooted in tradition and refreshingly contemporary. With its generous size and glowing palette, Nora becomes an instant centerpiece — a rug that radiates warmth, personality, and Moroccan soul.
DETAILS
• Handmade in Morocco
• Size: approx. 260 × 166 cm
• Material: 100% re-used vintage wool
• Newly hand-knotted, one-of-a-kind piece
• Washed, combed, repaired where needed & sun-dried in the Middle Atlas
• Sourced through our trusted Boujad specialist
A radiant statement rug — warm, expressive, and full of authentic character.
ABOUT BOUJAD RUGS
Boujad rugs originate from the Haouz region of Morocco and are beloved for their expressive geometry, warm color palettes, and spontaneous, often asymmetrical motifs. Traditionally woven by Amazigh women, each piece reflects personal storytelling — abstract, symbolic, intuitive — and carries generations of weaving heritage.
ETHICAL SOURCING
This rug was carefully selected through our long-time Middle Atlas partner — a respected Boujad specialist who works closely with rural weaving communities. He sources re-used vintage wool, pays artisans upfront, ensures fair and transparent trade, and applies expert finishing techniques including washing, combing, repairs where needed, and sun-drying. His eye for unusual, high-quality pieces ensures we receive the most soulful Boujad creations.
MAINTENANCE ADVICE
• Vacuum gently and regularly
• Air out in indirect sunlight to refresh
• Spot clean with mild soap and cold water
• Avoid harsh chemicals
• For deep cleaning, consult a professional experienced with handmade Moroccan textiles
NORA Boujad Rug | 260 x 166 cm