AZZAYDA Cushion Series
Graphic Zigzags & Calm Contemporary Craft

Handwoven wool front • Off-white Berber wool back • Upcycled at the criée

Fresh, balanced and quietly striking — meet AZZAYDA, a small-batch cushion collection created from a beautifully woven Amazigh textile sourced at the criée berbère in Marrakech. Defined by its crisp ivory base, bold violet zzayda zigzags and warm orange stripes, this series blends artisan heritage with a clean, modern feel.

Each cushion front is cut from the same long woven panel, giving the group a cohesive rhythm — yet every zigzag placement shifts slightly, making each piece subtly unique. The back is finished in an unusual off-white Berber wool textile, adding softness, texture and a luxurious, tactile contrast to the graphic front.

Designed to brighten serene interiors or add a refined, artisanal layer to colourful spaces, AZZAYDA brings that unmistakable Moroccan ease: simple, honest materials elevated through craft.

Why AZZAYDA?

Named after the Amazigh zzayda zigzag motif — a symbol of movement, protection and joyful energy — the name honours the rhythmic pattern that gives this series its lively character.

DETAILS

☆ Size: approx. 60 × 40 cm
☆ Front and back: upcycled handwoven wool textile (criée-sourced)
☆ Hidden zipper
☆ Belgian-made premium polyester inner cushion included
☆ Dry clean only
☆ Handmade in Marrakech from a single textile panel
☆ Limited edition — only 9 pieces

STYLING

AZZAYDA works beautifully in calm, earthy or modern interiors: cream sofas, oak or walnut furniture, plaster walls, linen bedding or minimalist Scandinavian palettes. The violet/orange accents add a refined pop of colour without overwhelming the room.
Style solo for a clean graphic look or mix with other SOUK in the CITY cushions for an effortless, collected vibe.

FROM THE CRIÉE TO YOUR HOME

This textile was handpicked at the bustling criée berbère in Marrakech, where rural weavings from the Atlas Mountains are auctioned daily. Among hundreds of pieces, this ivory panel stood out for its crisp zigzags, balanced stripes and timeless colour harmony — a quietly bold treasure ready to be transformed into something new.