SOUK in the CITY
JNOUN Boujad Rug 1 | 168 x 118 cm
One-of-a-kind Boujad rug | 100% wool | Size: approx. 168 x 118 cm
Some pieces stop you in your tracks — and this was one of them. I spotted this unique Boujad on a sunlit afternoon at the criée in Marrakech. A bold, almost surreal tapestry of shapes and colors, knotted with instinct and imagination.
The central figure? Open to interpretation — some see a flower, others a symbol of femininity, a gateway, or a flame. Framed by abstract architectural shapes and vibrant bursts of yellow, green, lilac, and rusty red, it becomes more than a rug: it’s a woven riddle, an artwork in wool.
This JNOUN rug is handmade from 100% wool, naturally dyed and slowly knotted by Berber women in the Boujad region. With its rich palette and poetic visual language, it’s equally suited to the floor or the wall — a true tapis-tableau.
DETAILS
• Handmade in Morocco
• Size: approx. 168 x 118 cm
• Material: 100% wool, naturally dyed
• One-of-a-kind — no two ever alike
• Fair trade sourcing at the criéé berbère
• Ideal as wall hanging or statement floor piece
FAIR TRADE
Each rug is handpicked during my sourcing trips in Morocco, directly at the criée — the vibrant marketplace where rugs arrive fresh from the Atlas. I work closely with trusted partners and bid side by side with local merchants, supporting a traditional supply chain that empowers Berber women through fair work.
MAINTENANCE ADVICE
Your rug is hand-washed and, if needed, repaired with care using traditional methods. Vacuum regularly and air it in fresh sunlight to revive the fibers. Spot clean gently with mild soap and water — never chemicals. For deeper cleaning, contact a professional rug cleaner experienced with handmade textiles.
JNOUN Boujad Rug 1 | 168 x 118 cm