Meet EARTHY — graphic, grounded and just colourful enough.

This Boujad immediately stood out for its bold chevron pattern and beautifully balanced colour palette.

Wide zigzagging lines run across the rug in cream, soft grey, warm brown, ochre, faded aqua, cobalt blue and touches of rust. The pattern feels strong and graphic, but the slightly muted colours keep the overall look surprisingly calm.

That combination is exactly what makes EARTHY so easy to work with. It brings colour into a room without taking over — equally at home surrounded by warm woods and natural materials or in a much cleaner, contemporary interior.

Hand-knotted in wool, it has the tactile, slightly irregular surface that gives a Boujad so much character up close.

At 239 × 170 cm, EARTHY is a generous medium-to-large rug: perfect for anchoring a seating area, sitting beneath a smaller dining table or bringing warmth and structure to a bedroom.

Graphic enough to make a statement. Earthy enough to live with every day.

DETAILS

• One-of-a-kind Boujad rug
• Handmade in Morocco
• Hand-knotted wool
• Approx. 239 × 170 cm
• Approx. 8 kg
• Cream, grey, brown, ochre, aqua, cobalt blue & rust
• Bold chevron composition
• Soft, tactile wool pile
• Handmade character: variations in shape, weave, pile and colour are part of the piece

ORIGIN & SOURCING

Personally sourced by Joëlle for SOUK in the CITY through Saïd, our trusted Boujad specialist in Morocco.
EARTHY was selected one by one for its unusual chevron pattern, beautifully balanced colour palette and generous size.

CARE

Regularly shake out or gently vacuum using low suction and without a rotating brush.
Rotate occasionally for even wear and air outside from time to time to keep the wool fresh.
For deeper cleaning, professional rug cleaning is recommended. Avoid machine washing or soaking.