A little bit of everything. And then some.

Meet CHERIFA, a wonderfully colourful Moroccan Boucherouite runner, personally picked during our October 2026 sourcing trip in Marrakech.

At first glance, it's all those tiny stripes that catch your eye. Red, turquoise, pink, cobalt blue, purple, green, white... a whole mix of colours running across the rug, woven together from repurposed textiles.

And then there's that fabulous black zigzag, filled with little colourful fabric details, travelling along the entire length of the runner.

CHERIFA is a little different from our usual Boucherouite rugs. Instead of a thick, shaggy pile, she has a flat, tightly woven surface, full of texture and wonderfully irregular details.

A small runner with an awful lot going on. Just how we like them.

PRODUCT DETAILS

• Name: CHERIFA
• Type: Moroccan Boucherouite flatweave runner
• Origin: Morocco
• Dimensions: Approximately 200 × 50 cm — to be confirmed
• Technique: Handwoven flatweave construction
• Material: Mixed repurposed textile fibres; exact composition unknown
• Colours: Red, turquoise, cobalt blue, pink, purple, green, white and multicoloured accents
• Pattern: Narrow multicoloured stripes with a black zigzag and diamond design
• Texture: Flatwoven, tactile and irregular, with visible textile strips and loose fibres
• Edges: Handmade finishing with short, irregular fringes
• Condition: Handmade piece with natural textile and weaving irregularities
• Quantity: One unique piece
• Collection: October 2026
• Shipping: From Belgium

THE BEAUTY OF BOUCHEROUITE

Boucherouite rugs are traditionally made using leftover fabrics, old clothing and other available textiles.

Rather than working with one single material, Moroccan weavers combine different colours, fibres and textures, often creating wonderfully spontaneous designs.

CHERIFA is a lovely example of this tradition, but with a slightly different approach.

Her flatwoven surface is made up of countless narrow strips of fabric, creating an almost striped effect. Running across those colourful lines is a bold black zigzag, decorated with little knots and fragments of fabric in contrasting colours.

Look closely and you'll discover all sorts of interesting details.

Some stripes are thicker than others. Certain colours appear only briefly before disappearing again. A little thread sticks out here, an unexpected colour pops up there.

It's precisely this irregularity that gives CHERIFA so much character.

A COLOURFUL LITTLE RUNNER

With her long, narrow shape, CHERIFA is a lovely choice for spaces that could use a little colour without needing a large rug.

Think of a hallway, beside a bed, in front of a cabinet or along a small passageway.

Her flat construction also makes her an interesting alternative to our thicker, shaggier Boucherouite rugs.

And although she's wonderfully colourful, those closely woven stripes somehow bring everything together.

We especially like her combined with natural wood, vintage furniture and other Moroccan textiles.

ONE UNIQUE PIECE

CHERIFA is an individually sourced, handmade Moroccan runner.

Her slightly irregular shape, varied weaving, visible textile fibres and handmade edges are all part of her character.

Because Boucherouite rugs are created using different repurposed materials, variations in texture, thickness and colour are completely natural.

The photographs show the actual rug available.

One rug. One colourful combination. No second copy.

CARE & MAINTENANCE

Professional rug cleaning recommended.

Gently vacuum on a low setting, preferably without a rotating brush.

Avoid machine washing, tumble drying and excessive moisture, as the rug contains a variety of textile fibres.

Loose threads, small knots and irregularities in the weave are natural characteristics of this type of handmade rug. Avoid pulling on individual fibres.

We recommend using a non-slip rug underlay, particularly on smooth floors.

Personally sourced. Human made.