A little wild, a little delicate. Meet LOULOU.

Some rugs are loud. Others are subtle. LOULOU somehow manages to be both.

A wonderfully soft, creamy wool base with colourful diamond motifs running down the centre, surrounded by playful little branches, scattered details and fine, irregular lines. Pink, turquoise, emerald green, mustard yellow and touches of purple all find their place without ever feeling too much.

And that is exactly what we love about these rugs. They don't try too hard to be perfect.

From the Marrakech criée to your home

LOULOU is one of our personally selected finds from the traditional carpet criée in Marrakech.

The criée is a fascinating place where rugs are presented, examined, discussed and traded. No perfectly styled showroom, no polished catalogue. Just piles of carpets, experienced traders, plenty of noise and the occasional bit of friendly chaos.

This is where we love to source.

We go through the rugs one by one, looking beyond the obvious. Sometimes it's an unusual colour combination, sometimes the texture, sometimes just that slightly quirky detail that makes us stop and look again.

LOULOU was one of those finds.

By sourcing directly in Morocco, without the usual chain of intermediaries, we're able to bring these beautiful handmade pieces to you at a price that remains surprisingly accessible.

Small enough to fit. Colourful enough to stand out.

At approximately 150 × 250 cm, LOULOU is a lovely size for bringing warmth and personality into a room without taking over the entire space.

Think of it beside a bed, in a bright apartment with vintage furniture, under a compact coffee table or in a children's room that doesn't necessarily have to look like a children's room.

Its creamy background keeps things light, while the colourful motifs do their own little thing.

Add a vintage chair, a few books, some colourful cushions and perhaps one of those objects you brought home from a trip and never quite knew where to put.

That's our kind of interior.

Handmade, with all its lovely irregularities

LOULOU has a wonderfully tactile wool pile, finished with woven borders, little embroidered details and fringes at both ends.

The lines aren't perfectly straight. The motifs aren't machine-identical. And the wool has its own natural movement and texture.

That's not something we want to correct. That's exactly what gives these rugs their personality.

Each piece in our Ourika selection is different, personally chosen and available only once.

The rug in the photographs is the exact rug you'll receive.

Product details

• Collection: Ourika Brights
• Name: LOULOU
• Dimensions: Approx. 150 × 250 cm, excluding fringes
• Material: Wool
• Origin: Morocco
• Technique: Traditional handmade weaving
• Colours: Natural cream, pink, turquoise, blue, green, yellow and purple
• Finish: Textured wool pile, decorative woven borders and fringes
• Availability: One unique piece

Care & maintenance

Vacuum gently and regularly, preferably without a rotating brush. Rotate occasionally for even wear.

For deeper cleaning, we recommend a professional rug cleaner experienced with handmade Moroccan wool rugs.

Slight variations in shape, colour, pile and weaving are completely normal and part of the handmade nature of the rug.