Meet FORMA — a quieter take on the traditional Boujad rug.

With its creamy wool base and graphic blocks of soft grey, warm apricot, deep brown and black, FORMA has an almost modernist feel. The composition is simple and architectural, with large areas of colour rather than the busier freeform patterns we usually associate with Boujad rugs.

Hand-knotted in Morocco, the wool pile keeps all those clean lines from feeling too perfect. Look closely and you’ll still find the irregular edges, subtle shifts in texture and little variations that reveal the hand behind the piece.

At 236 × 161 cm, FORMA is an easy size for a living room, bedroom or home office — particularly if you love Moroccan craftsmanship but prefer a calmer, more understated palette.

A rather different Boujad. Graphic, warm and wonderfully easy to live with.

DETAILS

• One-of-a-kind Boujad rug
• Handmade in Morocco
• Hand-knotted wool
• Approx. 236 × 161 cm
• Cream, soft grey, apricot, brown & black
• Graphic geometric composition
• Soft, tactile wool pile
• Handmade character: variations in shape, weave, pile and colour are part of the piece

ORIGIN & SOURCING

Personally sourced by Joëlle for SOUK in the CITY through Saïd, our trusted Boujad specialist in Morocco.
FORMA was selected as a more contemporary interpretation of the traditional Boujad rug, with a quieter palette and bold graphic composition.

CARE

Regularly shake out or gently vacuum using low suction and without a rotating brush.
Rotate occasionally for even wear and air outside from time to time to keep the wool fresh. 
For deeper cleaning, professional rug cleaning is recommended. Avoid machine washing or soaking.