JDIDI Cushion Series – Fresh take on a favorite

Playful embroidery on creamy wool

Say hello to JDIDI — the new generation of our bestselling Jdid cushions. Still rooted in the same beloved Moroccan wool base, but this time crafted from newly sourced blankets, new sizes, and a whole new batch of joyful colors.

Each cushion features a thick, creamy wool front covered in traditional Amazigh embroidery — tiny, handwoven symbols in bright pops of fuchsia, cobalt, neon green, golden yellow, and more. The back is finished with clean white cotton keria for a soft and simple contrast.

This is Moroccan heritage reimagined: cheerful, graphic, and endlessly versatile. The patterns vary from cushion to cushion, and that’s exactly the charm — no two are ever the same.

STYLING WITH MOROCCAN CUSHIONS

JDIDI cushions are made to mix. Use them as a base layer with more graphic styles, or let them shine in a serene, neutral setting. From kids’ rooms to boho lounges, they bring a pop of joy wherever they land.

DETAILS

☆ Sizes: 60 x 40 cm or 50 x 50 cm
☆ Front: 100% vintage wool with colorful embroidery
☆ Back: plain white cotton keria
☆ Includes inner cushion
☆ Dry clean only
☆ Handmade for SitC in Marrakech
☆ Each cushion is unique – colors and motifs vary from piece to piece

FROM THE CRIÉE TO YOUR HOME

All JDIDI cushions begin as vintage Moroccan blankets, handpicked at the criée berbère — the lively daily auction where I select every textile for its texture, warmth, and story. These newer finds are in excellent condition, making them ideal for a fresh update of one of our most loved collections.

JDIDI means new in Darija — and that’s exactly what this series is: new colors, new sizes, same soulful vibe.