Meet KASBAH BLOOM — nearly four metres of pure Boujad expression.

Some rugs quietly complete a room. KASBAH BLOOM becomes the room.

At an exceptional 394 × 303 cm, this one-of-a-kind Boujad is one of those rare oversized pieces that immediately caught my attention. Its soft base of cream, sand and pale grey is filled with an almost endless composition of abstract shapes, diamonds, lines and unexpected symbols in lilac, dusty purple, faded red, orange, black and soft pastel tones.

There is no strict repetition here. Shapes appear, disappear and change direction across the rug, giving KASBAH BLOOM the wonderfully spontaneous character I look for in a great Boujad.

Hand-knotted in wool, the surface is tactile and full of subtle variations. From a distance it reads almost like a large abstract artwork; up close, there is always another detail to discover.

And then there is the scale. At almost 4 × 3 metres, this is a proper room-defining rug — made for a generous living area, large dining room, loft, boutique, hotel or other space where a standard rug simply disappears.

Big, expressive and absolutely one of a kind.

DETAILS

• One-of-a-kind XXL Boujad rug
• Handmade in Morocco
• Hand-knotted wool
• Approx. 394 × 303 cm
• Approx. 20 kg
• Cream, sand, lilac, purple, grey, red, orange & black
• Large-scale abstract geometric composition
• Rich, tactile wool pile
• Handmade character: variations in shape, weave, pile and colour are part of the piece

ORIGIN & SOURCING

Personally sourced by Joëlle for SOUK in the CITY through Saïd, our trusted Boujad specialist in Morocco.
KASBAH BLOOM was selected one by one for its exceptional size, unusual colour palette and wonderfully free, expressive composition.

CARE

Regularly shake out or gently vacuum using low suction and without a rotating brush.
Rotate occasionally for even wear and air outside from time to time to keep the wool fresh.
For deeper cleaning, due to its XXL size and weight, we recommend professional cleaning rather than attempting to wash the rug at home.