Soft colours, a playful little personality. Meet NAÏMA!

Some rugs have perfectly balanced patterns and carefully repeated designs. NAÏMA clearly decided to do things her own way.

A wonderfully creamy wool base, scattered with little abstract shapes in dusty pink, burgundy, faded blue, peach, turquoise, black and touches of warm yellow. Some look like tiny figures, others like pieces of an unfinished drawing.

Nothing too obvious, nothing perfectly symmetrical. And the longer you look, the more little details you discover.

And then there's that lovely, thick sheep's wool pile. Soft, beautifully textured and in excellent condition. Quite a little find!

A LITTLE ABOUT BOUJAD RUGS

Boujad rugs take their name from the town of Boujad in central Morocco, a region known for its expressive Amazigh weaving traditions.

Traditionally woven by women, these rugs are loved for their freedom in colour and design. Abstract shapes, irregular geometric motifs and compositions that don't necessarily follow the rules of symmetry.

Many traditional Amazigh symbols are associated with protection, femininity, fertility or everyday life. Their meanings can differ between communities and weavers, though, and not every little shape has a story we can confidently translate.

We actually rather like that.

NAÏMA is a lovely example of this creative freedom. Instead of one dominant geometric design, the colours and shapes seem to wander across the wool almost like little brushstrokes.

Woven from sheep's wool and coloured with natural pigments, this unique piece combines traditional Moroccan craftsmanship with an almost contemporary, painterly look.

ANOTHER LITTLE FIND AT THE MARRAKECH CRIÉE

NAÏMA was personally selected during our October 2026 sourcing trip at the Marrakech rug auction, better known as the criée.

If you've followed our Marrakech adventures, you'll know that the criée is one of our favourite places to hunt for unusual rugs.

Piles of carpets everywhere, rugs being unfolded one after another, people calling out prices, negotiating and carrying things around. And somewhere in the middle of it all, us, trying to remember which rug we spotted where.

Not always our greatest talent!

Between all those bold colours and large geometric patterns, NAÏMA stood out in a completely different way.

Smaller, softer, a little more understated. But with such an unusual combination of colours and abstract shapes that we kept coming back to it.

And well, you know how these things go. Another rug coming home with us!

A LITTLE STOPOVER AT DAR TCHAIKANA

Before making the journey to Belgium, NAÏMA had her little photoshoot at Riad Dar Tchaikana, one of our favourite Marrakech addresses.

By now, the lovely ladies there are probably used to seeing our latest rug discoveries appear over balconies, across the courtyard or wherever the afternoon light happens to look particularly good.

NAÏMA found her spot against the beautiful blue-grey balcony, surrounded by greenery and the warm colours of the riad.

And once again, a big merci to the ladies of Dar Tchaikana for letting us do our thing. Even when that means temporarily turning their peaceful riad into a rather improvised rug photo studio!

After the photos, NAÏMA was carefully packed along with our other Marrakech finds and prepared for the journey to Belgium.

And here she is, ready for a new home.

SMALL RUG, PLENTY OF POSSIBILITIES

What we particularly love about NAÏMA is how versatile she is.

Her compact size makes her lovely beside a bed, in a cosy reading corner, next to a vintage armchair or as a soft, colourful accent in a child's room.

But there's another possibility we really like.

With those scattered abstract shapes and her almost painterly composition, NAÏMA could also make a beautiful tapis tableau — a little piece of textile art displayed on a wall.

A rug you can walk on, or one you can simply admire.

Either way, she brings a lovely mix of softness, colour and character without taking over the entire room.

DETAILS

• Type: Authentic Moroccan Boujad Berber Rug
• Reference: 7920
• Size: Approx. 100 × 150 cm — final measurements to be confirmed
• Material: Sheep's wool
• Dyes: Natural pigments
• Technique: Handwoven
• Design: Abstract, free-form geometric motifs
• Colours: Cream, dusty pink, burgundy, faded blue, turquoise, peach, black and touches of warm yellow
• Texture: Thick, soft wool pile
• Condition: Excellent
• Origin: Morocco — Boujad region
• Sourcing: Personally selected at the Marrakech criée, October 2026
• Photography: Riad Dar Tchaikana, Marrakech
• Quantity: One unique piece
• Care: Vacuum gently without a rotating brush. Professional rug cleaning recommended.

THE BEAUTY OF HANDMADE

NAÏMA is an individually handmade Moroccan rug, woven from natural sheep's wool.

Slightly uneven edges, variations in pile height and little irregularities in the pattern are all part of her character.

Despite these natural handmade details, the rug is in excellent condition.

Please allow for small variations in measurements. Colours may also appear slightly different depending on your screen and the lighting.

One of a kind. Soft in colour, playful in character. And quite happy doing her own thing.