Soft mauve, lilac and taupe. A quiet palette with so much texture.

Meet KHENIFRA, a one-of-a-kind Moroccan boucherouite rug, personally sourced during our October 2026 trip to Marrakech.

What caught our eye was the way the colours blend. Mauve, lilac and purple mingle with taupe, brown and creamy threads, creating gentle changes across the surface.

There are no bold shapes competing for attention here. The interest is in the small details: fine, curled ends, irregular knots and shades that become more visible as you look closer.

And it feels wonderfully soft.

DETAILS

• Name: KHENIFRA
• Category: Upcycled Moroccan Boucherouite Rug
• Origin: Khénifra region, Middle Atlas, Morocco, as identified by our supplier
• Dimensions: Approximately 190 × 90 cm
• Pile: Upcycled cotton
• Foundation: Wool
• Colours: Mauve, lilac, purple, taupe, brown and cream
• Texture: Very soft, with fine, irregular curled ends and a shaggy surface
• Construction: Hand-knotted
• Details: Irregular handmade edges and fringed ends
• Sourcing: Personally selected in Marrakech, October 2026
• Availability: One unique piece
• Shipping: From Belgium

COLOUR THAT BLENDS RATHER THAN SHOUTS

KHENIFRA has a lovely, understated mix of colours.

From a distance, the surface looks softly mottled. Up close, individual threads reveal lighter lilac, deeper purple, warm brown and creamy shades woven through one another.

The effect comes from the mixing of colours within the pile, with subtle shifts across the rug.

Its narrow format works beautifully beside a bed, in a reading corner or along a smaller living space. Pair it with natural linen, warm wood or a little colour picked out from the weave.

UPCYCLED COTTON ON A WOOL FOUNDATION

The soft cotton pile is knotted onto a wool foundation, bringing two different materials together in one textile.

This piece has an older-style character, with a finer, more curled texture than the broader fabric strips seen in many boucherouite rugs.

We selected it for that particular texture, its softness and the gentle mauve and taupe palette. Its exact age is unknown.

The name KHENIFRA refers to the region identified by our supplier.

CARE & MAINTENANCE

Gently vacuum on a low suction setting without a rotating brush. Avoid vacuuming the fringes directly.

For spills, blot promptly with a clean, dry cloth. Do not rub or soak the rug.

For a thorough clean, use a professional rug cleaner experienced with handmade cotton and wool textiles.

Avoid machine washing and tumble drying. Protect from prolonged direct sunlight and rotate occasionally to help distribute wear.

A suitable rug pad is recommended on smooth floors.

HANDMADE CHARACTER

KHENIFRA is an individually handmade piece with an irregular weave, varied pile and natural differences in colour.

Loose ends, uneven fringes and its shape and dimensions may vary slightly along the edges.

The photographs show the actual rug you will receive. Colours may appear slightly different depending on the light and your screen.

One unique piece, chosen for its softness and all those quiet shades.