{"product_id":"golden-amethyst-boujad-rug-277-x-173-cm","title":"Boujad Rug — GOLDEN AMETHYST | 277 × 173 cm","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMeet GOLDEN AMETHYST — warm, graphic and just a little bit unexpected.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI found this one through Saïd, our trusted Boujad specialist in Morocco, and fell for its colour combination straight away.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCream, soft pink, dusty rose, amethyst purple, warm ochre, rust and charcoal come together in a wonderfully rhythmic composition of triangles, stripes and irregular geometric blocks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat I especially love is how the pattern keeps changing as you move across the rug. One section feels almost architectural, the next much freer — yet the warm colour palette ties everything together beautifully.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHand-knotted in Morocco, GOLDEN AMETHYST has a wonderfully tactile wool pile and all the little variations that make a handmade rug feel completely different from something mass-produced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e277 × 173 cm\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it’s a generous statement piece for a living room, dining area or bedroom — colourful enough to transform a space, yet surprisingly easy to combine thanks to its warm, softened palette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne rug. One composition. One very good find.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan\u003eDETAILS\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eOne-of-a-kind Boujad rug\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHandmade in Morocco\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNewly hand-knotted\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade from re-used wool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApprox. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e277 × 173 cm\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCream, pink, amethyst, purple, ochre, rust \u0026amp; charcoal\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExpressive geometric composition\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHandmade character: variations in shape, weave, pile and colour are part of the piece\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eORIGIN \u0026amp; SOURCING\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003ePersonally sourced by Joëlle for SOUK in the CITY through Saïd, our trusted Boujad specialist in Morocco.\u003cbr\u003e\u003cspan\u003eSelected one by one for its wonderfully warm colour palette, graphic composition and individual character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCARE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eRegularly vacuum gently using low suction and without a rotating brush.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eRotate occasionally for even wear and air outside from time to time to keep the wool fresh.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFor deeper cleaning, professional rug cleaning is recommended. Avoid machine washing or soaking.\u003c\/span\u003e\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":52002514469206,"sku":"7857","price":1195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/ChatGPT-afbeelding_29_sep_2026_14_32_54.png?v=1790685315","url":"https:\/\/www.soukinthecity.be\/products\/golden-amethyst-boujad-rug-277-x-173-cm","provider":"SOUK in the CITY","version":"1.0","type":"link"}