{"product_id":"boujad-rug-rumba","title":"Boujad Rug – RUMBA | 150 × 260 cm","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSome rugs are beautifully subtle. RUMBA clearly had other plans!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeet RUMBA, a fabulous one-of-a-kind Moroccan Berber rug, with a wonderfully creamy wool base and the most unexpected mix of burnt orange, hot pink, aubergine, sage green and black.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLook a little closer and you'll discover oversized diamonds, tiny abstract shapes, playful lines and colourful details scattered across the entire rug. Nothing too perfect, nothing too symmetrical. And that's exactly what makes it so good.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA beautiful example of the expressive, slightly rebellious side of Moroccan rug making. And very much our kind of thing!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA LITTLE ABOUT BOUJAD RUGS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBoujad rugs take their name from the town of Boujad in central Morocco, a region with a long tradition of rug weaving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnlike the more restrained patterns found in some other Moroccan rug styles, Boujad carpets are known for their freedom of expression. Bold colours, abstract shapes, irregular geometric patterns and compositions that sometimes seem to follow no rules at all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditionally, many of these rugs were woven by women, drawing on techniques and visual traditions passed down through generations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe diamond is one of the recurring motifs in Amazigh weaving, often associated with femininity, fertility or protection. But there's no universal dictionary for these symbols. Their meaning can vary from one community or weaver to another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd that's something we love about these rugs. They leave room for imagination.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRUMBA, with its oversized diamonds and wonderfully spontaneous composition, is a lovely example of that freedom.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFROM THE MARRAKECH CRIÉE TO YOUR HOME\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eRUMBA was personally discovered during our October 2026 sourcing trip, at the \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ecriée\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e in Marrakech.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you've followed our Marrakech adventures, you'll know that the criée is one of those places where we can easily lose track of time. Rugs everywhere. Piles being opened, carpets rolled out, colours appearing from nowhere and plenty of bargaining going on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd somewhere in all that beautiful chaos, there was RUMBA.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce selected, the rug continued its little Marrakech adventure. There was Ayed and his trusty little cart, helping us get things moving through the wonderfully chaotic Marrakech rug market. One of those familiar faces who make our sourcing days a whole lot easier!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd a little thank you to the wonderful ladies at Dar Tchaikana as well, who always seem to find the patience to let us move things around, unfold enormous rugs and temporarily turn their beautiful riad into our improvised photo studio. Merci, les filles!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter its Marrakech photoshoot, RUMBA was carefully packed for transport to Belgium.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd now, after quite a journey, it's ready for a new home.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eType:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Moroccan Boujad Berber Rug\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 150 × 260 cm \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wool pile — naturally dyed\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColours:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cream, burnt orange, fuchsia, aubergine, black and sage green\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Morocco\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSourcing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Personally selected at the Marrakech criée, October 2026\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePhotography location:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Riad Dar Tchaikana, Marrakech\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eQuantity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e One unique piece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCare:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Vacuum gently without a rotating brush. Professional rug cleaning recommended.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eTHE BEAUTY OF HANDMADE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThis rug wasn't made to be perfectly straight or identical on both sides. Slight irregularities in the shape, knotting, pile and pattern are part of its handmade character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease allow for small variations in measurements. Colours may also appear slightly different depending on the lighting and your screen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne rug. One of a kind. And definitely not the quiet one in the room.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":56428111823190,"sku":"7918","price":895.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/Kleurrijk_Berber-wollen_vloerkleed_met_franjes.png?v=1793539465","url":"https:\/\/www.soukinthecity.be\/products\/boujad-rug-rumba","provider":"SOUK in the CITY","version":"1.0","type":"link"}