{"product_id":"boujad-rug-naima","title":"Boujad Rug – NAÏMA | ca. 100 × 150 cm","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSoft colours, a playful little personality. Meet NAÏMA!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSome rugs have perfectly balanced patterns and carefully repeated designs. NAÏMA clearly decided to do things her own way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA wonderfully creamy wool base, scattered with little abstract shapes in dusty pink, burgundy, faded blue, peach, turquoise, black and touches of warm yellow. Some look like tiny figures, others like pieces of an unfinished drawing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNothing too obvious, nothing perfectly symmetrical. And the longer you look, the more little details you discover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd then there's that lovely, thick sheep's wool pile. Soft, beautifully textured and in excellent condition. Quite a little find!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA LITTLE ABOUT BOUJAD RUGS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBoujad rugs take their name from the town of Boujad in central Morocco, a region known for its expressive Amazigh weaving traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditionally woven by women, these rugs are loved for their freedom in colour and design. Abstract shapes, irregular geometric motifs and compositions that don't necessarily follow the rules of symmetry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMany traditional Amazigh symbols are associated with protection, femininity, fertility or everyday life. Their meanings can differ between communities and weavers, though, and not every little shape has a story we can confidently translate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe actually rather like that.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNAÏMA is a lovely example of this creative freedom. Instead of one dominant geometric design, the colours and shapes seem to wander across the wool almost like little brushstrokes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWoven from sheep's wool and coloured with natural pigments, this unique piece combines traditional Moroccan craftsmanship with an almost contemporary, painterly look.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eANOTHER LITTLE FIND AT THE MARRAKECH CRIÉE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eNAÏMA was personally selected during our October 2026 sourcing trip at the Marrakech rug auction, better known as the \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ecriée\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you've followed our Marrakech adventures, you'll know that the criée is one of our favourite places to hunt for unusual rugs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePiles of carpets everywhere, rugs being unfolded one after another, people calling out prices, negotiating and carrying things around. And somewhere in the middle of it all, us, trying to remember which rug we spotted where.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot always our greatest talent!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBetween all those bold colours and large geometric patterns, NAÏMA stood out in a completely different way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmaller, softer, a little more understated. But with such an unusual combination of colours and abstract shapes that we kept coming back to it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd well, you know how these things go. Another rug coming home with us!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA LITTLE STOPOVER AT DAR TCHAIKANA\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBefore making the journey to Belgium, NAÏMA had her little photoshoot at Riad Dar Tchaikana, one of our favourite Marrakech addresses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy now, the lovely ladies there are probably used to seeing our latest rug discoveries appear over balconies, across the courtyard or wherever the afternoon light happens to look particularly good.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNAÏMA found her spot against the beautiful blue-grey balcony, surrounded by greenery and the warm colours of the riad.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd once again, a big merci to the ladies of Dar Tchaikana for letting us do our thing. Even when that means temporarily turning their peaceful riad into a rather improvised rug photo studio!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter the photos, NAÏMA was carefully packed along with our other Marrakech finds and prepared for the journey to Belgium.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd here she is, ready for a new home.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSMALL RUG, PLENTY OF POSSIBILITIES\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWhat we particularly love about NAÏMA is how versatile she is.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHer compact size makes her lovely beside a bed, in a cosy reading corner, next to a vintage armchair or as a soft, colourful accent in a child's room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut there's another possibility we really like.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith those scattered abstract shapes and her almost painterly composition, NAÏMA could also make a beautiful \u003c\/span\u003e\u003cem\u003e\u003cspan\u003etapis tableau\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e — a little piece of textile art displayed on a wall.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA rug you can walk on, or one you can simply admire.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEither way, she brings a lovely mix of softness, colour and character without taking over the entire room.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eType:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Authentic Moroccan Boujad Berber Rug\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eReference:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 7920\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 100 × 150 cm — final measurements to be confirmed\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sheep's wool\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDyes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural pigments\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTechnique:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handwoven\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDesign:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Abstract, free-form geometric motifs\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColours:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cream, dusty pink, burgundy, faded blue, turquoise, peach, black and touches of warm yellow\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Thick, soft wool pile\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCondition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Excellent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Morocco — Boujad region\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSourcing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Personally selected at the Marrakech criée, October 2026\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePhotography:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Riad Dar Tchaikana, Marrakech\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eQuantity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e One unique piece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCare:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Vacuum gently without a rotating brush. Professional rug cleaning recommended.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eTHE BEAUTY OF HANDMADE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eNAÏMA is an individually handmade Moroccan rug, woven from natural sheep's wool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSlightly uneven edges, variations in pile height and little irregularities in the pattern are all part of her character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDespite these natural handmade details, the rug is in excellent condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease allow for small variations in measurements. Colours may also appear slightly different depending on your screen and the lighting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne of a kind. Soft in colour, playful in character. And quite happy doing her own thing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":56438023684438,"sku":"7920","price":395.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/Photoroom_20261101_195731.jpg?v=1793560159","url":"https:\/\/www.soukinthecity.be\/products\/boujad-rug-naima","provider":"SOUK in the CITY","version":"1.0","type":"link"}