{"product_id":"boujad-rug-bouchra-ca-150-100-cm","title":"Boujad Rug – BOUCHRA | ca. 150 × 100 cm","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA little abstract, a little playful. Meet BOUCHRA!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA beautiful handwoven Boujad rug with a wonderfully creamy wool base and an unexpected mix of warm colours and geometric shapes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRusty red, terracotta, cinnamon brown, soft pink, ochre and touches of grey, with little cobalt blue dots scattered across the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSome shapes look almost architectural, others like little abstract drawings. Nothing perfectly symmetrical, and that's exactly what makes her interesting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd that gorgeous, thick sheep's wool pile? So soft, beautifully textured and full of character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eType:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Authentic Moroccan Boujad Berber Rug — newly handmade\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eName:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e BOUCHRA — inspired by the Arabic word for good news\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 100 × 150 cm — final measurements to be confirmed\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% sheep's wool, often incorporating reused, previously coloured wool\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTechnique:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Traditional handweaving with thick knotted wool pile\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDesign:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Abstract geometric shapes, irregular stripes and colourful dots\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColours:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cream, rusty red, terracotta, brown, ochre, dusty pink, grey, blue and subtle green accents\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Thick, soft and wonderfully woolly\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Morocco — Boujad region\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSourcing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Personally selected at the Marrakech criée, October 2026\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePhotography:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Riad Dar Tchaikana, Marrakech\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eQuantity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e One unique piece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCare:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Vacuum gently without a rotating brush. Professional rug cleaning recommended.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eA LITTLE ABOUT BOUJAD RUGS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBoujad rugs originate from central Morocco, a region known for its expressive Amazigh weaving traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditionally woven by women, these rugs are loved for their freedom in colour, irregular patterns and wonderfully spontaneous compositions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMany newly made Boujads incorporate reused wool, giving existing coloured yarns a new life rather than starting entirely from freshly dyed wool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBOUCHRA is a lovely example of that creative freedom. Warm earthy tones, unexpected blue details and a design that feels almost like a modern abstract painting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFOUND AT THE MARRAKECH CRIÉE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBOUCHRA was personally selected during our October 2026 sourcing trip at the Marrakech rug auction, better known as the \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ecriée\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePiles of carpets everywhere, rugs being unfolded one after another, people calling out prices and negotiating.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd somewhere in the middle of it all, us, trying to keep track of our favourites.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot always easy!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAmong all those colourful Boujads, BOUCHRA caught our eye with her wonderfully unusual pattern and thick, creamy wool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnother lovely find for the SOUK collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA LITTLE STOPOVER AT DAR TCHAIKANA\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBefore travelling to Belgium, BOUCHRA had her photoshoot at Riad Dar Tchaikana, one of our favourite Marrakech addresses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFirst draped over those beautiful old wooden doors, then laid out across the courtyard, surrounded by greenery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe natural daylight brought out all those lovely little colour variations and the beautiful texture of the wool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd once again, merci to the ladies of Dar Tchaikana for letting us turn their peaceful riad into our improvised rug photo studio!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSMALL RUG, BIG PERSONALITY\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAt approximately 100 × 150 cm, BOUCHRA is perfect beside a bed, in a cosy reading corner, next to a vintage armchair or as a colourful accent in a child's room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd with her almost painterly composition, we can imagine her as a \u003c\/span\u003e\u003cem\u003e\u003cspan\u003etapis tableau\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e too — a little piece of textile art on the wall.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eTHE BEAUTY OF HANDMADE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBOUCHRA is individually handwoven from natural sheep's wool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSlightly uneven edges, differences in pile height and irregularities in the design are part of her handmade character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease allow for small variations in measurements. Colours may appear slightly different depending on your screen and lighting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne of a kind. A little unexpected, wonderfully woolly and full of personality.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":56480118014294,"sku":"7952","price":395.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/BOUCHRA.jpg?v=1793862358","url":"https:\/\/www.soukinthecity.be\/products\/boujad-rug-bouchra-ca-150-100-cm","provider":"SOUK in the CITY","version":"1.0","type":"link"}