{"product_id":"boujad-rug-basma-ca-150-100-cm","title":"Boujad Rug – BASMA | ca. 150 × 100 cm","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA little colour, a little smile. Meet BASMA!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA wonderfully playful Moroccan Boujad rug with a soft creamy wool base and dozens of colourful little shapes scattered across the surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSome look like tiny diamonds, others like eyes, little crosses or abstract brushstrokes. Mustard yellow, turquoise, dusty pink, burgundy, faded blue, purple and black, all mixed together in the loveliest way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere's something almost childlike about the design. Nothing perfectly aligned, no strict repetition, just a happy collection of colours and shapes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd underneath all that colour? Beautifully thick, soft sheep's wool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBASMA means \u003c\/span\u003e\u003cem\u003e\u003cspan\u003esmile\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e in Arabic. Quite fitting, don't you think?\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eType:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Authentic Moroccan Boujad Berber Rug — newly handmade\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eName:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e BASMA — Arabic for smile\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 100 × 150 cm — final measurements to be confirmed\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% sheep's wool, often incorporating reused, previously coloured wool\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTechnique:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Traditional handweaving with thick knotted wool pile\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDesign:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Scattered colourful diamonds, eye-like shapes and abstract geometric motifs\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColours:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural cream, mustard yellow, turquoise, pink, burgundy, faded blue, purple, grey and black\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Thick, soft and beautifully woolly\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Morocco — Boujad region\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSourcing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Personally selected at the Marrakech criée, October 2026\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePhotography:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Riad Dar Tchaikana, Marrakech\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eQuantity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e One unique piece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCare:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Vacuum gently without a rotating brush. Professional rug cleaning recommended.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eA LITTLE ABOUT BOUJAD RUGS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBoujad rugs originate from central Morocco, a region known for its expressive Amazigh weaving traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditionally woven by women, these rugs are loved for their creative freedom, irregular geometric patterns and unexpected colour combinations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMany newly made Boujads incorporate reused wool, giving previously coloured yarns a new life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBASMA is a lovely example of this playful approach. Her little diamond and eye-like motifs recall traditional Amazigh designs, although their exact meanings can differ between weavers and communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe particularly love how the colourful shapes seem to float across the creamy wool, almost like a collection of little drawings.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFOUND AT THE MARRAKECH CRIÉE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBASMA was personally selected during our October 2026 sourcing trip at the Marrakech rug auction, better known as the \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ecriée\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne of our favourite places to find unusual rugs. Carpets everywhere, people calling out prices, rugs being unfolded and negotiations happening in every direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd somewhere in the middle of it all, us, trying to keep track of our favourites.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBASMA was one of those lovely little finds. Soft and creamy at first glance, but look closer and there's so much colour and personality hiding in those tiny motifs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOf course, another one came home with us!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA LITTLE STOPOVER AT DAR TCHAIKANA\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBefore travelling to Belgium, BASMA had her photoshoot at Riad Dar Tchaikana, one of our favourite Marrakech addresses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLaid out across the beautiful courtyard floor, surrounded by greenery, old wooden doors and a few more of our rug discoveries.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe natural daylight brought out her lovely creamy wool and all those colourful little details.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd once again, merci to the ladies of Dar Tchaikana for letting us turn their peaceful riad into our improvised rug photo studio!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSMALL RUG, PLENTY OF POSSIBILITIES\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAt approximately 100 × 150 cm, BASMA is lovely beside a bed, next to a vintage armchair, in a cosy reading corner or in a colourful child's room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHer creamy background makes her easy to combine, while those playful little motifs add just the right amount of colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd we can definitely imagine her as a \u003c\/span\u003e\u003cem\u003e\u003cspan\u003etapis tableau\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e too. Those scattered shapes would look beautiful on a wall.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eTHE BEAUTY OF HANDMADE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBASMA is individually handmade from sheep's wool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSlightly uneven edges, variations in pile height and little irregularities in the design are all part of her handmade character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease allow for small variations in measurements. Colours may appear slightly different depending on your screen and lighting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne of a kind. Wonderfully woolly, a little quirky and guaranteed to bring a smile.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":56480255902038,"sku":"7956","price":395.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/BASMA.jpg?v=1793865867","url":"https:\/\/www.soukinthecity.be\/products\/boujad-rug-basma-ca-150-100-cm","provider":"SOUK in the CITY","version":"1.0","type":"link"}