Playful chaos meets Berber beauty in this one-of-a-kind Boujad rug. BOUCHRA is a bold, free-spirited piece bursting with abstract shapes and spontaneous symbols — woven in a palette of apricot, emerald, fuchsia, aubergine, and jet black on a rich creamy base. A generous format that grounds the room while still adding a joyful energy.

Handmade in Morocco
100% wool | unique piece | fair trade

DETAILS
• Handmade in Morocco
• Size: approx. 290 x 202 cm
• Material: 100% wool, naturally dyed
• One-of-a-kind — a true collector’s piece
• Ethically sourced via our trusted Boujad trader
• Floor-ready or wall-hanging

ABOUT BOUJAD RUGS
Boujad rugs originate from the Haouz region of Morocco and are known for their expressive patterns, joyful color palettes, and spontaneous, often asymmetrical motifs. Traditionally handwoven by Amazigh women, each piece tells its own story — abstract, symbolic, and deeply rooted in heritage.

ETHICAL SOURCING
This piece was carefully selected via our long-time partner and Boujad rug specialist — a respected middleman who works directly with women in rural weaving communities. He pays them upfront for their craftsmanship and takes pride in fair and transparent trade. His eye for beauty and quality ensures we receive the most soulful and unique Boujad treasures.

MAINTENANCE ADVICE
• Vacuum gently and regularly
• Air out in the sun to refresh
• Spot clean with mild soap and water
• Avoid harsh chemicals
• For deep cleaning, consult a professional familiar with handmade textiles