{"product_id":"boucherouite-rug-zellij","title":"BOUCHEROUITE Rug – ZELLIJ | 150 × 240 cm","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA little bit of everything. And then some more!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeet ZELLIJ. Probably one of the busiest Boucherouite rugs we've ever brought home from Marrakech. And we mean that in the best possible way!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA colourful patchwork of little squares, each with its own diamond-shaped motif. Deep greens, electric blue, burgundy, pink, yellow, purple, touches of baby blue... There's quite a lot going on here.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd somehow, it all works!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA LITTLE MOROCCAN ZELLIJ INSPIRATION\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWe named this rug after \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ezellij\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, the traditional Moroccan mosaic tilework made from small, individually cut pieces arranged into intricate geometric patterns.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd that's exactly what this rug reminded us of.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRows of colourful squares, diamonds inside diamonds, unexpected colour combinations and a surprising sense of structure beneath all that beautiful chaos.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlmost as if someone had taken a colourful Moroccan tiled wall and turned it into a wonderfully textured rug.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnlike many of the more randomly patterned Boucherouite rugs we usually come across, ZELLIJ follows a rather organised design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe colours, however, clearly had other plans!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA LITTLE EXPERIMENT FROM THE MARRAKECH CRIÉE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eDuring our October 2026 sourcing trip, we came across this rather unusual piece at the Marrakech rug auction, better known as the \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ecriée\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNow, colourful rugs are nothing new at SOUK in the CITY. But this particular style was different from what we usually bring home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA little louder, a little busier, almost like a colourful patchwork puzzle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSo we decided to take a chance on it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJust one. To see how this new style would fit into our collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat's part of the fun of sourcing in Marrakech. Sometimes you know exactly what you're looking for. Other times, something completely unexpected catches your eye, and suddenly it's coming home with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eZELLIJ also made a little stop at our beloved Riad Dar Tchaikana for its photoshoot, before being carefully packed with our other finds for the journey back to Belgium.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd now we're rather curious to see where it will end up!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCOLOURFUL, TEXTURED \u0026amp; FULL OF CHARACTER\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWhat makes ZELLIJ especially interesting is the combination of its busy geometric design and wonderfully textured surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe different colours, raised details and slightly irregular shapes give it a playful, almost three-dimensional appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe'd love to see it paired with a simple sofa, vintage furniture or a beautiful leather armchair. Somewhere it can bring plenty of personality without having to compete with everything around it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDefinitely not for someone who likes everything beige.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlthough... it might actually look fabulous in an otherwise all-beige interior!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eType:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Moroccan Boucherouite Berber Rug\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 150 × 240 cm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDesign:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Multicoloured patchwork with geometric diamond motifs\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColours:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Green, blue, burgundy, pink, yellow, purple and cream\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Thick, textured pile with raised details\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mixed textile fibres\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Morocco\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSourcing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Personally selected at the Marrakech criée, October 2026\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePhotography:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Riad Dar Tchaikana, Marrakech\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eQuantity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e One unique piece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCare:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Vacuum gently without a rotating brush. Professional rug cleaning recommended.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eTHE BEAUTY OF HANDMADE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eZELLIJ is an individually handmade Moroccan rug. Slightly irregular edges, differences in pile height, uneven motifs and small variations in colour and texture are all part of its character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo factory-perfect symmetry here. And we wouldn't want it any other way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease allow for slight variations in measurements and colours depending on the lighting and your screen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne rug. One of a kind. And absolutely no intention of blending in.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":56437955690838,"sku":"7919","price":495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_4833.jpg?v=1793557510","url":"https:\/\/www.soukinthecity.be\/products\/boucherouite-rug-zellij","provider":"SOUK in the CITY","version":"1.0","type":"link"}