{"product_id":"boucherouite-rug-khenifra","title":"Boucherouite Rug – KHENIFRA | ca 190 × 90 cm","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSoft mauve, lilac and taupe. A quiet palette with so much texture.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeet KHENIFRA, a one-of-a-kind Moroccan boucherouite rug, personally sourced during our October 2026 trip to Marrakech.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat caught our eye was the way the colours blend. Mauve, lilac and purple mingle with taupe, brown and creamy threads, creating gentle changes across the surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere are no bold shapes competing for attention here. The interest is in the small details: fine, curled ends, irregular knots and shades that become more visible as you look closer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd it feels wonderfully soft.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eName:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e KHENIFRA\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCategory:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Upcycled Moroccan Boucherouite Rug\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Khénifra region, Middle Atlas, Morocco, as identified by our supplier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDimensions:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 190 × 90 cm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePile:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Upcycled cotton\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFoundation:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wool\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColours:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mauve, lilac, purple, taupe, brown and cream\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Very soft, with fine, irregular curled ends and a shaggy surface\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eConstruction:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hand-knotted\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular handmade edges and fringed ends\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSourcing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Personally selected in Marrakech, October 2026\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e One unique piece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eShipping:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e From Belgium\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eCOLOUR THAT BLENDS RATHER THAN SHOUTS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eKHENIFRA has a lovely, understated mix of colours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom a distance, the surface looks softly mottled. Up close, individual threads reveal lighter lilac, deeper purple, warm brown and creamy shades woven through one another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe effect comes from the mixing of colours within the pile, with subtle shifts across the rug.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts narrow format works beautifully beside a bed, in a reading corner or along a smaller living space. Pair it with natural linen, warm wood or a little colour picked out from the weave.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eUPCYCLED COTTON ON A WOOL FOUNDATION\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe soft cotton pile is knotted onto a wool foundation, bringing two different materials together in one textile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis piece has an older-style character, with a finer, more curled texture than the broader fabric strips seen in many boucherouite rugs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe selected it for that particular texture, its softness and the gentle mauve and taupe palette. Its exact age is unknown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe name KHENIFRA refers to the region identified by our supplier.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eCARE \u0026amp; MAINTENANCE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eGently vacuum on a low suction setting without a rotating brush. Avoid vacuuming the fringes directly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor spills, blot promptly with a clean, dry cloth. Do not rub or soak the rug.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a thorough clean, use a professional rug cleaner experienced with handmade cotton and wool textiles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvoid machine washing and tumble drying. Protect from prolonged direct sunlight and rotate occasionally to help distribute wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA suitable rug pad is recommended on smooth floors.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHANDMADE CHARACTER\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eKHENIFRA is an individually handmade piece with an irregular weave, varied pile and natural differences in colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLoose ends, uneven fringes and its shape and dimensions may vary slightly along the edges.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe photographs show the actual rug you will receive. Colours may appear slightly different depending on the light and your screen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne unique piece, chosen for its softness and all those quiet shades.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":56565284700502,"sku":"8000","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/607f06c2-001e-4d27-9ff5-eb67b467df61.jpg?v=1794294800","url":"https:\/\/www.soukinthecity.be\/products\/boucherouite-rug-khenifra","provider":"SOUK in the CITY","version":"1.0","type":"link"}