{"product_id":"boucherouite-flatweave-runner-cherifa-ca-200-50-cm","title":"BOUCHEROUITE Flatweave Runner – CHERIFA | ca 200 × 50 cm","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA little bit of everything. And then some.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeet CHERIFA, a wonderfully colourful Moroccan Boucherouite runner, personally picked during our October 2026 sourcing trip in Marrakech.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt first glance, it's all those tiny stripes that catch your eye. Red, turquoise, pink, cobalt blue, purple, green, white... a whole mix of colours running across the rug, woven together from repurposed textiles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd then there's that fabulous black zigzag, filled with little colourful fabric details, travelling along the entire length of the runner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCHERIFA is a little different from our usual Boucherouite rugs. Instead of a thick, shaggy pile, she has a flat, tightly woven surface, full of texture and wonderfully irregular details.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA small runner with an awful lot going on. Just how we like them.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003ePRODUCT DETAILS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eName:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e CHERIFA\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eType:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Moroccan Boucherouite flatweave runner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Morocco\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDimensions:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 200 × 50 cm — to be confirmed\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTechnique:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handwoven flatweave construction\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mixed repurposed textile fibres; exact composition unknown\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColours:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red, turquoise, cobalt blue, pink, purple, green, white and multicoloured accents\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePattern:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Narrow multicoloured stripes with a black zigzag and diamond design\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Flatwoven, tactile and irregular, with visible textile strips and loose fibres\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEdges:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handmade finishing with short, irregular fringes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCondition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handmade piece with natural textile and weaving irregularities\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eQuantity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e One unique piece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCollection:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e October 2026\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eShipping:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e From Belgium\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eTHE BEAUTY OF BOUCHEROUITE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBoucherouite rugs are traditionally made using leftover fabrics, old clothing and other available textiles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than working with one single material, Moroccan weavers combine different colours, fibres and textures, often creating wonderfully spontaneous designs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCHERIFA is a lovely example of this tradition, but with a slightly different approach.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHer flatwoven surface is made up of countless narrow strips of fabric, creating an almost striped effect. Running across those colourful lines is a bold black zigzag, decorated with little knots and fragments of fabric in contrasting colours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLook closely and you'll discover all sorts of interesting details.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSome stripes are thicker than others. Certain colours appear only briefly before disappearing again. A little thread sticks out here, an unexpected colour pops up there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's precisely this irregularity that gives CHERIFA so much character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA COLOURFUL LITTLE RUNNER\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWith her long, narrow shape, CHERIFA is a lovely choice for spaces that could use a little colour without needing a large rug.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThink of a hallway, beside a bed, in front of a cabinet or along a small passageway.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHer flat construction also makes her an interesting alternative to our thicker, shaggier Boucherouite rugs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd although she's wonderfully colourful, those closely woven stripes somehow bring everything together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe especially like her combined with natural wood, vintage furniture and other Moroccan textiles.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eONE UNIQUE PIECE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eCHERIFA is an individually sourced, handmade Moroccan runner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHer slightly irregular shape, varied weaving, visible textile fibres and handmade edges are all part of her character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause Boucherouite rugs are created using different repurposed materials, variations in texture, thickness and colour are completely natural.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe photographs show the actual rug available.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne rug. One colourful combination. No second copy.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eCARE \u0026amp; MAINTENANCE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eProfessional rug cleaning recommended.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGently vacuum on a low setting, preferably without a rotating brush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvoid machine washing, tumble drying and excessive moisture, as the rug contains a variety of textile fibres.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLoose threads, small knots and irregularities in the weave are natural characteristics of this type of handmade rug. Avoid pulling on individual fibres.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe recommend using a non-slip rug underlay, particularly on smooth floors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePersonally sourced. Human made.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":56553832513878,"sku":"7990","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/Kleurrijke_Geweven_Loper_met_Zwart_Zigzagpatroon.png?v=1794161963","url":"https:\/\/www.soukinthecity.be\/products\/boucherouite-flatweave-runner-cherifa-ca-200-50-cm","provider":"SOUK in the CITY","version":"1.0","type":"link"}