{"title":"Neutral Rugs","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSoft tones, natural textures and timeless Moroccan craftsmanship.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA curated selection of Moroccan rugs in warm neutrals, natural wool, earthy shades and subtle patterns. From timeless Beni Ouarain rugs to textured Boujad, Marmoucha and one-of-a-kind finds — personally sourced in Morocco and always unique.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"modern-boujad-rug-2","title":"Modern Boujad Rug","description":"\u003ch4\u003e\u003cstrong\u003e100% high quality wool berber rug\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ch6\u003eMoroccan rugs are hand woven by Berber women of the tribal region specified. Each rug can take a few months to year to complete. The weaving techniques have been passed down through the generations. From modern designs to vintage abstract form this is a way the Berber women carefully preserve their heritage of technique and knowledge passing down messages in wool from one generation to another creating textiles full of life and charm. \u003c\/h6\u003e\n\u003ch6\u003eRegion: Boujad  rugs are hand woven pile rugs from a small region in the Middle Atlas. These rugs are all individually crafted by hand, typically very colorful and may be slightly asymmetrical in their shape and pattern with some minor imperfections.\u003c\/h6\u003e\n\u003cp\u003e- вoυjαd -\u003cbr\u003eKenmerkend voor deze 100% wollen tapijten zijn de asymmetrische lijnen en patronen. En de prachtige warme kleuren! De typisch roze, rode en oranje tinten worden afgewisseld door enkele contrasterende kleurvlakken - meestal erg discreet - en zijn dankzij heel wat uurtjes onder de Marokkaanse zon vaak al verzacht tot de meest fantastisch pasteltinten.\u003cbr\u003eEen dergelijk tapijt wordt gedurende enkele weken tot zelfs maanden door 2 tot 3 berbervrouwen tegelijk geknoopt. Helemaal vanuit hun eigen gevoel en inspiratie, zonder vast patroon. T zijn ware kunstwerkjes, toch? \u003cbr\u003eGa je voor een bohemien, scandinavisch of minimalistisch interieur? Een Boujad voelt zich overal thuis.\u003c\/p\u003e\n\u003cp\u003ePlace of Origin: Handcrafted in Morocco\u003c\/p\u003e\n\u003cp\u003eMaterial: Wool\u003c\/p\u003e\n\u003cp\u003eDimensions: 2m36 x 1m61\u003c\/p\u003e\n\u003cp\u003eColors: beige, faded orange, grey \u0026amp; black \u003c\/p\u003e\n\u003cp\u003eDetail: Professionally clean\u003c\/p\u003e\n\u003cp\u003eI found this stunning piece during one of my many purchasing trips to Marrakech, Morocco, in the heart of the carpet souk.\u003c\/p\u003e\n\u003cp\u003eThe geometric design and colorful lustrous wool, all in perfect condition, make it a unique discovry of which I am very proud. It's a highly collectible piece, a true eyecatcher for your home.\u003c\/p\u003e\n\u003ch6\u003ePLEASE NOTE: This rug is not made by machine. Each piece is a handmade item by Moroccan artisans, so there may be slight irregularities in weaving, pattern, or shape. We do not see these as imperfection, but the love and story behind each piece.\u003c\/h6\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":42813122117881,"sku":"6571-modern","price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/products\/image_b1ba6430-e004-4bcd-b297-730c15568c6d.jpg?v=1658062011"},{"product_id":"exclusive-boujad-boucherouite-rug-ts03","title":"Exclusive Boujad Boucherouite Rug 235\/180","description":"\u003ch4\u003eAuthentic, natural and a piece of the Moroccan soul\u003c\/h4\u003e\n\u003cp\u003eBeni Ouarain rugs have a spirit and a character. It is a reflection of the daily lives of the women who make it. Most vintage Beni rugs are cream (ivory) in color, although differences in tone are found depending on the color of the sheep. They are considered the most prestigious rugs in Morocco, made from the very best wool.\u003cbr\u003e\u003cbr\u003eThis unique rug has a beautiful Beni Ouarain wool base. But, as a twist, it was characterized by berber ladies from the Boujad region and an unusual boucherouite design was added. P\u003cspan\u003eieces of cut cotton clothing (recycled) were woven into the wool base in a soft, neutral color palette.\u003cbr\u003e\u003c\/span\u003eNot just any recycled fabrics were used... The cotton is imported from Italy and very high quality - used by a Marrakchi designer to make trendy kaftans, Leftovers are bought exclusively by our contact, zo make this kind of mixed technique rugs. We ordered several of these unique pieces because we love the style and unusual combination of materials and traditions \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ethe cream wool is hand-knotted and combined with cotton recycled textiles \u003c\/li\u003e\n\u003cli\u003ebeautiful, discrete shades of grey, soft burgundy, brown, yellow and beige bring depth to the rug\u003c\/li\u003e\n\u003cli\u003ethe rug has been sundried for several weeks to soften the color scheme\u003c\/li\u003e\n\u003cli\u003eone of a kind\u003c\/li\u003e\n\u003cli\u003e2m35 x 1m80\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e\u003cspan\u003ePLEASE NOTE: THIS RUG IS NOT MADE BY MACHINE. EACH PIECE IS A HANDMADE ITEM BY MOROCCAN ARTISANS, SO THERE MAY BE SLIGHT IMPERFECTIONS IN WEAVING, PATTERN, OR SHAPE. ALL VINTAGE OR OLDER ITEMS HAVE HAD A PREVIOUS LIFE. AS THESE RUGS WERE NOT ORIGINALLY MADE FOR RETAIL THERE MAY BE SLIGHT WEAR AND REPAIRS. WE DO NOT SEE THESE AS IMPERFECTION, BUT THE LOVE AND STORY BEHIND EACH PIECE.\u003c\/span\u003e\u003c\/h6\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":43484822634745,"sku":"6165-235180","price":795.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/products\/d14db3dd-126d-41a1-9b3c-ecda75c016ab.jpg?v=1667989151"},{"product_id":"exclusive-boujad-boucherouite-rug-ts04","title":"Exclusive Boujad Boucherouite Rug 246\/166","description":"\u003ch4\u003eAuthentic, natural and a piece of the Moroccan soul\u003c\/h4\u003e\n\u003cp\u003eBeni Ouarain rugs have a spirit and a character. It is a reflection of the daily lives of the women who make it. Most vintage Beni rugs are cream (ivory) in color, although differences in tone are found depending on the color of the sheep. They are considered the most prestigious rugs in Morocco, made from the very best wool.\u003cbr\u003e\u003cbr\u003eThis unique rug has a beautiful Beni Ouarain wool base. But, as a twist, it was characterized by berber ladies from the Boujad region and an unusual boucherouite design was added. P\u003cspan\u003eieces of cut cotton clothing (recycled) were woven into the wool base in a soft, neutral color palette.\u003cbr\u003e\u003c\/span\u003eNot just any recycled fabrics were used... The cotton is imported from Italy and very high quality - used by a Marrakchi designer to make trendy kaftans, Leftovers are bought exclusively by our contact, zo make this kind of mixed technique rugs. We ordered several of these unique pieces because we love the style and unusual combination of materials and traditions \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ethe cream wool is hand-knotted and combined with cotton recycled textiles \u003c\/li\u003e\n\u003cli\u003ebeautiful, discrete shades of grey, soft pink, yellow and beige bring depth to the rug\u003c\/li\u003e\n\u003cli\u003ethe rug has been sundried for several weeks to soften the color scheme\u003c\/li\u003e\n\u003cli\u003eone of a kind\u003c\/li\u003e\n\u003cli\u003e2m46 x 1m66\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e\u003cspan\u003ePLEASE NOTE: THIS RUG IS NOT MADE BY MACHINE. EACH PIECE IS A HANDMADE ITEM BY MOROCCAN ARTISANS, SO THERE MAY BE SLIGHT IMPERFECTIONS IN WEAVING, PATTERN, OR SHAPE. ALL VINTAGE OR OLDER ITEMS HAVE HAD A PREVIOUS LIFE. AS THESE RUGS WERE NOT ORIGINALLY MADE FOR RETAIL THERE MAY BE SLIGHT WEAR AND REPAIRS. WE DO NOT SEE THESE AS IMPERFECTION, BUT THE LOVE AND STORY BEHIND EACH PIECE.\u003c\/span\u003e\u003c\/h6\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":43484834169081,"sku":"6165-246-166","price":795.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/products\/d2a35104-dfbe-4f4c-b328-6c69edf8c487.jpg?v=1667992900"},{"product_id":"zigzah-marmoucha-rug-243-x-154-cm","title":"ZIGZAG Marmoucha Rug | 243 x 154 cm","description":"\u003cp data-start=\"0\" data-end=\"104\"\u003eOne-of-a-kind Marmoucha rug | 100% wool | Size: 243 x 154 cm\u003c\/p\u003e\n\u003cp data-start=\"106\" data-end=\"388\"\u003eThis Marmoucha rug is all about refined texture and timeless design. Sourced during my most recent Morocco trip, it features a soft ivory base with elegant zigzag lines in warm beige — a subtle yet modern pattern that blends beautifully into both contemporary and classic interiors.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"709\"\u003eHand-knotted by Amazigh artisans in the Middle Atlas mountains, this piece is crafted from high-quality wool, giving it a luxuriously thick and plush feel underfoot. The natural palette and geometric rhythm bring a calm sophistication, making it a perfect match for minimalist, Scandinavian, or Japandi-inspired spaces.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"895\"\u003eWhether laid in a living room, bedroom or creative workspace, this rug adds warmth, texture, and artisan charm. And with its generous size, it anchors the room without overwhelming it.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"986\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eHandmade | 100% Wool | Ethically Sourced | Modern Berber Elegance \u003c\/p\u003e\n\u003cp\u003eHANDMADE\u003cbr\u003eDue to their handwoven and unique nature - irregularities in shape and colour can be expected, and are what add to their beauty, character and value.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003emodern, high quality hand-knotted rug\u003c\/li\u003e\n\u003cli\u003eunique piece\u003c\/li\u003e\n\u003cli\u003emade from naturally died wool\u003c\/li\u003e\n\u003cli\u003eorigin: Morocco, Marmoucha\u003c\/li\u003e\n\u003cli\u003esize: 243 x 154 cm\u003c\/li\u003e\n\u003cli\u003ecolors: off white \u0026amp; warm yellow \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eFAIR TRADE\u003cbr\u003eDuring my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!\u003cbr\u003e\u003cbr\u003eMAINTENANCE ADVICE\u003cbr\u003eEach rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.\u003cbr\u003eRugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.\u003cbr\u003eIf your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50510838563158,"sku":"7624","price":1295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/D7A881DF-E7B0-4FB3-B947-7529A1DA5EB5.jpg?v=1748637791"},{"product_id":"tiles-marmoucha-rug-250-x-148-cm","title":"TILES Marmoucha Rug | 250 x 148 cm","description":"\u003cp\u003eThis Marmoucha piece is the definition of minimalist luxury. Its beauty lies in the subtle rhythm of soft ivory lines, hand-knotted in high-pile relief for a sculptural, almost architectural texture. Each ribbed stripe catches the light differently, adding depth without needing any color.\u003c\/p\u003e\n\u003cp\u003eA modern take on traditional craftsmanship, this rug was sourced during my latest Morocco trip and handwoven in the Middle Atlas mountains by Amazigh artisans. The thick, naturally dyed wool creates an ultra-plush surface that feels indulgent underfoot — perfect for slow mornings and barefoot moments.\u003c\/p\u003e\n\u003cp\u003eIts timeless tone-on-tone design works wonders in Scandinavian, Japandi or serene boho interiors. Place it in your bedroom, lounge area or even a reading nook to bring peace, purity, and artisan-made soul into your space.\u003c\/p\u003e\n\u003cp\u003eHandmade | 100% Wool | Ethically Sourced | Textural Statement Piece\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003cbr\u003e• Modern, high-quality Marmoucha rug\u003cbr\u003e• Naturally dyed wool in soft ivory tones\u003cbr\u003e• Sculpted ribbed pattern with tonal texture\u003cbr\u003e• Size: 250 x 148 cm\u003cbr\u003e• Origin: Morocco, Marmoucha region\u003c\/p\u003e\n\u003cp\u003ePlease note: due to the handmade nature of this rug, slight irregularities in shape and shade are part of its charm and authenticity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAIR TRADE\u003c\/strong\u003e\u003cbr\u003eDuring my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003cbr\u003eEach rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.\u003cbr\u003eRugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.\u003cbr\u003eIf your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50551502307670,"sku":"7711","price":1295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_1125.jpg?v=1749064408"},{"product_id":"mrirt-rug-1760-105","title":"MRIRT Rug Echo Peak — 170\/105","description":"\u003ch3 data-start=\"122\" data-end=\"149\"\u003eMRIRT “ECHO PEAK”\u003c\/h3\u003e\n\u003cp data-start=\"150\" data-end=\"227\"\u003e\u003cstrong data-start=\"150\" data-end=\"172\"\u003eSize: 170 × 105 cm\u003c\/strong\u003e\u003cbr data-start=\"172\" data-end=\"175\"\u003e\u003cstrong data-start=\"175\" data-end=\"227\"\u003eOne-of-a-kind | Handwoven in Morocco | 100% wool\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"229\" data-end=\"545\"\u003eMeet \u003cstrong data-start=\"234\" data-end=\"247\"\u003eEcho Peak\u003c\/strong\u003e, a striking high-quality Mrirt rug sourced directly at the criée in the heart of Marrakech. Its bold chevron pattern — built from thick, luxurious cream pile over a deep charcoal base — creates a graphic “mountain peak” rhythm that feels both modern and deeply rooted in Amazigh weaving tradition.\u003c\/p\u003e\n\u003cp data-start=\"547\" data-end=\"900\"\u003eHandwoven in the Middle Atlas by master artisans, Mrirt rugs are celebrated for their \u003cstrong data-start=\"633\" data-end=\"657\"\u003eexceptional softness\u003c\/strong\u003e, \u003cstrong data-start=\"659\" data-end=\"673\"\u003edense pile\u003c\/strong\u003e, and \u003cstrong data-start=\"679\" data-end=\"707\"\u003eimpeccable craftsmanship\u003c\/strong\u003e. This piece carries all of that:\u003cbr data-start=\"740\" data-end=\"743\"\u003e– a weighty, premium hand-feel\u003cbr data-start=\"773\" data-end=\"776\"\u003e– beautifully balanced geometry\u003cbr data-start=\"807\" data-end=\"810\"\u003e– and the refined look that only naturally dyed wool and traditional knotting can achieve.\u003c\/p\u003e\n\u003cp data-start=\"902\" data-end=\"1064\"\u003eWhether styled as a statement accent in a bedroom, hallway, dressing room or reading nook, Echo Peak adds warmth, texture and quiet drama in one effortless touch.\u003c\/p\u003e\n\u003ch3 data-start=\"1071\" data-end=\"1098\"\u003eSOURCING \u0026amp; ORIGIN\u003c\/h3\u003e\n\u003cp data-start=\"1099\" data-end=\"1495\"\u003eThis rug was personally selected during my recent sourcing trip, where I bid alongside local merchants at the daily \u003cstrong data-start=\"1215\" data-end=\"1232\"\u003ecriée berbère\u003c\/strong\u003e. By buying directly at the auction, we shorten the chain, ensure fair prices for the weavers, and handpick only the most exceptional pieces.\u003cbr data-start=\"1373\" data-end=\"1376\"\u003eWoven in the \u003cstrong data-start=\"1389\" data-end=\"1405\"\u003eMrirt region\u003c\/strong\u003e of the Middle Atlas, known for producing some of the most luxurious pile rugs in Morocco.\u003c\/p\u003e\n\u003ch3 data-start=\"1502\" data-end=\"1529\"\u003eCARE\u003c\/h3\u003e\n\u003cp data-start=\"1530\" data-end=\"1872\"\u003e– Regular light vacuuming is perfect — avoid using a beater brush.\u003cbr data-start=\"1596\" data-end=\"1599\"\u003e– Shake or air it outside occasionally to refresh the fibers.\u003cbr data-start=\"1660\" data-end=\"1663\"\u003e– For deeper cleaning: use gentle hand-washing techniques with cold water, or consult a professional experienced with wool rugs.\u003cbr data-start=\"1791\" data-end=\"1794\"\u003e– Avoid machine washing.\u003cbr data-start=\"1818\" data-end=\"1821\"\u003e– Let the rug dry flat in natural air and sunlight.\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":51936752861526,"sku":"7831","price":329.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_0459.jpg?v=1763920784"},{"product_id":"mrirt-rug-echo-peak-170-105-copy","title":"MRIRT Rug Soft Loft — 170\/105","description":"\u003ch2 data-start=\"140\" data-end=\"175\"\u003eMRIRT No. 02 — “SOFT LOFT”\u003c\/h2\u003e\n\u003cp data-start=\"176\" data-end=\"379\"\u003e\u003cstrong data-start=\"176\" data-end=\"185\"\u003eSize:\u003c\/strong\u003e 170 × 105 cm\u003cbr data-start=\"198\" data-end=\"201\"\u003e\u003cstrong data-start=\"201\" data-end=\"212\"\u003eOrigin:\u003c\/strong\u003e Aït Bouguemez \/ Middle Atlas, Morocco\u003cbr data-start=\"250\" data-end=\"253\"\u003e\u003cstrong data-start=\"253\" data-end=\"266\"\u003eMaterial:\u003c\/strong\u003e 100% premium Middle Atlas wool\u003cbr data-start=\"297\" data-end=\"300\"\u003e\u003cstrong data-start=\"300\" data-end=\"314\"\u003eTechnique:\u003c\/strong\u003e High-knot Mrirt weave, fully hand-knotted, natural undyed wool\u003c\/p\u003e\n\u003ch3 data-start=\"381\" data-end=\"400\"\u003e\u003cstrong data-start=\"385\" data-end=\"400\"\u003eDescription\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"401\" data-end=\"727\"\u003eMeet \u003cstrong data-start=\"406\" data-end=\"419\"\u003eSoft Loft\u003c\/strong\u003e, a lush and sculptural Mrirt rug sourced as part of a \u003cem data-start=\"474\" data-end=\"488\"\u003ematching duo\u003c\/em\u003e directly at the \u003cstrong data-start=\"505\" data-end=\"522\"\u003ecriée berbère\u003c\/strong\u003e in the heart of Marrakech. This piece stands out with its padded, cloud-like diamond structure — a modern interpretation of classic Amazigh motifs, translated into an irresistibly soft, high-pile texture.\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"1070\"\u003eThe surface is built from rounded “pillows” of creamy, natural wool, separated by subtle charcoal lines that add depth and structure without overpowering the gentle tone. The back reveals the unmistakable finesse of the Mrirt weave: a tight, graphic pattern in black and natural wool, proof of the exceptional craftsmanship behind each knot.\u003c\/p\u003e\n\u003cp data-start=\"1072\" data-end=\"1201\"\u003eA luxurious accent for bedrooms, reading corners, nurseries, or layered living spaces — wherever softness and warmth are welcome.\u003c\/p\u003e\n\u003ch3 data-start=\"1203\" data-end=\"1235\"\u003e\u003cstrong data-start=\"1207\" data-end=\"1235\"\u003eCraftsmanship \u0026amp; Sourcing\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1236\" data-end=\"1567\"\u003eThis rug was hand-knotted by Mrirt weavers in the Middle Atlas, known for producing the \u003cstrong data-start=\"1324\" data-end=\"1354\"\u003esoftest, densest wool pile\u003c\/strong\u003e in Morocco.\u003cbr data-start=\"1366\" data-end=\"1369\"\u003eJoëlle selected this rug personally at the \u003cstrong data-start=\"1412\" data-end=\"1429\"\u003ecriée berbère\u003c\/strong\u003e, the daily auction where local merchants and collectors compete for the most exceptional pieces. Buying directly at the criée allows for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1571\" data-end=\"1596\"\u003eskipping intermediaries\u003c\/li\u003e\n\u003cli data-start=\"1599\" data-end=\"1632\"\u003eselecting only the best quality\u003c\/li\u003e\n\u003cli data-start=\"1635\" data-end=\"1690\"\u003eensuring artisans receive honest value for their work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1692\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1696\" data-end=\"1713\"\u003eStyling Notes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1716\" data-end=\"1762\"\u003eworks beautifully as a smaller statement rug\u003c\/li\u003e\n\u003cli data-start=\"1765\" data-end=\"1819\"\u003eperfect as a bedside duo (combined with “Echo Peak”)\u003c\/li\u003e\n\u003cli data-start=\"1822\" data-end=\"1878\"\u003eits sculptural texture adds instant comfort and volume\u003c\/li\u003e\n\u003cli data-start=\"1881\" data-end=\"1952\"\u003eideal for neutral, Scandinavian, boho, wabi-sabi or tactile interiors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1954\" data-end=\"1979\"\u003e\u003cstrong data-start=\"1958\" data-end=\"1979\"\u003eCare Instructions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1982\" data-end=\"2055\"\u003e\n\u003cstrong data-start=\"1982\" data-end=\"1999\"\u003eVacuum gently\u003c\/strong\u003e (low suction, no rotating brush) to preserve the pile\u003c\/li\u003e\n\u003cli data-start=\"2058\" data-end=\"2111\"\u003e\n\u003cstrong data-start=\"2058\" data-end=\"2072\"\u003eSpot-clean\u003c\/strong\u003e with lukewarm water and natural soap\u003c\/li\u003e\n\u003cli data-start=\"2114\" data-end=\"2220\"\u003eFor deep cleaning: wash traditionally with \u003cstrong data-start=\"2157\" data-end=\"2186\"\u003ecold water and savon noir\u003c\/strong\u003e, then let dry fully in sunlight\u003c\/li\u003e\n\u003cli data-start=\"2223\" data-end=\"2271\"\u003eRotate occasionally to maintain an even patina\u003c\/li\u003e\n\u003cli data-start=\"2274\" data-end=\"2336\"\u003eMrirt rugs are naturally durable and become softer over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2338\" data-end=\"2359\"\u003e\u003cstrong data-start=\"2342\" data-end=\"2359\"\u003eOne-of-a-kind\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2360\" data-end=\"2445\"\u003eAs always with SOUK in the CITY pieces:\u003cbr data-start=\"2399\" data-end=\"2402\"\u003e✨ one rug, one story — no duplicates, ever.\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":51936949272918,"sku":"7832","price":329.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_0551.jpg?v=1763920694"},{"product_id":"drift-beni-rug-160-100-copy","title":"Beni Ouarain Rug — FROSTLINE ca 250 x 150 cm","description":"\u003ch3 data-start=\"127\" data-end=\"178\"\u003eOne-of-a-kind BENI OUARAIN Rug FROSTLINE\u003cbr\u003e100% wool | approx. 250 × 155 cm\u003c\/h3\u003e\n\u003cp data-start=\"217\" data-end=\"587\"\u003eSoft, calm and beautifully minimal — “Frostline” brings the quiet poetry of the Middle Atlas into any space. Its warm ivory wool pile is hand-knotted with meticulous care, framed by a fine and gently irregular charcoal lattice. The central ridge, a natural hallmark of traditional loom weaving, lends this piece its authentic fingerprint and subtle sculptural dimension.\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"783\"\u003eThis rug feels plush and cocooning underfoot, making it an ideal anchor for a living room, bedroom or serene reading nook. A timeless investment in craftsmanship, texture and understated beauty.\u003c\/p\u003e\n\u003ch3 data-start=\"785\" data-end=\"802\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eDETAILS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"803\" data-end=\"1255\"\u003e• \u003cstrong data-start=\"805\" data-end=\"828\"\u003eHandmade in Morocco\u003c\/strong\u003e (Aït Ouarain tribes)\u003cbr data-start=\"849\" data-end=\"852\"\u003e• \u003cstrong data-start=\"854\" data-end=\"867\"\u003eMaterial:\u003c\/strong\u003e 100% natural wool\u003cbr data-start=\"885\" data-end=\"888\"\u003e• \u003cstrong data-start=\"890\" data-end=\"899\"\u003eSize:\u003c\/strong\u003e approx. 250 × 155 cm\u003cbr data-start=\"920\" data-end=\"923\"\u003e• \u003cstrong data-start=\"925\" data-end=\"944\"\u003eColour palette:\u003c\/strong\u003e Warm ivory with charcoal-black diamond lines\u003cbr data-start=\"989\" data-end=\"992\"\u003e• \u003cstrong data-start=\"994\" data-end=\"1005\"\u003eOrigin:\u003c\/strong\u003e Sourced directly from our trusted specialist partner\u003cbr data-start=\"1058\" data-end=\"1061\"\u003e• \u003cstrong data-start=\"1063\" data-end=\"1075\"\u003eTexture:\u003c\/strong\u003e Dense, soft, luxuriously plush\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e• \u003cstrong data-start=\"1111\" data-end=\"1123\"\u003eFringes:\u003c\/strong\u003e Original fringes on one end\u003cbr data-start=\"1151\" data-end=\"1154\"\u003e• \u003cstrong data-start=\"1156\" data-end=\"1176\"\u003eUnique markings:\u003c\/strong\u003e Beautiful central loom line — part of its handmade charm\u003cbr data-start=\"1233\" data-end=\"1236\"\u003e• \u003cstrong data-start=\"1238\" data-end=\"1255\"\u003eOne-of-a-kind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENI OUARAIN COLLECTION – High Atlas Classics, Curated for Modern Interiors\u003cbr\u003e\u003c\/strong\u003e100% Wool | Ethically Handwoven | Soft, Luxurious \u0026amp; Iconic\u003c\/p\u003e\n\u003cp\u003eOur new Beni Ouarain Collection brings together the purest expression of Amazigh craftsmanship: soft ivory wool, bold monochrome lines, rhythmic diamonds, and the unmistakable calm of the High Atlas mountains.\u003cbr\u003eEach piece is handwoven from high-quality wool and sourced through our trusted specialist — the same long-term partner who ensures the finest Boujad, Mrirt and Middle Atlas pieces in our collection.\u003c\/p\u003e\n\u003cp\u003eThese rugs were selected for their exceptional softness, classic minimalism, perfect proportions, and the subtle irregularities that show the hand of the artisan.\u003cbr\u003eFrom creamy off-white fields to deep charcoal motifs, every Beni Ouarain carries the quiet luxury that made them world-famous: warm, timeless, grounding.\u003c\/p\u003e\n\u003cp\u003eA collection designed for interiors that crave texture, simplicity and authenticity.\u003c\/p\u003e\n\u003cp\u003eSoft, timeless and effortlessly elegant — a Beni Ouarain elevates any space with warmth and calm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BENI OUARAIN RUGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeni Ouarain rugs originate from the nomadic tribes of the High Atlas. Traditionally woven for warmth, they feature thick, luxurious wool and simple geometric lines symbolising protection, paths of life, and connection.\u003cbr\u003eTheir minimalist aesthetic makes them a favourite in both Scandinavian and contemporary interiors.\u003c\/p\u003e\n\u003cp\u003eEach rug is woven entirely by hand using ancestral techniques passed down through generations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eETHICAL SOURCING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Beni Ouarain rugs are carefully chosen through our long-time partner — the same highly respected specialist who sources our finest Middle Atlas pieces.\u003cbr\u003eHe works closely with rural weavers, pays them fairly and upfront, and oversees the full finishing process: washing, combing, sun-drying and final quality checks.\u003c\/p\u003e\n\u003cp\u003eThanks to this collaboration, we receive the softest quality, consistent sizing, and the authentic charm only true artisan rugs possess.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Vacuum gently and regularly\u003cbr\u003e• Rotate your rug a few times per year\u003cbr\u003e• Air out in indirect sunlight\u003cbr\u003e• Spot clean with mild soap and cold water\u003cbr\u003e• Avoid harsh chemicals\u003cbr\u003e• For deep cleaning, use a professional specialized in handmade wool rugs\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":52006897156438,"sku":"7868","price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/A721D6EE-E00B-4D74-9818-8C9ACA6D9630.jpg?v=1765447000"},{"product_id":"beni-ouarain-rug-snowline","title":"Beni Ouarain Rug — SNOWLINE ca 250 x 150 cm","description":"\u003ch3 data-start=\"127\" data-end=\"177\"\u003eOne-of-a-kind BENI OUARAIN Rug SNOWLINE\u003cbr\u003e100% wool | approx. 250 × 160 cm\u003c\/h3\u003e\n\u003cp data-start=\"216\" data-end=\"653\"\u003eA timeless classic in its purest form — “Snowline” embodies everything that makes a Beni Ouarain so coveted: a creamy, cloud-soft wool pile, hand-knotted by the Aït Ouarain tribes, and a bold charcoal lattice drawn with an organic, unhurried hand.\u003cbr data-start=\"463\" data-end=\"466\"\u003eIts subtle central ridge (a natural result of the loom) and softly irregular diamonds add character and tell the story of its maker — a unique fingerprint no machine could ever replicate.\u003c\/p\u003e\n\u003cp data-start=\"655\" data-end=\"837\"\u003eThick, luxurious wool cushions every step, making it the perfect grounding piece for a bedroom, living room or reading corner. This is a forever rug: understated, elegant, authentic.\u003c\/p\u003e\n\u003ch3 data-start=\"839\" data-end=\"854\"\u003e\u003cstrong data-start=\"843\" data-end=\"854\"\u003eDETAILS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"855\" data-end=\"1260\"\u003e• \u003cstrong data-start=\"857\" data-end=\"880\"\u003eHandmade in Morocco\u003c\/strong\u003e (Middle Atlas)\u003cbr data-start=\"895\" data-end=\"898\"\u003e• \u003cstrong data-start=\"900\" data-end=\"913\"\u003eMaterial:\u003c\/strong\u003e 100% natural wool\u003cbr data-start=\"931\" data-end=\"934\"\u003e• \u003cstrong data-start=\"936\" data-end=\"945\"\u003eSize:\u003c\/strong\u003e approx. 250 × 160 cm\u003cbr data-start=\"966\" data-end=\"969\"\u003e• \u003cstrong data-start=\"971\" data-end=\"990\"\u003eColour palette:\u003c\/strong\u003e Warm ivory base with charcoal-black lines\u003cbr data-start=\"1032\" data-end=\"1035\"\u003e• \u003cstrong data-start=\"1037\" data-end=\"1048\"\u003eOrigin:\u003c\/strong\u003e Traditional Beni Ouarain weaving, sourced directly from our specialist partner\u003cbr data-start=\"1127\" data-end=\"1130\"\u003e• \u003cstrong data-start=\"1132\" data-end=\"1144\"\u003eTexture:\u003c\/strong\u003e Dense, plush, beautifully soft underfoot\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e• \u003cstrong data-start=\"1190\" data-end=\"1202\"\u003eFringes:\u003c\/strong\u003e Original fringed finish on one side\u003cbr data-start=\"1238\" data-end=\"1241\"\u003e• \u003cstrong data-start=\"1243\" data-end=\"1260\"\u003eOne-of-a-kind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENI OUARAIN COLLECTION – High Atlas Classics, Curated for Modern Interiors\u003cbr\u003e\u003c\/strong\u003e100% Wool | Ethically Handwoven | Soft, Luxurious \u0026amp; Iconic\u003c\/p\u003e\n\u003cp\u003eOur new Beni Ouarain Collection brings together the purest expression of Amazigh craftsmanship: soft ivory wool, bold monochrome lines, rhythmic diamonds, and the unmistakable calm of the High Atlas mountains.\u003cbr\u003eEach piece is handwoven from high-quality wool and sourced through our trusted specialist — the same long-term partner who ensures the finest Boujad, Mrirt and Middle Atlas pieces in our collection.\u003c\/p\u003e\n\u003cp\u003eThese rugs were selected for their exceptional softness, classic minimalism, perfect proportions, and the subtle irregularities that show the hand of the artisan.\u003cbr\u003eFrom creamy off-white fields to deep charcoal motifs, every Beni Ouarain carries the quiet luxury that made them world-famous: warm, timeless, grounding.\u003c\/p\u003e\n\u003cp\u003eA collection designed for interiors that crave texture, simplicity and authenticity.\u003c\/p\u003e\n\u003cp\u003eSoft, timeless and effortlessly elegant — a Beni Ouarain elevates any space with warmth and calm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BENI OUARAIN RUGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeni Ouarain rugs originate from the nomadic tribes of the High Atlas. Traditionally woven for warmth, they feature thick, luxurious wool and simple geometric lines symbolising protection, paths of life, and connection.\u003cbr\u003eTheir minimalist aesthetic makes them a favourite in both Scandinavian and contemporary interiors.\u003c\/p\u003e\n\u003cp\u003eEach rug is woven entirely by hand using ancestral techniques passed down through generations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eETHICAL SOURCING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Beni Ouarain rugs are carefully chosen through our long-time partner — the same highly respected specialist who sources our finest Middle Atlas pieces.\u003cbr\u003eHe works closely with rural weavers, pays them fairly and upfront, and oversees the full finishing process: washing, combing, sun-drying and final quality checks.\u003c\/p\u003e\n\u003cp\u003eThanks to this collaboration, we receive the softest quality, consistent sizing, and the authentic charm only true artisan rugs possess.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Vacuum gently and regularly\u003cbr\u003e• Rotate your rug a few times per year\u003cbr\u003e• Air out in indirect sunlight\u003cbr\u003e• Spot clean with mild soap and cold water\u003cbr\u003e• Avoid harsh chemicals\u003cbr\u003e• For deep cleaning, use a professional specialized in handmade wool rugs\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":52011083989334,"sku":"7867","price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/DD4D3B0A-C2C2-41D7-9F0D-BA907741752C.jpg?v=1765446859"},{"product_id":"beni-ouarain-rug-frostline-copy","title":"Beni Ouarain Rug — MOONLINE ca 260 x 165 cm","description":"\u003ch3 data-start=\"182\" data-end=\"232\"\u003eOne-of-a-kind BENI OUARAIN Rug MOONLINE\u003cbr\u003e100% wool | approx. 260 × 165 cm\u003c\/h3\u003e\n\u003cp data-start=\"271\" data-end=\"767\"\u003eBold, graphic and quietly celestial — “Moonline” brings a striking interpretation of the classic Beni Ouarain into your space. Its elongated diamond pattern feels weightless and airy, while the stepped border on both sides evokes mountain silhouettes against a night sky.\u003cbr data-start=\"542\" data-end=\"545\"\u003eHand-knotted in warm ivory wool with fine charcoal lines, this rug balances softness with architectural precision. The contrasting striped selvedges add a refined, almost lunar rhythm — a detail that sets this piece apart.\u003c\/p\u003e\n\u003cp data-start=\"769\" data-end=\"996\"\u003ePlush underfoot and rich in Amazigh symbolism, “Moonline” is a statement piece that still blends effortlessly into modern interiors. Perfect for a living room, bedroom or creative space where texture and geometry meet serenity.\u003c\/p\u003e\n\u003ch3 data-start=\"998\" data-end=\"1015\"\u003eDETAILS\u003c\/h3\u003e\n\u003cp data-start=\"1016\" data-end=\"1500\"\u003e• \u003cstrong data-start=\"1018\" data-end=\"1041\"\u003eHandmade in Morocco\u003c\/strong\u003e (Aït Ouarain tribes, Middle Atlas)\u003cbr data-start=\"1076\" data-end=\"1079\"\u003e• \u003cstrong data-start=\"1081\" data-end=\"1094\"\u003eMaterial:\u003c\/strong\u003e 100% natural wool\u003cbr data-start=\"1112\" data-end=\"1115\"\u003e• \u003cstrong data-start=\"1117\" data-end=\"1126\"\u003eSize:\u003c\/strong\u003e approx. 260 × 165 cm\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e• \u003cstrong data-start=\"1152\" data-end=\"1171\"\u003eColour palette:\u003c\/strong\u003e Warm ivory with charcoal-black lines and graphic striped edges\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e• \u003cstrong data-start=\"1239\" data-end=\"1259\"\u003eUnique features:\u003c\/strong\u003e Stepped border motifs + contrasting selvedges\u003cbr data-start=\"1305\" data-end=\"1308\"\u003e• \u003cstrong data-start=\"1310\" data-end=\"1322\"\u003eTexture:\u003c\/strong\u003e Thick, plush and beautifully soft\u003cbr data-start=\"1356\" data-end=\"1359\"\u003e• \u003cstrong data-start=\"1361\" data-end=\"1373\"\u003eFringes:\u003c\/strong\u003e Original fringes on both ends\u003cbr data-start=\"1403\" data-end=\"1406\"\u003e• \u003cstrong data-start=\"1408\" data-end=\"1421\"\u003eSourcing:\u003c\/strong\u003e Selected directly through our trusted specialist partner\u003cbr data-start=\"1478\" data-end=\"1481\"\u003e• \u003cstrong data-start=\"1483\" data-end=\"1500\"\u003eOne-of-a-kind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENI OUARAIN COLLECTION – High Atlas Classics, Curated for Modern Interiors\u003cbr\u003e\u003c\/strong\u003e100% Wool | Ethically Handwoven | Soft, Luxurious \u0026amp; Iconic\u003c\/p\u003e\n\u003cp\u003eOur new Beni Ouarain Collection brings together the purest expression of Amazigh craftsmanship: soft ivory wool, bold monochrome lines, rhythmic diamonds, and the unmistakable calm of the High Atlas mountains.\u003cbr\u003eEach piece is handwoven from high-quality wool and sourced through our trusted specialist — the same long-term partner who ensures the finest Boujad, Mrirt and Middle Atlas pieces in our collection.\u003c\/p\u003e\n\u003cp\u003eThese rugs were selected for their exceptional softness, classic minimalism, perfect proportions, and the subtle irregularities that show the hand of the artisan.\u003cbr\u003eFrom creamy off-white fields to deep charcoal motifs, every Beni Ouarain carries the quiet luxury that made them world-famous: warm, timeless, grounding.\u003c\/p\u003e\n\u003cp\u003eA collection designed for interiors that crave texture, simplicity and authenticity.\u003c\/p\u003e\n\u003cp\u003eSoft, timeless and effortlessly elegant — a Beni Ouarain elevates any space with warmth and calm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BENI OUARAIN RUGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeni Ouarain rugs originate from the nomadic tribes of the High Atlas. Traditionally woven for warmth, they feature thick, luxurious wool and simple geometric lines symbolising protection, paths of life, and connection.\u003cbr\u003eTheir minimalist aesthetic makes them a favourite in both Scandinavian and contemporary interiors.\u003c\/p\u003e\n\u003cp\u003eEach rug is woven entirely by hand using ancestral techniques passed down through generations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eETHICAL SOURCING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Beni Ouarain rugs are carefully chosen through our long-time partner — the same highly respected specialist who sources our finest Middle Atlas pieces.\u003cbr\u003eHe works closely with rural weavers, pays them fairly and upfront, and oversees the full finishing process: washing, combing, sun-drying and final quality checks.\u003c\/p\u003e\n\u003cp\u003eThanks to this collaboration, we receive the softest quality, consistent sizing, and the authentic charm only true artisan rugs possess.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Vacuum gently and regularly\u003cbr\u003e• Rotate your rug a few times per year\u003cbr\u003e• Air out in indirect sunlight\u003cbr\u003e• Spot clean with mild soap and cold water\u003cbr\u003e• Avoid harsh chemicals\u003cbr\u003e• For deep cleaning, use a professional specialized in handmade wool rugs\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":52011087429974,"sku":"7866","price":1195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/93F4BA37-5AB3-49A7-B2EE-9E1894D6EC1C.jpg?v=1765446651"},{"product_id":"beni-ouarain-rug-starline","title":"Beni Ouarain Rug — STARLINE ca 250 x 150 cm","description":"\u003ch3 data-start=\"172\" data-end=\"222\"\u003eOne-of-a-kind BENI OUARAIN Rug STARLINE\u003cbr\u003e100% wool | approx. 255 × 155 cm\u003c\/h3\u003e\n\u003cp data-start=\"261\" data-end=\"626\"\u003eMinimal, airy and beautifully linear — “Starline” is the pure essence of Beni Ouarain design. Its long, stretched diamonds feel weightless, almost like constellations traced across a soft wool sky. The warm ivory pile and fine charcoal lines make this piece both grounding and elegant, while the subtle central ridge is a natural hallmark of handwoven authenticity.\u003c\/p\u003e\n\u003cp data-start=\"628\" data-end=\"805\"\u003eThis rug brings calm structure to any interior — ideal for a living room, bedroom or quiet reading corner. Its simplicity is its strength: timeless, serene, and crafted to last.\u003c\/p\u003e\n\u003ch3 data-start=\"807\" data-end=\"824\"\u003eDETAILS\u003c\/h3\u003e\n\u003cp data-start=\"825\" data-end=\"1274\"\u003e• \u003cstrong data-start=\"827\" data-end=\"850\"\u003eHandmade in Morocco\u003c\/strong\u003e (Aït Ouarain tribes, Middle Atlas)\u003cbr data-start=\"885\" data-end=\"888\"\u003e• \u003cstrong data-start=\"890\" data-end=\"903\"\u003eMaterial:\u003c\/strong\u003e 100% natural wool\u003cbr data-start=\"921\" data-end=\"924\"\u003e• \u003cstrong data-start=\"926\" data-end=\"935\"\u003eSize:\u003c\/strong\u003e approx. 255 × 155 cm\u003cbr data-start=\"956\" data-end=\"959\"\u003e• \u003cstrong data-start=\"961\" data-end=\"980\"\u003eColour palette:\u003c\/strong\u003e Warm ivory base with charcoal-black diamond lines\u003cbr data-start=\"1030\" data-end=\"1033\"\u003e• \u003cstrong data-start=\"1035\" data-end=\"1055\"\u003eUnique features:\u003c\/strong\u003e Subtle central loom line\u003cbr data-start=\"1080\" data-end=\"1083\"\u003e• \u003cstrong data-start=\"1085\" data-end=\"1097\"\u003eTexture:\u003c\/strong\u003e Soft, plush, dense wool pile\u003cbr data-start=\"1126\" data-end=\"1129\"\u003e• \u003cstrong data-start=\"1131\" data-end=\"1143\"\u003eFringes:\u003c\/strong\u003e Original fringes on one end\u003cbr data-start=\"1171\" data-end=\"1174\"\u003e• \u003cstrong data-start=\"1176\" data-end=\"1189\"\u003eSourcing:\u003c\/strong\u003e Carefully selected through our trusted Beni Ouarain specialist\u003cbr data-start=\"1252\" data-end=\"1255\"\u003e• \u003cstrong data-start=\"1257\" data-end=\"1274\"\u003eOne-of-a-kind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENI OUARAIN COLLECTION – High Atlas Classics, Curated for Modern Interiors\u003cbr\u003e\u003c\/strong\u003e100% Wool | Ethically Handwoven | Soft, Luxurious \u0026amp; Iconic\u003c\/p\u003e\n\u003cp\u003eOur new Beni Ouarain Collection brings together the purest expression of Amazigh craftsmanship: soft ivory wool, bold monochrome lines, rhythmic diamonds, and the unmistakable calm of the High Atlas mountains.\u003cbr\u003eEach piece is handwoven from high-quality wool and sourced through our trusted specialist — the same long-term partner who ensures the finest Boujad, Mrirt and Middle Atlas pieces in our collection.\u003c\/p\u003e\n\u003cp\u003eThese rugs were selected for their exceptional softness, classic minimalism, perfect proportions, and the subtle irregularities that show the hand of the artisan.\u003cbr\u003eFrom creamy off-white fields to deep charcoal motifs, every Beni Ouarain carries the quiet luxury that made them world-famous: warm, timeless, grounding.\u003c\/p\u003e\n\u003cp\u003eA collection designed for interiors that crave texture, simplicity and authenticity.\u003c\/p\u003e\n\u003cp\u003eSoft, timeless and effortlessly elegant — a Beni Ouarain elevates any space with warmth and calm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BENI OUARAIN RUGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeni Ouarain rugs originate from the nomadic tribes of the High Atlas. Traditionally woven for warmth, they feature thick, luxurious wool and simple geometric lines symbolising protection, paths of life, and connection.\u003cbr\u003eTheir minimalist aesthetic makes them a favourite in both Scandinavian and contemporary interiors.\u003c\/p\u003e\n\u003cp\u003eEach rug is woven entirely by hand using ancestral techniques passed down through generations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eETHICAL SOURCING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Beni Ouarain rugs are carefully chosen through our long-time partner — the same highly respected specialist who sources our finest Middle Atlas pieces.\u003cbr\u003eHe works closely with rural weavers, pays them fairly and upfront, and oversees the full finishing process: washing, combing, sun-drying and final quality checks.\u003c\/p\u003e\n\u003cp\u003eThanks to this collaboration, we receive the softest quality, consistent sizing, and the authentic charm only true artisan rugs possess.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Vacuum gently and regularly\u003cbr\u003e• Rotate your rug a few times per year\u003cbr\u003e• Air out in indirect sunlight\u003cbr\u003e• Spot clean with mild soap and cold water\u003cbr\u003e• Avoid harsh chemicals\u003cbr\u003e• For deep cleaning, use a professional specialized in handmade wool rugs\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":52011097751894,"sku":"7865","price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/A1FCDCA3-18FB-4B9D-8373-1B261B6383F7.jpg?v=1765446340"},{"product_id":"beni-ouarain-rug-dreamline-1","title":"Beni Ouarain Rug — DREAMLINE ca 250 x 150 cm","description":"\u003ch3 data-start=\"221\" data-end=\"272\"\u003eOne-of-a-kind BENI OUARAIN Rug DREAMLINE\u003cbr\u003e100% wool | approx. 255 × 160 cm\u003c\/h3\u003e\n\u003cp data-start=\"311\" data-end=\"695\"\u003eSculptural, contemporary and irresistibly soft — “Dreamline” is the most modern interpretation within our Beni Ouarain collection. Instead of drawn lines, this rare piece features \u003cem data-start=\"491\" data-end=\"499\"\u003ecarved\u003c\/em\u003e linear motifs: raised wool blocks and recessed channels that create a beautifully architectural rhythm.\u003cbr data-start=\"603\" data-end=\"606\"\u003eThe result is a tone-on-tone landscape of texture and depth, calming yet boldly artistic.\u003c\/p\u003e\n\u003cp data-start=\"697\" data-end=\"997\"\u003eHandwoven in warm ivory wool by the Aït Ouarain tribes, “Dreamline” bridges traditional craftsmanship with a contemporary sensibility. Its plush pile and soothing colour palette make it perfect for minimal interiors, Scandinavian spaces, design-driven homes or any room craving serene sophistication.\u003c\/p\u003e\n\u003cp data-start=\"999\" data-end=\"1074\"\u003eThis rug feels like a dream underfoot — tactile, warm, and visually poetic.\u003c\/p\u003e\n\u003ch3 data-start=\"1076\" data-end=\"1093\"\u003eDETAILS\u003c\/h3\u003e\n\u003cp data-start=\"1094\" data-end=\"1593\"\u003e• \u003cstrong data-start=\"1096\" data-end=\"1119\"\u003eHandmade in Morocco\u003c\/strong\u003e (Aït Ouarain tribes, Middle Atlas)\u003cbr data-start=\"1154\" data-end=\"1157\"\u003e• \u003cstrong data-start=\"1159\" data-end=\"1172\"\u003eMaterial:\u003c\/strong\u003e 100% natural wool\u003cbr data-start=\"1190\" data-end=\"1193\"\u003e• \u003cstrong data-start=\"1195\" data-end=\"1204\"\u003eSize:\u003c\/strong\u003e approx. 255 × 160 cm\u003cbr data-start=\"1225\" data-end=\"1228\"\u003e• \u003cstrong data-start=\"1230\" data-end=\"1249\"\u003eColour palette:\u003c\/strong\u003e Warm ivory \u003cem data-start=\"1261\" data-end=\"1274\"\u003eton-sur-ton\u003c\/em\u003e with sculpted linear pattern\u003cbr data-start=\"1303\" data-end=\"1306\"\u003e• \u003cstrong data-start=\"1308\" data-end=\"1328\"\u003eUnique features:\u003c\/strong\u003e Carved design, layered texture, subtle central loom line\u003cbr data-start=\"1385\" data-end=\"1388\"\u003e• \u003cstrong data-start=\"1390\" data-end=\"1402\"\u003eTexture:\u003c\/strong\u003e Deep, plush, cloud-like wool pile\u003cbr data-start=\"1436\" data-end=\"1439\"\u003e• \u003cstrong data-start=\"1441\" data-end=\"1453\"\u003eFringes:\u003c\/strong\u003e Original braided fringes on both ends\u003cbr data-start=\"1491\" data-end=\"1494\"\u003e• \u003cstrong data-start=\"1496\" data-end=\"1509\"\u003eSourcing:\u003c\/strong\u003e Selected directly through our trusted Beni Ouarain specialist\u003cbr data-start=\"1571\" data-end=\"1574\"\u003e• \u003cstrong data-start=\"1576\" data-end=\"1593\"\u003eOne-of-a-kind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENI OUARAIN COLLECTION – High Atlas Classics, Curated for Modern Interiors\u003cbr\u003e\u003c\/strong\u003e100% Wool | Ethically Handwoven | Soft, Luxurious \u0026amp; Iconic\u003c\/p\u003e\n\u003cp\u003eOur new Beni Ouarain Collection brings together the purest expression of Amazigh craftsmanship: soft ivory wool, bold monochrome lines, rhythmic diamonds, and the unmistakable calm of the High Atlas mountains.\u003cbr\u003eEach piece is handwoven from high-quality wool and sourced through our trusted specialist — the same long-term partner who ensures the finest Boujad, Mrirt and Middle Atlas pieces in our collection.\u003c\/p\u003e\n\u003cp\u003eThese rugs were selected for their exceptional softness, classic minimalism, perfect proportions, and the subtle irregularities that show the hand of the artisan.\u003cbr\u003eFrom creamy off-white fields to deep charcoal motifs, every Beni Ouarain carries the quiet luxury that made them world-famous: warm, timeless, grounding.\u003c\/p\u003e\n\u003cp\u003eA collection designed for interiors that crave texture, simplicity and authenticity.\u003c\/p\u003e\n\u003cp\u003eSoft, timeless and effortlessly elegant — a Beni Ouarain elevates any space with warmth and calm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BENI OUARAIN RUGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeni Ouarain rugs originate from the nomadic tribes of the High Atlas. Traditionally woven for warmth, they feature thick, luxurious wool and simple geometric lines symbolising protection, paths of life, and connection.\u003cbr\u003eTheir minimalist aesthetic makes them a favourite in both Scandinavian and contemporary interiors.\u003c\/p\u003e\n\u003cp\u003eEach rug is woven entirely by hand using ancestral techniques passed down through generations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eETHICAL SOURCING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Beni Ouarain rugs are carefully chosen through our long-time partner — the same highly respected specialist who sources our finest Middle Atlas pieces.\u003cbr\u003eHe works closely with rural weavers, pays them fairly and upfront, and oversees the full finishing process: washing, combing, sun-drying and final quality checks.\u003c\/p\u003e\n\u003cp\u003eThanks to this collaboration, we receive the softest quality, consistent sizing, and the authentic charm only true artisan rugs possess.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Vacuum gently and regularly\u003cbr\u003e• Rotate your rug a few times per year\u003cbr\u003e• Air out in indirect sunlight\u003cbr\u003e• Spot clean with mild soap and cold water\u003cbr\u003e• Avoid harsh chemicals\u003cbr\u003e• For deep cleaning, use a professional specialized in handmade wool rugs\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":52011103453526,"sku":"7863","price":1195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/25199E7B-E5A8-4BAA-90A1-39F01061F8DB.jpg?v=1765446507"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/collections\/IMG_0491_3970c330-8813-4876-8eb8-6c56462607b7.jpg?v=1790507161","url":"https:\/\/www.soukinthecity.be\/collections\/neutral-rugs.oembed","provider":"SOUK in the CITY","version":"1.0","type":"link"}