{"title":"Colorful Rugs","description":"\u003cp\u003eA joyful mix of rugs selected for their colour, character and craftsmanship. From vibrant Boujad and Ourika rugs to playful Boucherouite and flatwoven pieces — personally sourced, always one of a kind.\u003c\/p\u003e","products":[{"product_id":"doublesided-kilim-boucherouite-s13","title":"Doublesided Kilim Boucherouite S13","description":"\u003ch4\u003eThis kilim boucherouite is an example of native tribal art from Morocco. In recent decades, artisans have been using recycled materials and leftover textile scraps to create new and interesting rug designs. This doublesided rug in beautiful shades of teal, purple and brown will brighten up any living space.\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eflatwoven recycled rug\u003c\/li\u003e\n\u003cli\u003eunique piece, there are no two similar in this world \u003c\/li\u003e\n\u003cli\u003eoriginated from the creative mind of a berber lady\u003c\/li\u003e\n\u003cli\u003emade entirely from cotton = 100% boucherouite - pieces of cut cotton clothing (recycled) are woven into a cotton base\u003c\/li\u003e\n\u003cli\u003ethe rug can be turned around; it's tightly woven doublesided\u003c\/li\u003e\n\u003cli\u003eca 1m75 x 1m10\u003c\/li\u003e\n\u003cli\u003emain colors: teal, purple, pink, turquoise and brown\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cstrong\u003eFAIR TRADE\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDuring my purchasing trips to Morocco I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eEach rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.\u003cbr data-mce-fragment=\"1\"\u003eRugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.\u003cbr data-mce-fragment=\"1\"\u003eIf your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHANDMADE\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDue to their handwoven and unique nature - irregularities in shape and colour can be expected, and are what add to their beauty, character and value.\n\u003cp\u003e \u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":43046697795833,"sku":"6167-S13","price":195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/products\/image_e32f59c1-673c-476b-ae06-f010e61d7535.png?v=1658696793"},{"product_id":"doublesided-kilim-boucherouite-l10","title":"Doublesided Kilim Boucherouite PINK \u0026 BLACK","description":"\u003ch4\u003eThis kilim boucherouite is an example of native tribal art from Morocco. In recent decades, artisans have been using recycled materials and leftover textile scraps to create new and interesting rug designs. This doublesided rug in beautiful shades of pink and purple will brighten up any living space.\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eflatwoven recycled rug\u003c\/li\u003e\n\u003cli\u003eunique piece, there are no two similar in this world \u003c\/li\u003e\n\u003cli\u003eoriginated from the creative mind of a berber lady\u003c\/li\u003e\n\u003cli\u003emade entirely from cotton = 100% boucherouite - pieces of cut cotton clothing (recycled) are woven into a cotton base\u003c\/li\u003e\n\u003cli\u003ethe rug can be turned around; it's tightly woven doublesided\u003c\/li\u003e\n\u003cli\u003eca 2m42 x 1m33\u003c\/li\u003e\n\u003cli\u003emain colors: pink and purple\u003c\/li\u003e\n\u003cli\u003emix of techniques: partly boucherouite knotted rug on the kilim base\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAIR TRADE\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDuring my purchasing trips to Morocco I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eEach rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.\u003cbr data-mce-fragment=\"1\"\u003eRugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.\u003cbr data-mce-fragment=\"1\"\u003eIf your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHANDMADE\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDue to their handwoven and unique nature - irregularities in shape and colour can be expected, and are what add to their beauty, character and value.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":43046780797177,"sku":"6168-L10","price":395.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/products\/c14cb624-601b-479f-8ebb-2674109268b2.jpg?v=1658585971"},{"product_id":"boucherouite-azilal-130-90","title":"Boucherouite Azilal 130\/90","description":"\u003cp\u003eThis one-of-a-kind rug is hand-knotted and features recycled pieces of cotton, making it a unique and environmentally-friendly addition to any home. Originating from Morocco, this \"recycled\" boucherouite rug measures 1m30 x 0m90 and showcases beautiful main colors of grey, blue, yellow, and burgundy, adding a touch of charm and eco-consciousness to your space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003edirect import\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuring my purchasing trips to Morocco, I always look for beautiful unique pieces that can fit nicely into our concept. I bid along with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, which means that most of the intermediate channels are skipped!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ehandmade\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDue to its handwoven and unique nature - irregularities in shape and colour can be expected, and are what adds to the beauty, character and value of the rug.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eboucherouite\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike other Moroccan rugs, which are typically made from wool, Boucherouite rugs are made from scraps of whatever material is available, including synthetic fabrics from old clothes or even remnants of other rugs. The name Boucherouite comes from the Arabic, “bu sherwit,” meaning “rag,” or “scrap of used clothing.\" The word speaks to the unremarkable origins of each piece. What makes these upcycled artworks special, however, is the fantastic array of patterns and colors they can contain.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003emaintenance advice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe boucherouite rug is washable by machine, however to be avoided. We prefer traditional methods with water and brown soap. A thorough vacuuming or whipping is also recommended to keep it clean. Simply let it dry in the sun.\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":43415558783225,"sku":"6586","price":175.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/products\/IMG_2886.jpg?v=1688228045"},{"product_id":"boucherouite-ourika-195-156","title":"Vintage Boucherouite Ourika 150\/125","description":"\u003ch4\u003ecolorful hand-knotted \"recycled\" rug\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eunique piece, there are no two similar in this world \u003c\/li\u003e\n\u003cli\u003eoriginated from the creative mind of a berber lady\u003c\/li\u003e\n\u003cli\u003emade from recycled textiles = boucherouite - pieces of cut cotton clothing (recycled) were woven into the base\u003c\/li\u003e\n\u003cli\u003eorigin: Morocco, Ourika\u003c\/li\u003e\n\u003cli\u003e1m50 x 1m25\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003emulticolor\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003edirect import\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuring my purchasing trips to Morocco, I always look for beautiful unique pieces that can fit nicely into our concept. I bid along with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, which means that most of the intermediate channels are skipped!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ehandmade\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDue to its handwoven and unique nature - irregularities in shape and colour can be expected, and are what adds to the beauty, character and value of the rug.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eboucherouite\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike other Moroccan rugs, which are typically made from wool, Boucherouite rugs are made from scraps of whatever material is available, including synthetic fabrics from old clothes or even remnants of other rugs. The name Boucherouite comes from the Arabic, “bu sherwit,” meaning “rag,” or “scrap of used clothing.\" The word speaks to the unremarkable origins of each piece. What makes these upcycled artworks special, however, is the fantastic array of patterns and colors they can contain.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003emaintenance advice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe boucherouite rug cannot be machine washed. \u003cbr\u003eCleaning is only possible with vacuuming \/ whipping and using traditional methods with water and brown soap. Let it dry patiently in the sun.\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":43416319951097,"sku":"6580","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/products\/IMG_2804.jpg?v=1688227958"},{"product_id":"exclusive-xxl-boujad-rug-1","title":"XXL Boujad Rug KASBAH BLOOM | 394 x 303 cm","description":"\u003ch3 data-start=\"261\" data-end=\"312\"\u003eOne-of-a-Kind XXL Boujad Rug “Kasbah Bloom”\u003c\/h3\u003e\n\u003cp data-start=\"313\" data-end=\"412\"\u003e\u003cstrong\u003eSize: approx. 394 × 303 cm\u003c\/strong\u003e\u003cbr data-start=\"343\" data-end=\"346\"\u003e\u003cstrong\u003e100% wool — naturally dyed\u003c\/strong\u003e\u003cbr data-start=\"376\" data-end=\"379\"\u003e\u003cstrong\u003eHandmade in the Boujad region\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"916\"\u003eA radiant tribute to Moroccan artistry at its most expressive, \u003cem data-start=\"477\" data-end=\"491\"\u003eKasbah Bloom\u003c\/em\u003e is a rare XXL Boujad rug — a true collector’s piece both in scale and in soul. Its warm, sun-softened palette of purples, saffron orange, terracotta, rose, sand and pastel lilac unfurls like an abstract landscape. Every shape, symbol and unexpected colour shift reflects the weaver’s intuition; Boujad rugs are never drawn out on paper. They grow organically on the loom, guided by memory, mood and the rhythm of daily life.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1314\"\u003eKnotted simultaneously by \u003cstrong data-start=\"944\" data-end=\"973\"\u003etwo to three Berber women\u003c\/strong\u003e, this piece represents \u003cstrong data-start=\"997\" data-end=\"1030\"\u003emonths of meticulous handwork\u003c\/strong\u003e. The characteristic Boujad irregularities — asymmetrical lines, spontaneous motifs, playful colour combinations — are exactly what make it so deeply alive. With its generous XXL dimensions, this rug easily becomes the heart of a living room, loft, gallery space or boutique interior.\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1598\"\u003eDespite the richness of colour, \u003cem data-start=\"1348\" data-end=\"1362\"\u003eKasbah Bloom\u003c\/em\u003e remains surprisingly versatile: pair it with Scandinavian neutrals, bohemian layers, minimal stone and linen, or even contemporary design. A Boujad adapts effortlessly — it brings warmth without overwhelming, character without clutter.\u003c\/p\u003e\n\u003ch3 data-start=\"1605\" data-end=\"1619\"\u003eDETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1622\" data-end=\"1672\"\u003e\n\u003cstrong data-start=\"1622\" data-end=\"1633\"\u003eOrigin:\u003c\/strong\u003e Boujad region, Middle Atlas, Morocco\u003c\/li\u003e\n\u003cli data-start=\"1675\" data-end=\"1706\"\u003e\n\u003cstrong data-start=\"1675\" data-end=\"1688\"\u003eMaterial:\u003c\/strong\u003e 100% sheep wool\u003c\/li\u003e\n\u003cli data-start=\"1709\" data-end=\"1780\"\u003e\n\u003cstrong data-start=\"1709\" data-end=\"1718\"\u003eDyes:\u003c\/strong\u003e Naturally dyed wool, softened by years of Moroccan sunshine\u003c\/li\u003e\n\u003cli data-start=\"1783\" data-end=\"1815\"\u003e\n\u003cstrong data-start=\"1783\" data-end=\"1792\"\u003eSize:\u003c\/strong\u003e approx. 394 × 303 cm\u003c\/li\u003e\n\u003cli data-start=\"1818\" data-end=\"1845\"\u003e\n\u003cstrong data-start=\"1818\" data-end=\"1829\"\u003eWeight:\u003c\/strong\u003e approx. 20 kg\u003c\/li\u003e\n\u003cli data-start=\"1848\" data-end=\"1892\"\u003e\n\u003cstrong data-start=\"1848\" data-end=\"1865\"\u003eConstruction:\u003c\/strong\u003e Hand-knotted, artisan-made\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1899\" data-end=\"1910\"\u003eCARE\u003c\/h3\u003e\n\u003cp data-start=\"1911\" data-end=\"1982\"\u003eBoujad rugs are made from strong, resilient wool and age beautifully.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1985\" data-end=\"2045\"\u003eShake or gently vacuum regularly (without rotating brush).\u003c\/li\u003e\n\u003cli data-start=\"2048\" data-end=\"2086\"\u003eSpot clean with lukewarm water only.\u003c\/li\u003e\n\u003cli data-start=\"2089\" data-end=\"2174\"\u003eFor deeper care, use a professional rug cleaner experienced in handwoven wool rugs.\u003c\/li\u003e\n\u003cli data-start=\"2177\" data-end=\"2209\"\u003eSuitable for underfloor heating.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2216\" data-end=\"2232\"\u003eTHE STORY\u003c\/h3\u003e\n\u003cp data-start=\"2233\" data-end=\"2549\"\u003eMoroccan rugs are woven by Berber women using techniques passed down for generations. Each knot carries experience, heritage and personal expression — a textile language spoken through wool. No two Boujad rugs are ever alike. Owning one means welcoming a fragment of history, artistry and personality into your home.\u003c\/p\u003e\n\u003cp data-start=\"2551\" data-end=\"2739\"\u003ePlease note: our rugs are always \u003cstrong data-start=\"2584\" data-end=\"2610\"\u003eauthentically handmade\u003c\/strong\u003e, so slight irregularities in weave, pattern or shape are not imperfections — they are the mark of the hands that created them.\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":43507404701945,"sku":"6314","price":1995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/E59E96D2-BFC7-4BBE-B475-5F6E20682A8D.jpg?v=1764964299"},{"product_id":"boucherouite-squares","title":"Boucherouite Rug 170\/95 - Squares","description":"\u003ch3\u003ecolorful hand-knotted \"recycled\" rug\u003c\/h3\u003e\n\u003cp\u003eunique piece, there are no two similar in this world\u003cbr\u003eoriginated from the creative mind of a berber lady\u003cbr\u003emade mostly from cotton = boucherouite\u003cbr\u003epieces of cut cotton clothing (recycled) were woven into the cotton base\u003cbr\u003eca 1m70 x 0m95\u003cbr\u003emostly shades of black and pink, with black and some white contrast: chequered pattern\u003c\/p\u003e\n\u003ch3\u003edirect import\u003c\/h3\u003e\n\u003cp\u003eDuring my purchasing trips to Morocco, I always look for beautiful, unique pieces that can fit nicely into our concept.\u003cbr\u003eI bid along with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, which means that most of the intermediate channels are skipped!\u003c\/p\u003e\n\u003ch3\u003emaintenance advice\u003c\/h3\u003e\n\u003cp\u003eThe boucherouite rug cannot be machine washed.\u003cbr\u003eCleaning is only possible with vacuuming \/ whipping and using traditional methods with water and brown soap. Let it dry patiently in the sun.\u003cbr\u003e\u003cbr\u003eBecause the boucherouite rug is vintage, there are to be expected some irregularities and signs of use and age. We think that this gives it that beautiful vintage character.\u003c\/p\u003e\n\u003ch6\u003e\u003cspan\u003ePLEASE NOTE: THIS RUG IS NOT MADE BY MACHINE. EACH PIECE IS A HANDMADE ITEM BY MOROCCAN ARTISANS, SO THERE MAY BE SLIGHT IMPERFECTIONS IN WEAVING, PATTERN, OR SHAPE. ALL VINTAGE OR OLDER ITEMS HAVE HAD A PREVIOUS LIFE. AS THESE RUGS WERE NOT ORIGINALLY MADE FOR RETAIL THERE MAY BE SLIGHT WEAR AND REPAIRS. WE DO NOT SEE THESE AS IMPERFECTION, BUT THE LOVE AND STORY BEHIND EACH PIECE.\u003c\/span\u003e\u003c\/h6\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":46806164635990,"sku":"6859","price":195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_0419.jpg?v=1689667617"},{"product_id":"neon-boucherouite-rug","title":"NEON Boucherouite Rug 250\/120","description":"\u003ch4\u003eThis colorful, hand-knotted \"recycled\" rug is a truly unique piece, as no two are alike.\u003c\/h4\u003e\n\u003cp\u003eCreated by a Berber woman, it is made mostly of cotton - recycled textiles aka boucherouite - and features pieces of cut cotton clothing that have been woven into the cotton base.\u003c\/p\u003e\n\u003cp\u003eMeasuring approximately 2m50 x 1m20 and boasting a vibrant multicolor design of pink, blue, neon, and black, this rug has been directly imported. As an expert in the industry, I personally select beautiful, one-of-a-kind pieces during my purchasing trips to Morocco that perfectly complement our concept. By bidding directly with local merchants at the criée berbère of the carpet souks in Marrakech, we are able to skip many of the intermediate channels.\u003c\/p\u003e\n\u003cp\u003eTo maintain this rug, avoid machine washing and instead use traditional methods of vacuuming, whipping, and cleaning with water and brown soap. After cleaning, let it dry in the sun.\u003c\/p\u003e\n\u003cp\u003eBecause the boucherouite rug is vintage, there may be some minor irregularities and signs of use and age. We think that this gives it that beautiful vintage character.\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":47547153842518,"sku":"7235","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/C16C02EC-C400-4D24-94BD-986C17BD0A02.jpg?v=1706043197"},{"product_id":"new-style-tiflet-flatwoven-rugs","title":"TIFLET Flatwoven Rug 240\/141 - red \u0026 yellow","description":"\u003cp\u003eExpertly crafted by skilled female artisans, our Tiflet rugs are made with a blend of 60% cotton, 30% wool, and 10% sabra. This unique mix of materials creates a stunning flatweave design featuring intricate latticework and vibrant colors, showcasing exceptional craftsmanship.\u003c\/p\u003e\n\u003cp\u003eThey are a tribute to the rich history of the Moroccan city of Tiflet, located in the northwest region of the country. With a legacy dating back to the first millennium BC, the city has been influenced by various civilizations, including the Berbers, Phoenicians, and Romans. The traditional rugs are hand-woven in the High Atlas mountain region, and are both a decorative and functional addition to any interior, this rug is a wonderful choice for those seeking quality at an affordable price. Bring a touch of Moroccan culture into your home with a stunning kilim rug.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003ch6\u003eTiflet\u003c\/h6\u003e\n\u003ch6\u003eFlatweave\u003c\/h6\u003e\n\u003ch6\u003emedium size: ca 250 x 150 cm\u003c\/h6\u003e\n\u003ch6\u003ehandmade\u003c\/h6\u003e\n\u003c\/blockquote\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":47564880675158,"sku":"tif240141","price":495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/7c414ab1-aab7-4135-b58c-4ade5065ac3c.jpg?v=1713084077"},{"product_id":"mini-boucherouite-rug-sablier","title":"Mini Boucherouite Rug SABLIER 110\/55","description":"\u003ch3\u003ehand-knotted \"recycled\" rug\u003c\/h3\u003e\n\u003cp\u003eThis absolutely one-of-a-kind piece, crafted by a talented Berber woman, showcases the unique creativity of its maker. Constructed primarily from recycled cotton, the boucherouite rug features a base of woven cotton cloth and measures approximately 1m10 x 0m50. The design is a striking graphic combination of purple, teal and white.\u003c\/p\u003e\n\u003ch3\u003edirect import\u003c\/h3\u003e\n\u003cp\u003eWhen sourcing products in Morocco, I actively seek out distinctive and visually appealing items that align with our brand. I participate in auctions at the carpet markets of Marrakech, known as the \"criée berbère,\" cutting out unnecessary middlemen in the process.\u003c\/p\u003e\n\u003ch3\u003emaintenance advice\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Boucherouite Rug SABLIER is designed to be durable and low-maintenance, as it can be machine washed. However, experts recommend using traditional cleaning methods, such as vacuuming, whipping, and water and brown soap. To ensure the best results, allow the rug to dry naturally in the sun.\u003c\/p\u003e\n\u003ch6\u003e\u003cspan\u003ePLEASE NOTE: THIS RUG IS NOT MADE BY MACHINE. EACH PIECE IS A HANDMADE ITEM BY MOROCCAN ARTISANS, SO THERE MAY BE SLIGHT IMPERFECTIONS IN WEAVING, PATTERN, OR SHAPE. ALL VINTAGE OR OLDER ITEMS HAVE HAD A PREVIOUS LIFE. AS THESE RUGS WERE NOT ORIGINALLY MADE FOR RETAIL THERE MAY BE SLIGHT WEAR AND REPAIRS. WE DO NOT SEE THESE AS IMPERFECTION, BUT THE LOVE AND STORY BEHIND EACH PIECE.\u003c\/span\u003e\u003c\/h6\u003e","brand":"SOUK in the CITY","offers":[{"title":"blue\/purple\/white","offer_id":47680750616918,"sku":"7199-purple","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"black\/fuchsia\/teal","offer_id":47680750649686,"sku":"7199-fuchsia","price":89.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_4894.jpg?v=1706635666"},{"product_id":"boujad-rug","title":"EARTHY Boujad Rug 239\/170","description":"\u003cp\u003eLooking for a large size rug in earthy colors, a modern Missoni-like pattern and superb quality? This is your chance!\u003c\/p\u003e\n\u003cp\u003eTypically these Boujad 100%  wool rugs have asymmetrical lines and beautiful warm colors! The blue and brown tones are interspersed with a few contrasting areas of color and, thanks to many hours under the Moroccan sun, have often been softened to the most fantastic pastel shades.\u003cbr data-mce-fragment=\"1\"\u003eSuch a rug is knotted simultaneously by mostly 2 Berber women for several months.\u003cbr data-mce-fragment=\"1\"\u003eMade completely from the mood \u0026amp; inspiration, without a fixed pattern, these are true works of art.\u003cbr data-mce-fragment=\"1\"\u003eAre you going for a bohemian, scandinavian or minimalist interior? A Boujad feels at home everywhere.\u003c\/p\u003e\n\u003ch6\u003ePLEASE NOTE: THIS ITEM IS NOT MADE BY MACHINE. EACH PIECE IS A HANDMADE ITEM BY MOROCCAN ARTISANS, SO THERE MAY BE SLIGHT IRREGULARITIES IN WEAVING, PATTERN, OR SHAPE. WE DO NOT SEE THESE AS IMPERFECTION, BUT THE LOVE AND STORY BEHIND EACH PIECE.\u003c\/h6\u003e\n\u003ch6\u003eSize\u003cbr data-mce-fragment=\"1\"\u003e239 x 170 cm\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWeight\u003cbr data-mce-fragment=\"1\"\u003e8 kg\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMaterials\u003cbr data-mce-fragment=\"1\"\u003e100% sheep wool\u003cbr data-mce-fragment=\"1\"\u003enaturally died\u003cbr\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003ch6\u003eMoroccan rugs are hand woven by Berber women of the tribal region specified. Each rug can take a few months to year to complete. The weaving techniques have been passed down through the generations. From modern designs to vintage abstract form this is a way the Berber women carefully preserve their heritage of technique and knowledge passing down messages in wool from one generation to another creating textiles full of life and charm. \u003c\/h6\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":47741331538262,"sku":"7225","price":895.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/368d8261-1d9c-4f5f-8d5c-ebc520dd5eb0.jpg?v=1710078771"},{"product_id":"dizzy-boujad-rug-239-170","title":"DIZZY Boujad Rug 254\/169","description":"\u003cp\u003eLooking for a large size rug in earthy colors, a modern Missoni-like pattern and superb quality? This is your chance!\u003c\/p\u003e\n\u003cp\u003eTypically these Boujad 100%  wool rugs have asymmetrical lines and beautiful warm colors! The blue and brown tones are interspersed with a few contrasting areas of color and, thanks to many hours under the Moroccan sun, have often been softened to the most fantastic pastel shades.\u003cbr data-mce-fragment=\"1\"\u003eSuch a rug is knotted simultaneously by mostly 2 Berber women for several months.\u003cbr data-mce-fragment=\"1\"\u003eMade completely from the mood \u0026amp; inspiration, without a fixed pattern, these are true works of art.\u003cbr data-mce-fragment=\"1\"\u003eAre you going for a bohemian, scandinavian or minimalist interior? A Boujad feels at home everywhere.\u003c\/p\u003e\n\u003ch6\u003ePLEASE NOTE: THIS ITEM IS NOT MADE BY MACHINE. EACH PIECE IS A HANDMADE ITEM BY MOROCCAN ARTISANS, SO THERE MAY BE SLIGHT IRREGULARITIES IN WEAVING, PATTERN, OR SHAPE. WE DO NOT SEE THESE AS IMPERFECTION, BUT THE LOVE AND STORY BEHIND EACH PIECE.\u003c\/h6\u003e\n\u003ch6\u003eSize\u003cbr data-mce-fragment=\"1\"\u003e254 x 169 cm\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWeight\u003cbr data-mce-fragment=\"1\"\u003e8 kg\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMaterials\u003cbr data-mce-fragment=\"1\"\u003e100% sheep wool\u003cbr data-mce-fragment=\"1\"\u003enaturally died\u003cbr\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003ch6\u003eMoroccan rugs are hand woven by Berber women of the tribal region specified. Each rug can take a few months to year to complete. The weaving techniques have been passed down through the generations. From modern designs to vintage abstract form this is a way the Berber women carefully preserve their heritage of technique and knowledge passing down messages in wool from one generation to another creating textiles full of life and charm. \u003c\/h6\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":47741443080534,"sku":"7225","price":895.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/b3ecd17e-d8f3-46c4-bd7a-99042aa59441.jpg?v=1710075291"},{"product_id":"small-boujad-rug-cross-dots","title":"Boujad Rug SRIRA 9 - 145 x 97 cm | cross–dots","description":"\u003cp\u003eOne-of-a-kind Boujad rug | 100% wool | Size: 145 x 97 cm\u003c\/p\u003e\n\u003cp\u003eHandwoven by Berber women in Morocco’s Boujad region, this vibrant rug features a dotted design in purple, pink, orange, beige, and white. Made from naturally dyed wool, each piece is a unique expression of heritage — no two are alike. The asymmetrical patterns and sun-softened colors are typical of Boujad rugs, blending beautifully into bohemian, eclectic, or minimalist interiors.\u003c\/p\u003e\n\u003cp\u003eEach rug is sourced ethically during our buying trips in Morocco, supporting traditional weaving communities and fair trade practices. All rugs are hand-washed and, when needed, restored using traditional methods before shipping.\u003c\/p\u003e\n\u003cp\u003eHandmade | Fair Trade | Vintage Soul | Preorder for June '25\u003cbr\u003eSlight irregularities in shape and color are part of the charm and proof of authenticity.\u003c\/p\u003e\n\u003cp\u003eHANDMADE\u003cbr\u003eDue to their handwoven and unique nature - irregularities in shape and colour can be expected, and are what add to their beauty, character and value.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecolorful hand-knotted Boujad rugs\u003c\/li\u003e\n\u003cli\u003eunique pieces, there are no two similar in this world\u003c\/li\u003e\n\u003cli\u003eoriginated from the creative mind of a berber lady\u003c\/li\u003e\n\u003cli\u003emade from naturally died wool\u003c\/li\u003e\n\u003cli\u003eorigin: Morocco, Boujad\u003c\/li\u003e\n\u003cli\u003esize: 145 x 97 cm\u003c\/li\u003e\n\u003cli\u003ecolors: multi color dotted design with mainly purple, pink, beige, orange and white acents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eFAIR TRADE\u003cbr\u003eDuring my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!\u003cbr\u003e\u003cbr\u003eMAINTENANCE ADVICE\u003cbr\u003eEach rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.\u003cbr\u003eRugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.\u003cbr\u003eIf your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50393569952086,"sku":"7643","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/FullSizeRender_7f719573-4bda-4a65-b376-c3379b552025.jpg?v=1747031283"},{"product_id":"small-boujad-rug-1","title":"Boujad Rug SRIRA 4 - 155 x 100 cm","description":"\u003cp\u003eOne-of-a-kind Boujad rug | 100% wool | Size: 155 x 100 cm\u003c\/p\u003e\n\u003cp\u003eSome rugs deserve the floor — others deserve the wall. This striking Boujad is both: a functional piece and a true tapis-tableau. I found it during my latest sourcing trip in Morocco, and it immediately felt like a woven artwork — full of expression, contrast, and character.\u003c\/p\u003e\n\u003cp\u003eHand-knotted from naturally dyed wool by Berber women in the Boujad region, this rug features a bold multicolor design in pink, ecru, black, orange, and green. Its strong asymmetry and graphic rhythm make it feel more like a canvas than a carpet — yet it's warm, soft, and ready for everyday use.\u003c\/p\u003e\n\u003cp\u003eEach rug is a one-off — woven slowly by hand using ancestral techniques. Slight irregularities in shape or color are a natural part of its handmade story.\u003c\/p\u003e\n\u003cp\u003eUse it on the floor or hang it as a statement piece — either way, it will spark joy and conversation.\u003c\/p\u003e\n\u003cp\u003eHandmade | Fair Trade | Textile Art \u003c\/p\u003e\n\u003cp\u003eHANDMADE\u003cbr\u003eDue to their handwoven and unique nature - irregularities in shape and colour can be expected, and are what add to their beauty, character and value.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecolorful hand-knotted Boujad rugs\u003c\/li\u003e\n\u003cli\u003eunique pieces, there are no two similar in this world\u003c\/li\u003e\n\u003cli\u003eoriginated from the creative mind of a berber lady\u003c\/li\u003e\n\u003cli\u003emade from naturally died wool\u003c\/li\u003e\n\u003cli\u003eorigin: Morocco, Boujad\u003c\/li\u003e\n\u003cli\u003esize: 155 x 100 cm\u003c\/li\u003e\n\u003cli\u003ecolors: multi color design with mainly pink, ecru, black, orange and green \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eFAIR TRADE\u003cbr\u003eDuring my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!\u003cbr\u003e\u003cbr\u003eMAINTENANCE ADVICE\u003cbr\u003eEach rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.\u003cbr\u003eRugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.\u003cbr\u003eIf your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50397170368854,"sku":"7638","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/4F0637FE-0B12-4958-958F-E8F0FF3376AD.jpg?v=1746832628"},{"product_id":"zigzag-marmoucha-rug-243-x-154-cm","title":"STRIPES Marmoucha Rug | 231 x 156 cm","description":"\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eOne-of-a-kind Marmoucha rug | 100% wool | Size: 231 x 156 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis bold Marmoucha beauty is a true modern statement. Its striking vertical stripes in warm ochre and soft ivory create a graphic yet grounded rhythm — perfect for adding energy and structure to your space without overwhelming it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLovingly handwoven by Amazigh artisans in the Moroccan Atlas Mountains, the rug is made from premium-quality wool, offering a rich, plush texture and luxurious comfort. The design feels fresh and contemporary, yet the craftsmanship is deeply rooted in tradition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for interiors that embrace contrast and character — whether you’re styling a minimal loft, a sunny studio, or a boho-inspired home — this rug delivers both visual impact and timeless warmth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHandmade | 100% Wool | Graphic Modern Look | Artisan Crafted \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"104\"\u003eHANDMADE\u003c\/p\u003e\n\u003cp\u003eDue to their handwoven and unique nature - irregularities in shape and colour can be expected, and are what add to their beauty, character and value.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003emodern, high quality hand-knotted rug\u003c\/li\u003e\n\u003cli\u003eunique piece, there are no two similar in this world\u003c\/li\u003e\n\u003cli\u003emade from naturally died wool\u003c\/li\u003e\n\u003cli\u003eorigin: Morocco, Marmoucha\u003c\/li\u003e\n\u003cli\u003esize: 231 x 156 cm\u003c\/li\u003e\n\u003cli\u003ecolors: off white \u0026amp; warm yellow \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFAIR TRADE\u003cbr\u003eDuring my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!\u003cbr\u003e\u003cbr\u003eMAINTENANCE ADVICE\u003cbr\u003eEach rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.\u003cbr\u003eRugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.\u003cbr\u003eIf your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50510934147414,"sku":"7625","price":1295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/52A59BB4-6CC3-4BF2-B1CE-CF437E838D9B.jpg?v=1748634828"},{"product_id":"zag-zag-boujad-rug-150-x-100-cm","title":"ZAG ZAG Boujad Rug | 150 x 100 cm","description":"\u003cp data-start=\"97\" data-end=\"169\"\u003e\u003cstrong data-start=\"126\" data-end=\"169\"\u003eApprox. 150 x 100 cm | 100% wool\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"171\" data-end=\"524\"\u003eAdd a bold pop of personality to any space with this vibrant Boujad rug — a true showstopper with its playful zigzag pattern in electric blue, mustard, teal, violet, and ochre. Woven by hand in Morocco, it’s full of joyful energy and texture - at a great price -making it a perfect match for a cool kid’s room, a colorful hallway, or even as wall art in a creative corner.\u003c\/p\u003e\n\u003cp data-start=\"526\" data-end=\"773\"\u003eCrafted in the Boujad region using traditional Berber techniques, this piece blends heritage and fun in one bright bundle of wool. And at this price, it’s a rare find — a unique handmade gem that brings instant character without breaking the bank.\u003c\/p\u003e\n\u003cp data-start=\"775\" data-end=\"877\"\u003e→ One-of-a-kind\u003cbr data-start=\"790\" data-end=\"793\"\u003e→ Ethically sourced in Morocco\u003cbr data-start=\"823\" data-end=\"826\"\u003e→ Shaggy, medium pile, with visible cotton threads from the base\u003cbr data-start=\"845\" data-end=\"848\"\u003e→ Cleaned and ready for use\u003c\/p\u003e\n\u003cp data-start=\"879\" data-end=\"959\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eImperfectly perfect — with the charming irregularities of Moroccan craftsmanship.\u003c\/p\u003e\n\u003cp\u003eFAIR TRADE\u003cbr\u003eDuring my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!\u003cbr\u003e\u003cbr\u003eMAINTENANCE ADVICE\u003cbr\u003eRugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.\u003cbr\u003eIf your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50530079080790,"sku":"7657","price":195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/24945290-DE0E-421F-B976-F882DE2A0107.jpg?v=1750238153"},{"product_id":"yalila-boucherouite-runner-rug-260-x-65-cm","title":"YALILA Boucherouite Runner Rug | 260 x 65 cm","description":"\u003cp\u003eYALILA – Recycled Chiffon Runner Rug\u003cbr\u003eBold. Joyful. One of a kind.\u003c\/p\u003e\n\u003cp\u003eMeet Yalila — a hand-knotted runner rug bursting with juicy fuchsia, lush green, turquoise blue and deep black tones, woven together in a playful checkerboard design. Crafted from recycled chiffon strips by skilled Berber artisans, this piece is not only visually striking, but also soft underfoot and sustainably made.\u003c\/p\u003e\n\u003cp\u003ePerfect for brightening up hallways, bathrooms or dressing spaces, Yalila adds that unique touch where color meets conscious living. Each rug tells its own story — no two are ever the same.\u003c\/p\u003e\n\u003cp\u003eMachine washable (delicate cycle) | Handmade in Morocco | Upcycled materials\u003cbr\u003eSize approx. 260 x 65 cm\u003c\/p\u003e\n\u003cp\u003eSourced directly from the artisans at the criéee berbère, where village makers bring their latest treasures to Marrakech.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"915\"\u003eUPCYCLED | ETHICALLY SOURCED | HANDMADE | ONE OF A KIND\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50540574310742,"sku":"7672","price":259.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_0685.jpg?v=1748936850"},{"product_id":"sauvage-boujad-rug-210-x-145-cm","title":"SAUVAGE Boujad Rug | 210 x 145 cm","description":"\u003cp data-start=\"218\" data-end=\"543\"\u003eMeet \u003cem data-start=\"223\" data-end=\"232\"\u003eSAUVAGE\u003c\/em\u003e — a rare, wildly expressive Boujad rug that feels more like a rebellious work of art than a floor piece. This beauty was one of those \u003cem data-start=\"367\" data-end=\"388\"\u003estop-everything-now\u003c\/em\u003e moments during my sourcing trip — the kind of treasure that doesn’t come around often. It's bursting with movement, contrast, and pure storytelling power.\u003c\/p\u003e\n\u003cp data-start=\"545\" data-end=\"883\"\u003eHandwoven in the Boujad region by Berber women using naturally dyed wool and ancestral weaving techniques, this rug is a true statement of creative freedom. The intense hues of fuchsia, rust, sky blue, and moss green collide in a rhythm of abstract, almost primal patterns — as if nature itself decided to paint with instinct and emotion.\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"1065\"\u003eThis piece doesn’t follow rules — it breaks them beautifully. It’s perfect for interiors craving personality: bohemian, eclectic, maximalist, or simply spaces that dare to go bold.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1199\"\u003eEthically sourced, hand-washed and prepared with care. \u003cbr\u003eOne for the collectors and color lovers — \u003cem data-start=\"1164\" data-end=\"1173\"\u003eSauvage\u003c\/em\u003e by name, sauvage by soul.\u003c\/p\u003e\n\u003cp data-start=\"1206\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1206\" data-end=\"1243\"\u003eHandmade | Fair Trade | Wild Soul\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1247\" data-end=\"1273\"\u003e100% naturally dyed wool\u003c\/li\u003e\n\u003cli data-start=\"1276\" data-end=\"1313\"\u003eHandmade in Morocco (Boujad region)\u003c\/li\u003e\n\u003cli data-start=\"1316\" data-end=\"1336\"\u003eSize: 210 x 145 cm\u003c\/li\u003e\n\u003cli data-start=\"1339\" data-end=\"1388\"\u003eBold, abstract design with fiery \u0026amp; earthy tones\u003c\/li\u003e\n\u003cli data-start=\"1391\" data-end=\"1412\"\u003eTruly one-of-a-kind\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50542004470102,"sku":"7679","price":795.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/5E366E80-9B86-4A40-B71D-F8BC7CD13BD7.jpg?v=1748954630"},{"product_id":"douria-boujad-rug-210-x-145-cm","title":"DOURIA Boujad Rugs | circa 250 x 150 cm","description":"\u003cp data-start=\"122\" data-end=\"458\"\u003e\u003cstrong data-start=\"122\" data-end=\"148\"\u003eDOURIA | Boujad Series\u003c\/strong\u003e\u003cbr data-start=\"148\" data-end=\"151\"\u003eA vibrant ode to color and craftsmanship, our DOURIA rugs are four unique expressions of the same joyful spirit. Hand-knotted in the Boujad region using 100% naturally dyed wool, each piece features its own rhythm of shapes, symbols, and tones — ranging from bold graphic lines to softer geometric echoes.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"686\"\u003eTheir contemporary aesthetic, rooted in Berber tradition, makes them perfect for interiors that embrace both soul and statement. Whether laid solo or curated as a series, DOURIA rugs spark a visual conversation in any space.\u003c\/p\u003e\n\u003cp data-start=\"688\" data-end=\"792\"\u003eEach rug is one of a kind — woven by hand, with care and intuition.\u003cbr data-start=\"755\" data-end=\"758\"\u003eSize approx. 250 x 150 cm | €595\u003c\/p\u003e\n\u003cp data-start=\"794\" data-end=\"857\"\u003e\u003cstrong data-start=\"794\" data-end=\"857\"\u003eHandmade | Naturally Dyed Wool | Fair Trade | One of a Kind\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"864\" data-end=\"882\"\u003eDOURIA No. 1\u003c\/h3\u003e\n\u003cp data-start=\"883\" data-end=\"1175\"\u003eA dreamy abstract canvas woven in soft pastels, terracotta orange, and deep wine tones. Symbols and motifs emerge playfully across the surface, giving this piece an almost storytelling feel. A subtle eye-catcher that brings warmth and intrigue to any room.\u003cbr data-start=\"1139\" data-end=\"1142\"\u003eSize: approx. 262 x 163 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1182\" data-end=\"1200\"\u003eDOURIA No. 2\u003c\/h3\u003e\n\u003cp data-start=\"1201\" data-end=\"1453\"\u003eBright pink, mustard, burnt orange, and turquoise come together in bold contrast, anchored by a single black diamond. This rug radiates optimism and energy — perfect for a statement corner or a color-loving interior.\u003cbr data-start=\"1417\" data-end=\"1420\"\u003eSize: approx. 270 x 146 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1460\" data-end=\"1478\"\u003eDOURIA No. 3\u003c\/h3\u003e\n\u003cp data-start=\"1479\" data-end=\"1706\"\u003eAn expressive mosaic of colors and movement, with rippling patterns in fuchsia, emerald, ochre, and sea blue. This piece feels like modern art in wool form — dynamic, fearless, and uplifting.\u003cbr data-start=\"1670\" data-end=\"1673\"\u003eSize: approx. 270 x 148 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1713\" data-end=\"1731\"\u003eDOURIA No. 4\u003c\/h3\u003e\n\u003cp data-start=\"1732\" data-end=\"1978\"\u003eFrom earthy clay hues to pops of lavender and cobalt blue, this DOURIA rug balances rich color with grounded structure. The motifs are bold, but never loud — a beautiful harmony between tradition and modernity.\u003cbr data-start=\"1942\" data-end=\"1945\"\u003eSize: approx. 260 x 146 cm\u003cstrong data-start=\"1206\" data-end=\"1243\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"DOURIA 1 | 262 x 163 cm","offer_id":50542881866070,"sku":"7683","price":595.0,"currency_code":"EUR","in_stock":true},{"title":"DOURIA 2 | 270 x 146 cm","offer_id":50542881898838,"sku":"7682","price":595.0,"currency_code":"EUR","in_stock":false},{"title":"DOURIA 3 | 270 x 148 cm","offer_id":50542881931606,"sku":"7681","price":595.0,"currency_code":"EUR","in_stock":true},{"title":"DOURIA 4 | 260 x 146 cm","offer_id":50542881964374,"sku":"7680","price":595.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/eba258e9-6301-4b22-88a9-ff45c397cb6c.jpg?v=1748960717"},{"product_id":"jnoun-boujad-rug-150-x-100-cm","title":"JNOUN Boujad Rug 1 | 168 x 118 cm","description":"\u003cp data-start=\"184\" data-end=\"251\"\u003eOne-of-a-kind Boujad rug | 100% wool | Size: approx. 168 x 118 cm\u003c\/p\u003e\n\u003cp data-start=\"253\" data-end=\"487\"\u003eSome pieces stop you in your tracks — and this was one of them. I spotted this unique Boujad on a sunlit afternoon at the criée in Marrakech. A bold, almost surreal tapestry of shapes and colors, knotted with instinct and imagination.\u003c\/p\u003e\n\u003cp data-start=\"489\" data-end=\"774\"\u003eThe central figure? Open to interpretation — some see a flower, others a symbol of femininity, a gateway, or a flame. Framed by abstract architectural shapes and vibrant bursts of yellow, green, lilac, and rusty red, it becomes more than a rug: it’s a woven riddle, an artwork in wool.\u003c\/p\u003e\n\u003cp data-start=\"776\" data-end=\"1011\"\u003eThis JNOUN rug is handmade from 100% wool, naturally dyed and slowly knotted by Berber women in the Boujad region. With its rich palette and poetic visual language, it’s equally suited to the floor or the wall — a true \u003cem data-start=\"995\" data-end=\"1010\"\u003etapis-tableau\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1018\" data-end=\"1262\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1029\"\u003eDETAILS\u003c\/strong\u003e\u003cbr data-start=\"1029\" data-end=\"1032\"\u003e• Handmade in Morocco\u003cbr data-start=\"1053\" data-end=\"1056\"\u003e• Size: approx. 168 x 118 cm\u003cbr data-start=\"1084\" data-end=\"1087\"\u003e• Material: 100% wool, naturally dyed\u003cbr data-start=\"1124\" data-end=\"1127\"\u003e• One-of-a-kind — no two ever alike\u003cbr data-start=\"1162\" data-end=\"1165\"\u003e• Fair trade sourcing at the \u003cem data-start=\"1194\" data-end=\"1209\"\u003ecriéé berbère\u003c\/em\u003e\u003cbr data-start=\"1209\" data-end=\"1212\"\u003e• Ideal as wall hanging or statement floor piece\u003c\/p\u003e\n\u003cp data-start=\"1269\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1269\" data-end=\"1283\"\u003eFAIR TRADE\u003c\/strong\u003e\u003cbr data-start=\"1283\" data-end=\"1286\"\u003eEach rug is handpicked during my sourcing trips in Morocco, directly at the criée — the vibrant marketplace where rugs arrive fresh from the Atlas. I work closely with trusted partners and bid side by side with local merchants, supporting a traditional supply chain that empowers Berber women through fair work.\u003c\/p\u003e\n\u003cp data-start=\"1604\" data-end=\"1936\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1626\"\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003cbr data-start=\"1626\" data-end=\"1629\"\u003eYour rug is hand-washed and, if needed, repaired with care using traditional methods. Vacuum regularly and air it in fresh sunlight to revive the fibers. Spot clean gently with mild soap and water — never chemicals. For deeper cleaning, contact a professional rug cleaner experienced with handmade textiles.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50544223584598,"sku":"7686","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_0104_a4b2f9c8-8a44-42a8-adb7-b7a0ece8ec3e.jpg?v=1748967736"},{"product_id":"jnoun-boujad-rug-9-158-x-98-cm","title":"JNOUN Boujad Rug 9 | 158 x 98 cm","description":"\u003cp data-start=\"87\" data-end=\"169\"\u003eOne-of-a-kind Boujad rug | 100% wool | Size: approx. 158 x 98 cm\u003c\/p\u003e\n\u003cp data-start=\"171\" data-end=\"462\"\u003eA bold and moody beauty — JNOUN No. 9 channels rich earth tones and deep desert sunset vibes into one eye-catching patchwork of pattern and color. Burnt orange, charcoal black, rust red, cactus green, soft blush and clay tones come together in a composition that’s both graphic and grounded.\u003c\/p\u003e\n\u003cp data-start=\"464\" data-end=\"767\"\u003eThe hand-knotted checkerboard structure gives it a playful yet structured character, while the handwoven motifs sprinkled throughout add that unmistakable artisan soul. Whether hung as textile art or used as a warm accent on the floor, this rug is a textured statement piece ready to spark conversation.\u003c\/p\u003e\n\u003cp data-start=\"774\" data-end=\"1015\"\u003e\u003cstrong data-start=\"774\" data-end=\"785\"\u003eDETAILS\u003c\/strong\u003e\u003cbr\u003e• Handmade in Morocco\u003cbr data-start=\"807\" data-end=\"810\"\u003e• Size: approx. 158 x 98 cm\u003cbr data-start=\"837\" data-end=\"840\"\u003e• Material: 100% wool, naturally dyed\u003cbr data-start=\"877\" data-end=\"880\"\u003e• One-of-a-kind — a true collector’s piece\u003cbr data-start=\"922\" data-end=\"925\"\u003e• Fair trade sourced from the criée berbère in Marrakech\u003cbr data-start=\"981\" data-end=\"984\"\u003e• Wall-hanging or floor-ready\u003c\/p\u003e\n\u003cp data-start=\"1022\" data-end=\"1298\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1036\"\u003eFAIR TRADE\u003c\/strong\u003e\u003cbr data-start=\"1036\" data-end=\"1039\"\u003eThis piece was sourced directly at the \u003cem data-start=\"1078\" data-end=\"1093\"\u003ecriée berbère\u003c\/em\u003e — the vibrant carpet auction where Moroccan weavers showcase their work. I handpick each rug with care, supporting fair pricing, artisan partnerships, and the preservation of this powerful heritage craft.\u003c\/p\u003e\n\u003cp data-start=\"1305\" data-end=\"1537\"\u003e\u003cstrong data-start=\"1305\" data-end=\"1327\"\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003cbr data-start=\"1327\" data-end=\"1330\"\u003e• Vacuum gently and regularly\u003cbr data-start=\"1359\" data-end=\"1362\"\u003e• Air out in the sun to refresh\u003cbr data-start=\"1393\" data-end=\"1396\"\u003e• Spot clean with mild soap and water\u003cbr data-start=\"1433\" data-end=\"1436\"\u003e• Avoid harsh chemicals\u003cbr data-start=\"1459\" data-end=\"1462\"\u003e• For deeper cleaning, consult a specialist familiar with handmade textiles\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50544642654550,"sku":"7694","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_0304.jpg?v=1748972185"},{"product_id":"jnoun-boujad-rug-14-160-x-116-cm","title":"JNOUN Boujad Rug 14 | 167 x 99 cm","description":"\u003cp data-end=\"176\" data-start=\"91\"\u003e\u003cem data-end=\"176\" data-start=\"110\"\u003eOne-of-a-kind Boujad rug | 100% wool | Size: approx. 99 x 167 cm\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"484\" data-start=\"178\"\u003eA joyful fusion of geometry and color, JNOUN No. 14 is an artwork in wool that plays with symmetry, line, and movement. Its architectural motifs — reminiscent of abstracted towers and vessels — come alive in rich shades of rust, forest green, cobalt blue, ochre, and crimson, grounded by a soft cream base.\u003c\/p\u003e\n\u003cp data-end=\"753\" data-start=\"486\"\u003eThis rug’s verticality gives it a striking presence, making it perfect for narrower spaces or as a wall-hanging statement. \u003c\/p\u003e\n\u003cp data-end=\"1101\" data-start=\"858\"\u003e\u003cstrong data-end=\"869\" data-start=\"858\"\u003eDETAILS\u003c\/strong\u003e\u003cbr data-end=\"872\" data-start=\"869\"\u003e• Handmade in Morocco\u003cbr data-end=\"896\" data-start=\"893\"\u003e• Size: approx. 99 x 167 cm\u003cbr data-end=\"926\" data-start=\"923\"\u003e• Material: 100% wool, naturally dyed\u003cbr data-end=\"966\" data-start=\"963\"\u003e• One-of-a-kind — a true collector’s piece\u003cbr data-end=\"1011\" data-start=\"1008\"\u003e• Fair trade sourced from the criée berbère in Marrakech\u003cbr data-end=\"1070\" data-start=\"1067\"\u003e• Wall-hanging or floor-ready\u003c\/p\u003e\n\u003cp data-end=\"1409\" data-start=\"1103\"\u003e\u003cstrong data-end=\"1117\" data-start=\"1103\"\u003eFAIR TRADE\u003c\/strong\u003e\u003cbr data-end=\"1120\" data-start=\"1117\"\u003eThis piece was sourced directly at the criée berbère — the vibrant carpet auction where Berber artisans present their unique creations. Each rug is handpicked in close collaboration with local partners to ensure authenticity, fair pricing, and ethical support of traditional craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"1641\" data-start=\"1411\"\u003e\u003cstrong data-end=\"1433\" data-start=\"1411\"\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003cbr data-end=\"1436\" data-start=\"1433\"\u003e• Vacuum gently and regularly\u003cbr data-end=\"1468\" data-start=\"1465\"\u003e• Air out in the sun to refresh\u003cbr data-end=\"1502\" data-start=\"1499\"\u003e• Spot clean with mild soap and water\u003cbr data-end=\"1542\" data-start=\"1539\"\u003e• Avoid harsh chemicals\u003cbr data-end=\"1568\" data-start=\"1565\"\u003e• For deeper cleaning, consult a professional familiar with handmade rugs\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50544862822742,"sku":"7699","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_0417.jpg?v=1748977121"},{"product_id":"khadija-boujad-rug-320-x-192-cm","title":"KHADIJA Boujad Rug | 320 x 192 cm","description":"\u003cp data-start=\"125\" data-end=\"457\"\u003eA wavy wonderland of color and contrast. KHADIJA is a large Boujad rug full of freeform energy: curved black lines ripple across a background of natural wool, interrupted by joyful flashes of pink, coral, mint, ochre and violet. The mix of soft movement and striking color blocks gives this piece a vibrant, almost musical rhythm.\u003cbr\u003eKHADIJA is more than a statement piece — she’s a celebration of pattern, freedom, and soul.\u003c\/p\u003e\n\u003cp data-start=\"653\" data-end=\"719\"\u003eHandmade in Morocco\u003cbr data-start=\"672\" data-end=\"675\"\u003e100% wool | unique piece | fair trade\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"802\" data-end=\"813\"\u003eDETAILS\u003c\/strong\u003e\u003cbr data-start=\"813\" data-end=\"816\"\u003e• Handmade in Morocco\u003cbr data-start=\"837\" data-end=\"840\"\u003e• Size: approx. 320 x 192 cm\u003cbr data-start=\"868\" data-end=\"871\"\u003e• Material: 100% wool, naturally dyed\u003cbr data-start=\"908\" data-end=\"911\"\u003e• One-of-a-kind — a true collector’s piece\u003cbr\u003e• Ethically sourced via our trusted Boujad trader\u003cbr\u003e• Floor-ready or wall-hanging\u003c\/p\u003e\n\u003cp data-start=\"1143\" data-end=\"1459\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1164\"\u003eABOUT BOUJAD RUGS\u003c\/strong\u003e\u003cbr data-start=\"1164\" data-end=\"1167\"\u003eBoujad rugs originate from the Haouz region of Morocco and are known for their expressive patterns, joyful color palettes, and spontaneous, often asymmetrical motifs. Traditionally handwoven by Amazigh women, each piece tells its own story — abstract, symbolic, and deeply rooted in heritage.\u003c\/p\u003e\n\u003cp data-start=\"1461\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1461\" data-end=\"1481\"\u003eETHICAL SOURCING\u003c\/strong\u003e\u003cbr data-start=\"1481\" data-end=\"1484\"\u003eThis piece was carefully selected via our long-time partner and Boujad rug specialist — a respected middleman who works directly with women in rural weaving communities. He pays them upfront for their craftsmanship and takes pride in fair and transparent trade. His eye for beauty and quality ensures we receive the most soulful and unique Boujad treasures.\u003c\/p\u003e\n\u003cp data-start=\"1306\" data-end=\"1538\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1306\" data-end=\"1328\"\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003cbr data-start=\"1328\" data-end=\"1331\"\u003e• Vacuum gently and regularly\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e• Air out in the sun to refresh\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e• Spot clean with mild soap and water\u003cbr data-start=\"1434\" data-end=\"1437\"\u003e• Avoid harsh chemicals\u003cbr data-start=\"1460\" data-end=\"1463\"\u003e• For deep cleaning, consult a professional familiar with handmade textiles\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50551408361814,"sku":"7709","price":1295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_1180.jpg?v=1749063208"},{"product_id":"copper-marmoucha-rug-240-x-151-cm","title":"COPPER Marmoucha Rug | 240 x 151 cm","description":"\u003cp data-start=\"146\" data-end=\"445\"\u003eA bold yet elegant Marmoucha rug with a strong architectural feel. This piece radiates warmth through its deep copper-orange tone, offset by graphic blocks in creamy ivory. The hand-knotted structure and thick wool pile add texture and depth, making it a real statement in any interior.\u003c\/p\u003e\n\u003cp data-start=\"447\" data-end=\"692\"\u003eThis contemporary Berber rug was handwoven by Amazigh artisans in the Middle Atlas mountains using 100% wool. The minimalist grid and colour palette give it a powerful presence — especially in modern, Scandinavian or mid-century inspired spaces.\u003c\/p\u003e\n\u003cp data-start=\"694\" data-end=\"840\"\u003eWhether laid solo in a clean living space or paired with natural textures, \u003cstrong data-start=\"769\" data-end=\"779\"\u003eCOPPER\u003c\/strong\u003e instantly lifts the room with its warmth and refined rhythm.\u003c\/p\u003e\n\u003cp data-start=\"842\" data-end=\"1033\"\u003eHandmade | 100% Wool | Ethically Sourced | Marmoucha Origin\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003cbr\u003e• Modern, high-quality Marmoucha rug\u003cbr\u003e• Naturally dyed wool in copper orange \u0026amp; off-white\u003cbr\u003e• Timeless geometric design\u003cbr\u003e• Size: 240 x 151 cm\u003cbr\u003e• Origin: Morocco, Marmoucha region\u003c\/p\u003e\n\u003cp\u003ePlease note: due to the handmade nature of this rug, slight irregularities in shape and shade are part of its charm and authenticity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAIR TRADE\u003c\/strong\u003e\u003cbr\u003eDuring my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003cbr\u003eEach rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.\u003cbr\u003eRugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.\u003cbr\u003eIf your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50551549428054,"sku":"7712","price":1295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_1135.jpg?v=1749065042"},{"product_id":"rose-marmoucha-rug-275-x-183-cm","title":"ROSE Marmoucha Rug | 275 x 183 cm","description":"\u003cp data-start=\"144\" data-end=\"451\"\u003eAn ode to softness and sculptural rhythm, our ROSE Marmoucha rug stands out with its perfectly padded grid of blush-pink wool blocks. A tactile dream in warm terracotta rose, each rectangle is hand-knotted to create a subtle play of light, shadow, and dimension — minimalist in essence, yet rich in texture.\u003c\/p\u003e\n\u003cp data-start=\"453\" data-end=\"778\"\u003eCrafted in the Middle Atlas by skilled Amazigh weavers, this high-quality Marmoucha piece is made from 100% natural wool and dyed with plant-based pigments. The result? A plush, luminous surface that brings elegance, warmth, and grounding energy to any room. Think Japandi, modern rustic, or a romantic tone-on-tone interior.\u003c\/p\u003e\n\u003cp data-start=\"780\" data-end=\"933\"\u003eThis contemporary Berber rug is all about balance — softness and structure, authenticity and design. A true signature piece that invites barefoot living.\u003c\/p\u003e\n\u003cp data-start=\"935\" data-end=\"1087\"\u003eHandmade | 100% Wool | Naturally Dyed | Ethical Craftsmanship\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003cbr\u003e• Modern, high-quality Marmoucha rug\u003cbr\u003e• Naturally dyed wool in blush rose\u003cbr\u003e• Timeless geometric design\u003cbr\u003e• Size: 275 x 183 cm\u003cbr\u003e• Origin: Morocco, Marmoucha region\u003c\/p\u003e\n\u003cp\u003ePlease note: due to the handmade nature of this rug, slight irregularities in shape and shade are part of its charm and authenticity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAIR TRADE\u003c\/strong\u003e\u003cbr\u003eDuring my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels!\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003cbr\u003eEach rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins.\u003cbr\u003eRugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics.\u003cbr\u003eIf your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":50551634723158,"sku":"7713","price":1895.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_1103.jpg?v=1749066539"},{"product_id":"atlas-boujad-rug-268-x-174-cm","title":"ATLAS Boujad Rug | 264 x 171 cm","description":"\u003cp\u003e\u003cspan\u003eOne-of-a-kind Boujad Rug “Atlas” | 100% Wool | Approx. 264 × 171 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA bold patchwork of color and rhythm — Atlas celebrates the strength and vibrancy of Moroccan weaving. Stripes, grids, and blocks in fiery orange, earthy terracotta, plum, moss green, and fuchsia come together in a dynamic, almost architectural composition. At its heart, vessel-like motifs anchor the design, while the border plays with joyful bursts of pattern.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its generous size, Atlas makes a striking centerpiece in any interior — a rug that feels as vast and layered as the mountains it is named after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Handmade in Morocco\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Size: approx. 264 × 171 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Material: 100% wool, naturally dyed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Unique, one-of-a-kind piece\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Fair trade sourced from the criée berbère in Marrakech\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA radiant statement rug — bold, eclectic, and full of Moroccan soul.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"1143\" data-end=\"1164\"\u003eABOUT BOUJAD RUGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1143\" data-end=\"1459\"\u003eBoujad rugs originate from the Haouz region of Morocco and are known for their expressive patterns, joyful color palettes, and spontaneous, often asymmetrical motifs. Traditionally handwoven by Amazigh women, each piece tells its own story — abstract, symbolic, and deeply rooted in heritage.\u003c\/p\u003e\n\u003cp data-start=\"1461\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1461\" data-end=\"1481\"\u003eETHICAL SOURCING\u003c\/strong\u003e\u003cbr data-start=\"1481\" data-end=\"1484\"\u003eThis piece was carefully selected via our long-time partner and Boujad rug specialist — a respected middleman who works directly with women in rural weaving communities. He pays them upfront for their craftsmanship and takes pride in fair and transparent trade. His eye for beauty and quality ensures we receive the most soulful and unique Boujad treasures.\u003c\/p\u003e\n\u003cp data-start=\"1306\" data-end=\"1538\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1306\" data-end=\"1328\"\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003cbr data-start=\"1328\" data-end=\"1331\"\u003e• Vacuum gently and regularly\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e• Air out in the sun to refresh\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e• Spot clean with mild soap and water\u003cbr data-start=\"1434\" data-end=\"1437\"\u003e• Avoid harsh chemicals\u003cbr data-start=\"1460\" data-end=\"1463\"\u003e• For deep cleaning, consult a professional familiar with handmade textiles\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":51191977083222,"sku":"7759","price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/C170BC4B-CEFF-40D2-8DA9-7FF1825F3AFD.jpg?v=1756887170"},{"product_id":"boucherouite-rug-190-x-150-cm-copy","title":"RMADI Boucherouite Rug | 260 x 80 cm","description":"\u003ch3 data-start=\"85\" data-end=\"124\"\u003eRMADI – Boucherouite Runner Rug | Size: approx. 260 × 80 cm\u003c\/h3\u003e\n\u003cp data-start=\"156\" data-end=\"383\"\u003eElectric. Graphic. Fiercely modern.\u003cbr data-start=\"191\" data-end=\"194\"\u003e\u003cstrong data-start=\"194\" data-end=\"203\"\u003eRMADI\u003c\/strong\u003e — named after the Darija word for \u003cem data-start=\"238\" data-end=\"244\"\u003egrey\u003c\/em\u003e — is a striking boucherouite runner with a moody, marled charcoal base that makes its colors explode like fireworks against the night sky.\u003c\/p\u003e\n\u003cp data-start=\"385\" data-end=\"659\"\u003eFive radiant diamond motifs run down the center, glowing in bold combinations of ruby red, hot pink, sunflower yellow, Klein blue, and turquoise. Framed in deep black, they feel like illuminated lanterns guiding the eye along the length of the piece — a true visual pathway.\u003c\/p\u003e\n\u003cp data-start=\"661\" data-end=\"994\"\u003eBold side borders in red and gold add rhythm and balance, while the fringes blend strands of black, grey, and white in that charming, handmade Berber finish. Up close, the background reveals a beautiful tapestry of recycled fibers — twisted greys, flecks of red, hints of blue — all handwoven into a richly textured, tactile surface.\u003c\/p\u003e\n\u003cp data-start=\"996\" data-end=\"1297\"\u003eLovingly sourced at the \u003cstrong data-start=\"1020\" data-end=\"1037\"\u003ecriée berbère\u003c\/strong\u003e in Marrakech, RMADI was selected for its powerful contrast, graphic composition, and contemporary energy. It’s the kind of runner that transforms long spaces instantly: hallways, entryways, kitchens, dressing rooms — anywhere that needs personality and punch.\u003c\/p\u003e\n\u003cp data-start=\"1299\" data-end=\"1373\"\u003eA modern statement with ancestral soul — RMADI is grey, but never neutral.\u003c\/p\u003e\n\u003ch2 data-start=\"1380\" data-end=\"1396\"\u003e\u003cstrong data-start=\"1383\" data-end=\"1394\"\u003eDETAILS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1397\" data-end=\"1794\"\u003e• Handmade in Morocco\u003cbr data-start=\"1418\" data-end=\"1421\"\u003e• Origin: Rural Berber artisans\u003cbr data-start=\"1452\" data-end=\"1455\"\u003e• Size: approx. 260 × 80 cm\u003cbr data-start=\"1482\" data-end=\"1485\"\u003e• Material: recycled textiles (cotton, wool, mixed fibers)\u003cbr data-start=\"1543\" data-end=\"1546\"\u003e• One-of-a-kind boucherouite\u003cbr data-start=\"1574\" data-end=\"1577\"\u003e• Iconic diamond motif composition on a marled grey base\u003cbr data-start=\"1633\" data-end=\"1636\"\u003e• Fair-trade sourced directly from the criée berbère\u003cbr data-start=\"1688\" data-end=\"1691\"\u003e• Dense, rich, tactile surface\u003cbr data-start=\"1721\" data-end=\"1724\"\u003e• Ideal for hallways, kitchens, entryways, lofts, or layered styling\u003c\/p\u003e\n\u003cp data-start=\"1796\" data-end=\"1856\"\u003e\u003cstrong data-start=\"1796\" data-end=\"1856\"\u003eHandcrafted | Upcycled | One of a Kind | Berber Heritage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":51856480862550,"sku":"7777","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_0682.jpg?v=1763241425"},{"product_id":"lalla-boucherouite-rug-230-x-90-cm-copy","title":"TAMZIG Boucherouite Rug | 230 x 100 cm","description":"\u003ch3 data-start=\"228\" data-end=\"316\"\u003eOne-of-a-kind Boucherouite Rug “TAMZIG” \u003cbr\u003eUpcycled Textiles | 230 × 100 cm\u003c\/h3\u003e\n\u003cp data-start=\"318\" data-end=\"684\"\u003eA wonderfully shaggy, richly textured masterpiece — \u003cstrong data-start=\"370\" data-end=\"380\"\u003eTAMZIG\u003c\/strong\u003e (Tamazight for \u003cem data-start=\"396\" data-end=\"427\"\u003e“full of colour \/ mixed hues”\u003c\/em\u003e) is a vibrant boucherouite rug bursting with life. Its dense, playful pile is hand-knotted from upcycled textile strips, creating a hypnotic mosaic of multicoloured teardrop motifs framed by expressive borders in red, olive, rose, cobalt, and earthy tones.\u003c\/p\u003e\n\u003cp data-start=\"686\" data-end=\"964\"\u003eThe abundance of texture gives TAMZIG a luxurious, tactile quality — soft underfoot, full of movement, and unmistakably artistic. The lively palette and organic patterning feel almost painterly, like a woven abstract artwork shaped by the imagination and rhythm of Berber women.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1223\"\u003eThe backside reveals its beautiful handwoven structure, a reminder of the slow craft and spontaneity behind every stitch. Whether styled as a runner, hallway moment, or hung as textile wall art, TAMZIG brings warmth, joy, colour, and a story into any space.\u003c\/p\u003e\n\u003ch2 data-start=\"1230\" data-end=\"1244\"\u003eDETAILS\u003c\/h2\u003e\n\u003cp data-start=\"1245\" data-end=\"1603\"\u003e• Handmade in Morocco\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e• Size: approx. \u003cstrong data-start=\"1285\" data-end=\"1301\"\u003e230 × 100 cm\u003c\/strong\u003e\u003cbr data-start=\"1301\" data-end=\"1304\"\u003e• Material: upcycled cotton, wool \u0026amp; mixed fibres\u003cbr data-start=\"1352\" data-end=\"1355\"\u003e• One-of-a-kind vintage boucherouite\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e• Dense shaggy pile with expressive woven base\u003cbr data-start=\"1440\" data-end=\"1443\"\u003e• Sourced fair trade at the criée berbère in Marrakech\u003cbr data-start=\"1497\" data-end=\"1500\"\u003e• Ideal as a hallway rug, bedside runner or wall-hanging art\u003cbr data-start=\"1560\" data-end=\"1563\"\u003e• Soft, vibrant, and full of character\u003c\/p\u003e\n\u003cp data-start=\"1610\" data-end=\"1708\"\u003eA joyful, textural statement piece — \u003cstrong data-start=\"1647\" data-end=\"1657\"\u003eTAMZIG\u003c\/strong\u003e adds soul, colour, and movement wherever it lands.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":51870587715926,"sku":"7789","price":219.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_9575.jpg?v=1763377856"},{"product_id":"forest-stripe-bright-boujad-rug-120-60","title":"FOREST STRIPE — Bright Boujad Rug — 120\/60","description":"\u003cp\u003e\u003cstrong\u003eFOREST STRIPE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1008\" data-end=\"1251\"\u003eA lush, layered beauty — \u003cem data-start=\"1033\" data-end=\"1048\"\u003eForest Stripe\u003c\/em\u003e is woven like a painter’s palette, with horizontal bands of moss, plum, amber, charcoal, teal, sage and soft blush. The thick, luxurious pile gives it depth and movement, like shifting colors in nature.\u003c\/p\u003e\n\u003cp data-start=\"1253\" data-end=\"1374\"\u003e\u003cstrong data-start=\"1253\" data-end=\"1264\"\u003eDETAILS\u003c\/strong\u003e\u003cbr data-start=\"1264\" data-end=\"1267\"\u003e• approx. 120 × 60 cm\u003cbr data-start=\"1288\" data-end=\"1291\"\u003e• 100% wool\u003cbr data-start=\"1302\" data-end=\"1305\"\u003e• One-of-a-kind\u003cbr data-start=\"1320\" data-end=\"1323\"\u003e• Rich multicolor striping\u003cbr data-start=\"1349\" data-end=\"1352\"\u003e• Fair trade sourced\u003c\/p\u003e\n\u003cp data-start=\"1376\" data-end=\"1437\"\u003eEarthy and expressive — a small rug with a big artistic soul.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCollection: BOUJAD BRIGHTS — Small Rugs, Big Personality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA vibrant mini-collection of small-format Boujad rugs — each around 120 × 60 cm, each one-of-a-kind and bursting with color.\u003cbr\u003eHandwoven from pure wool in Morocco, these pieces combine traditional Berber symbolism with modern spontaneity.\u003cbr\u003ePerfect for hallways, kitchen corners, bedside accents, or even as wall art.\u003c\/p\u003e\n\u003cp\u003eEthically sourced from the criée berbère in Marrakech.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":51930121240918,"sku":"7815","price":150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_9996.jpg?v=1763840092"},{"product_id":"mrirt-rug-soft-loft-170-105-copy","title":"ROUGE ZERRIYA — Boujad Rug 185\/115","description":"\u003ch3 data-start=\"344\" data-end=\"389\"\u003e⟡ ROUGE REBELLE – A Boujad Story ⟡\u003c\/h3\u003e\n\u003cp data-start=\"390\" data-end=\"513\"\u003eA collection celebrating the fiery soul of Boujad: bold reds, spirited patterns, feminine energy and artisan-made warmth.\u003c\/p\u003e\n\u003cp data-start=\"552\" data-end=\"582\"\u003e\u003cstrong\u003eROUGE ZERRIYA\u003c\/strong\u003e\u003cbr\u003e(Zerriya = seed \/ sprout → hint to the zigzag growth forms)\u003c\/p\u003e\n\u003cp data-start=\"670\" data-end=\"1024\"\u003eA vibrant zigzag of deep reds, berry hues and electric pinks, this Boujad rug feels like raw feminine energy in motion. \u003cem data-start=\"790\" data-end=\"805\"\u003eRouge Zerriya\u003c\/em\u003e brings the spirit of the Middle Atlas into any room with its playful movement and painterly gradients. The irregular, hand-knotted texture reveals every creative decision of the weaver — a true one-of-a-kind statement.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1043\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1046\" data-end=\"1076\"\u003e\u003cstrong data-start=\"1046\" data-end=\"1074\"\u003eAuthentic Boujad rug\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1079\" data-end=\"1110\"\u003e\n\u003cstrong data-start=\"1079\" data-end=\"1092\"\u003e100% wool\u003c\/strong\u003e, naturally dyed\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1079\" data-end=\"1110\"\u003eSize: 185 by 115 cm\u003c\/li\u003e\n\u003cli data-start=\"1113\" data-end=\"1173\"\u003eA base of layered reds with bold black and fuchsia zigzags\u003c\/li\u003e\n\u003cli data-start=\"1176\" data-end=\"1212\"\u003eFinished with soft natural fringes on one side\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1214\" data-end=\"1241\"\u003e\u003cstrong\u003eORIGIN \u0026amp; SOURCING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1242\" data-end=\"1429\"\u003eHandknotted by Berber women from the Boujad region and sourced directly at the \u003cstrong data-start=\"1319\" data-end=\"1336\"\u003ecriée berbère\u003c\/strong\u003e (daily auction) in Marrakech — skipping all intermediaries and supporting artisans directly.\u003c\/p\u003e\n\u003cp data-start=\"1431\" data-end=\"1445\"\u003e\u003cstrong\u003eCARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1448\" data-end=\"1463\"\u003eVacuum gently\u003c\/li\u003e\n\u003cli data-start=\"1466\" data-end=\"1507\"\u003eSpot clean with water \u0026amp; mild brown soap\u003c\/li\u003e\n\u003cli data-start=\"1510\" data-end=\"1531\"\u003eDo not machine wash\u003c\/li\u003e\n\u003cli data-start=\"1534\" data-end=\"1564\"\u003eLet dry naturally in the sun\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":51937588707670,"sku":"7833","price":295.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_0511_c81482d4-4920-420d-b795-98b452af3aa8.jpg?v=1763927762"},{"product_id":"rouge-rimti-boujad-rug-170-105","title":"ROUGE ZAHRA LINES — Boujad Rug 170\/105","description":"\u003ch3 data-start=\"344\" data-end=\"389\"\u003e⟡ ROUGE REBELLE – A Boujad Story ⟡\u003c\/h3\u003e\n\u003cp data-start=\"390\" data-end=\"513\"\u003eA collection celebrating the fiery soul of Boujad: bold reds, spirited patterns, feminine energy and artisan-made warmth.\u003c\/p\u003e\n\u003cp data-start=\"552\" data-end=\"582\"\u003e\u003cstrong\u003eROUGE ZAHRA LINES\u003c\/strong\u003e\u003cbr\u003e(Zahra = flower → floral lines in abstract form)\u003c\/p\u003e\n\u003cp data-start=\"670\" data-end=\"1024\"\u003eSoft linear shapes flow across a rich burgundy field. Zahra Lines has a quieter elegance — abstract blossoms, gentle white strokes and earthy accents giving it a serene, grounded feel.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1043\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong data-start=\"1046\" data-end=\"1074\"\u003eAuthentic Boujad rug\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"1079\" data-end=\"1092\"\u003e100% wool\u003c\/strong\u003e, naturally dyed\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize\u003c\/strong\u003e: 170 by 105 cm\u003c\/li\u003e\n\u003cli\u003eine-red base\u003c\/li\u003e\n\u003cli\u003eAbstract white linework\u003c\/li\u003e\n\u003cli\u003eEarthy and warm accents\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft \u003c\/strong\u003ewool with medium pile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1214\" data-end=\"1241\"\u003e\u003cstrong\u003eORIGIN \u0026amp; SOURCING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1242\" data-end=\"1429\"\u003eHandknotted by Berber women from the Boujad region and sourced directly at the \u003cstrong data-start=\"1319\" data-end=\"1336\"\u003ecriée berbère\u003c\/strong\u003e (daily auction) in Marrakech — skipping all intermediaries and supporting artisans directly.\u003c\/p\u003e\n\u003cp data-start=\"1431\" data-end=\"1445\"\u003e\u003cstrong\u003eCARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1448\" data-end=\"1463\"\u003eVacuum gently\u003c\/li\u003e\n\u003cli data-start=\"1466\" data-end=\"1507\"\u003eSpot clean with water \u0026amp; mild brown soap\u003c\/li\u003e\n\u003cli data-start=\"1510\" data-end=\"1531\"\u003eDo not machine wash\u003c\/li\u003e\n\u003cli data-start=\"1534\" data-end=\"1564\"\u003eLet dry naturally in the sun\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":51937837187414,"sku":"7838","price":295.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_0907_f6e8c2c0-98cb-4888-a4bf-e37b341d22c2.jpg?v=1763931475"},{"product_id":"saffra-rehamna-kilim-copy","title":"TAZRITA Boujad Kilim | 209 x 105 cm","description":"\u003cp data-end=\"386\" data-start=\"357\"\u003e\u003cstrong data-end=\"384\" data-start=\"360\"\u003eTAZRITA\u003cbr\u003e\u003c\/strong\u003eTazrita = “the embroidered one” \/ “the adorned one” — perfect for a kilim filled with tribal symbols and decorative rows.\u003c\/p\u003e\n\u003ch3 data-end=\"615\" data-start=\"553\"\u003eVintage Boujad Kilim (One-of-A-Kind)\u003c\/h3\u003e\n\u003cp data-end=\"975\" data-start=\"617\"\u003eA feast of colour, symbolism and tradition — \u003cem data-end=\"678\" data-start=\"662\"\u003eBoujad Tazrita\u003c\/em\u003e is a true vintage gem from the Boujad region, woven entirely by hand and adorned with rows of Amazigh tribal motifs. Every band tells its own story: protective symbols, fertility marks, zigzag paths, ancestral patterns and playful colourwork appear like a woven diary of the woman who created it.\u003c\/p\u003e\n\u003cp data-end=\"1273\" data-start=\"977\"\u003eThe base is a soft, sun-warmed rose red — a colour Boujad is famous for — enriched with bursts of saffron yellow, emerald green, bright orange, charcoal black and sky blue. Some motifs are woven flat; others rise slightly from the surface, creating a tactile rhythm unique to older Boujad kilims.\u003c\/p\u003e\n\u003cp data-end=\"1540\" data-start=\"1275\"\u003eThis piece carries small signs of life and time — including a tiny repair made in Marrakech by our trusted maâlem (visible in photos). Rather than diminish the rug, it adds depth, authenticity and soul. A detail that reinforces the beauty of an object made to last.\u003c\/p\u003e\n\u003cp data-end=\"1708\" data-start=\"1542\"\u003ePhotographed on our riad rooftop at sunset, this kilim is more than décor — it’s a statement piece, a collector’s textile, a colourful slice of Moroccan heritage.\u003c\/p\u003e\n\u003ch3 data-end=\"1729\" data-start=\"1715\"\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-end=\"1766\" data-start=\"1732\"\u003eAuthentic \u003cstrong data-end=\"1766\" data-start=\"1742\"\u003evintage Boujad kilim\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1796\" data-start=\"1769\"\u003e100% wool, naturally dyed\u003c\/li\u003e\n\u003cli data-end=\"1796\" data-start=\"1769\"\u003eSize approx 209 x 105 cm\u003c\/li\u003e\n\u003cli data-end=\"1855\" data-start=\"1799\"\u003eTribal Amazigh symbols woven across the entire surface\u003c\/li\u003e\n\u003cli data-end=\"1898\" data-start=\"1858\"\u003eWarm red base with multicolour details\u003c\/li\u003e\n\u003cli data-end=\"1944\" data-start=\"1901\"\u003eMedium weight, flexible and easy to style\u003c\/li\u003e\n\u003cli data-end=\"2013\" data-start=\"1947\"\u003eSmall artisanal repair by our Marrakech maâlem (shown in photos)\u003c\/li\u003e\n\u003cli data-end=\"2031\" data-start=\"2016\"\u003eOne-of-a-kind\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2053\" data-start=\"2038\"\u003eOrigin\u003c\/h3\u003e\n\u003cp data-end=\"2286\" data-start=\"2054\"\u003eHandwoven by Amazigh women from the Boujad region in the Middle Atlas.\u003cbr data-end=\"2127\" data-start=\"2124\"\u003eEach symbol reflects their culture: protection, femininity, daily life, fertility, blessings, and pathways. No two weavings from this region are ever the same.\u003c\/p\u003e\n\u003ch3 data-end=\"2310\" data-start=\"2293\"\u003eSourcing\u003c\/h3\u003e\n\u003cp data-end=\"2581\" data-start=\"2311\"\u003eCarefully selected during our latest buying trip at the \u003cstrong data-end=\"2384\" data-start=\"2367\"\u003ecriée berbère\u003c\/strong\u003e — the daily artisan rug auction inside the Marrakech medina.\u003cbr data-end=\"2448\" data-start=\"2445\"\u003eChosen for its character, complex motifs, and vibrant spirit.\u003cbr data-end=\"2512\" data-start=\"2509\"\u003eFinished and repaired by our trusted maâlem in his Marrakech atelier.\u003c\/p\u003e\n\u003ch3 data-end=\"2614\" data-start=\"2588\"\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-end=\"2652\" data-start=\"2617\"\u003eVacuum gently (no rotating brush)\u003c\/li\u003e\n\u003cli data-end=\"2696\" data-start=\"2655\"\u003eSpot clean with water \u0026amp; mild brown soap\u003c\/li\u003e\n\u003cli data-end=\"2722\" data-start=\"2699\"\u003eAvoid machine washing\u003c\/li\u003e\n\u003cli data-end=\"2774\" data-start=\"2725\"\u003eProfessional cleaning recommended for deep care\u003c\/li\u003e\n\u003cli data-end=\"2798\" data-start=\"2777\"\u003eLet dry in sunlight\u003c\/li\u003e\n\u003cli data-end=\"2836\" data-start=\"2801\"\u003eRotate occasionally for even wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":51952106635606,"sku":"7841","price":395.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG_1035.jpg?v=1764063497"},{"product_id":"kopie-nora-boujad-rug-260-x-166-cm","title":"KASBAH LINES Boujad Rug | 275 x 177 cm","description":"\u003cp\u003e\u003cstrong\u003eOne-of-a-kind BOUJAD Rug “KASBAH LINES” \u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eRe-used Vintage Wool | Approx. 275 × 177 cm\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA woven artwork of architecture, rhythm, and desert color — Kasbah Lines is one of those rare Boujad pieces that feels almost sculptural. Newly hand-knotted from beautifully re-used vintage Middle Atlas wool, it carries a soft, tactile surface with the depth and character of older fibres.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts composition is bold and layered: terracotta and plum tones form what resembles the silhouette of a kasbah, framed by sweeping sun-arc shapes in mustard, olive and ivory. Checkerboard details and graphic stripes add a dynamic, almost optical rhythm. Below, cascading vertical motifs evoke palm shadows, woven reeds or abstract desert vegetation — a mesmerising field of texture and movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWarm, artistic and unmistakably unique, Kasbah Lines becomes the kind of statement rug that completely transforms a room. It brings story, rhythm and soul into any interior.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHandmade in Morocco\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSize: approx. 275 × 177 cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaterial: 100% re-used vintage wool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNewly hand-knotted, one-of-a-kind piece\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWashed, combed, repaired where needed \u0026amp; sun-dried in the Middle Atlas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSourced through our trusted Boujad specialist\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA striking artistic statement — warm, graphic, and full of Moroccan soul.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BOUJAD RUGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBoujad rugs originate from the Haouz region of Morocco and are known for their expressive, intuitive patterns: geometric fragments, symbolic motifs, layered colors and spontaneous compositions. Traditionally woven by Amazigh women, each piece is a personal visual language — a story rendered in wool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eETHICAL SOURCING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis rug was selected through our long-time Middle Atlas partner — a respected Boujad expert who collaborates closely with rural weaving communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHe sources and re-purposes vintage wool, pays craftswomen upfront, ensures fair and transparent trade, and finishes each creation through traditional washing, combing, sun-drying and careful repair. His eye for unusual, soulful pieces ensures that only the finest Boujad artworks reach us.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAINTENANCE ADVICE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eVacuum gently and regularly\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAir out in indirect sunlight to refresh\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSpot clean with mild soap and cold water\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid harsh chemicals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor deep cleaning, consult a professional experienced with handmade textiles\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":52002480783702,"sku":"7856","price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/2c0e3b8f-ced8-411f-8460-daeefc953456.jpg?v=1764682043"},{"product_id":"kopie-kopie-nora-boujad-rug-260-x-166-cm","title":"GOLDEN AMETHYST Boujad Rug | 277 x 173 cm","description":"\u003ch3 data-end=\"210\" data-start=\"115\"\u003eOne-of-a-kind BOUJAD Rug “GOLDEN AMETHYST” \u003cbr\u003eRe-used Vintage Wool | Approx. 277 × 173 cm\u003c\/h3\u003e\n\u003cp data-end=\"548\" data-start=\"212\"\u003eA joyful symphony of color and geometry — \u003cstrong data-end=\"273\" data-start=\"254\"\u003eGolden Amethyst\u003c\/strong\u003e blends the warmth of ochre and apricot with the soft romance of lilac, dusty rose, and rich amethyst purple. Layered triangle rows alternate with playful vertical stripes, creating a rhythmic composition that feels both modern and deeply rooted in Amazigh weaving tradition.\u003c\/p\u003e\n\u003cp data-end=\"844\" data-start=\"550\"\u003eCrafted from \u003cstrong data-end=\"587\" data-start=\"563\"\u003ere-used vintage wool\u003c\/strong\u003e yet newly hand-knotted, this rug carries the beautiful tactility of older fibres while offering the structure and longevity of a contemporary piece. Charcoal accents ground the palette, while subtle pops of mustard and soft peach add unexpected brightness.\u003c\/p\u003e\n\u003cp data-end=\"1000\" data-start=\"846\"\u003eGenerous in size and glowing with personality, \u003cstrong data-end=\"912\" data-start=\"893\"\u003eGolden Amethyst\u003c\/strong\u003e makes a radiant statement in any interior — uplifting, textural, and irresistibly warm.\u003c\/p\u003e\n\u003ch3 data-end=\"1022\" data-start=\"1007\"\u003eDETAILS\u003c\/h3\u003e\n\u003cp data-end=\"1303\" data-start=\"1024\"\u003e• Handmade in Morocco\u003cbr data-end=\"1048\" data-start=\"1045\"\u003e• Size: approx. \u003cstrong data-end=\"1080\" data-start=\"1064\"\u003e277 × 173 cm\u003c\/strong\u003e\u003cbr data-end=\"1083\" data-start=\"1080\"\u003e• Material: 100% re-used vintage wool\u003cbr data-end=\"1123\" data-start=\"1120\"\u003e• Newly hand-knotted, unique one-of-a-kind piece\u003cbr data-end=\"1174\" data-start=\"1171\"\u003e• Washed, combed, repaired where needed \u0026amp; sun-dried in the Middle Atlas\u003cbr data-end=\"1248\" data-start=\"1245\"\u003e• Ethically sourced via our trusted Boujad specialist\u003c\/p\u003e\n\u003cp data-end=\"1387\" data-start=\"1305\"\u003eA vibrant, expressive statement rug — playful, graphic, and full of Moroccan soul.\u003c\/p\u003e\n\u003ch3 data-end=\"1418\" data-start=\"1394\"\u003eABOUT BOUJAD RUGS\u003c\/h3\u003e\n\u003cp data-end=\"1682\" data-start=\"1420\"\u003eBoujad rugs originate from the Haouz region of Morocco and are loved for their intuitive patterns, joyful color stories, and expressive Amazigh symbolism. Traditionally woven by women, each rug is a personal artwork — improvised, emotional, and rich in heritage.\u003c\/p\u003e\n\u003ch3 data-end=\"1712\" data-start=\"1689\"\u003eETHICAL SOURCING\u003c\/h3\u003e\n\u003cp data-end=\"2137\" data-start=\"1714\"\u003eThis rug was selected through our long-time Middle Atlas partner — a respected Boujad expert who works closely with rural women weavers.\u003cbr data-end=\"1853\" data-start=\"1850\"\u003eHe sources high-quality re-used wool, ensures upfront and fair payment, and oversees all finishing steps including washing, combing, sun-drying and light restoration.\u003cbr data-end=\"2022\" data-start=\"2019\"\u003eHis eye for exceptional pieces guarantees that every rug we bring home is soulful, authentic, and ethically traded.\u003c\/p\u003e\n\u003ch3 data-end=\"2169\" data-start=\"2144\"\u003eMAINTENANCE ADVICE\u003c\/h3\u003e\n\u003cp data-end=\"2404\" data-start=\"2171\"\u003e• Vacuum gently and regularly\u003cbr data-end=\"2203\" data-start=\"2200\"\u003e• Air out in indirect sunlight to refresh\u003cbr data-end=\"2247\" data-start=\"2244\"\u003e• Spot clean with mild soap and cold water\u003cbr data-end=\"2292\" data-start=\"2289\"\u003e• Avoid harsh chemicals\u003cbr data-end=\"2318\" data-start=\"2315\"\u003e• For deep cleaning, consult a professional familiar with handmade Moroccan textiles\u003c\/p\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":52002514469206,"sku":"7857","price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/29A2C619-17DF-4795-B2E9-873DBD0FE501.jpg?v=1764624136"},{"product_id":"kasbah-heat-boujad-rug-150-x-100-cm","title":"KASBAH HEAT Boujad Rug | 150 x 100 cm","description":"\u003cp\u003eBoujad Rug — One of a Kind\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA powerful yet warm Boujad rug, handwoven in the Middle Atlas region of Morocco and selected at the criée for its expressive composition and rich, sun-softened palette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis piece combines bold graphic blocks with organic transitions, characteristic of Boujad weaving. Shades of deep red, coral pink, softened black, creamy wool and touches of mustard and blush flow into each other, creating a rhythm that feels both spontaneous and balanced. The result is a rug that instantly anchors a space, while remaining layered, textured and alive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs with all authentic Boujad rugs, this piece was woven entirely from intuition — without a predefined pattern. The weaver translates emotion, daily life and symbols into wool, knot by knot. Subtle irregularities in shape, line and density are part of its charm and a true signature of its handmade origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis rug works beautifully in eclectic, bohemian or contemporary interiors, and brings warmth and character to minimalist spaces in need of soul.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBoujad region, Middle Atlas — Morocco\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnique\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHand-knotted by Berber women\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSourced directly at the traditional criée\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% sheep wool\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNaturally dyed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease fill in exact dimensions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease fill in if needed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare \u0026amp; Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRegularly vacuum (without rotating brush)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShake or air outside when possible\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRotate occasionally for even wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional dry cleaning recommended\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid prolonged direct sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWool is a living material — shedding in the beginning is normal and will diminish over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis rug is entirely handmade. Slight variations in color, pattern, texture or shape are not imperfections, but the beauty and authenticity of artisanal work. Each Boujad rug is a unique piece, woven slowly and with intention — no two are ever the same.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":52115672105302,"sku":"7869","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/C781C1BA-FFCD-4BBB-AE01-4D77EEFAD682.jpg?v=1766155643"},{"product_id":"bright-ourika-rug-xl-315-205","title":"BRIGHT Ourika Rug XL 315\/205","description":"\u003cp data-start=\"127\" data-end=\"236\"\u003e\u003cem data-start=\"169\" data-end=\"236\"\u003eHand-knotted wool | Approx. 300 x 205 cm | Ourika Valley, Morocco\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"238\" data-end=\"539\"\u003eBright, bold, and brimming with energy — this XL Ourika rug is a radiant celebration of Berber craftsmanship. Hand-knotted in the heart of the Ourika Valley, it features a creamy wool base brought to life with an explosion of colors: fuchsia pinks, vibrant blues, warm oranges, sunny yellows and more.\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"830\"\u003eThe diamond motifs and zigzag lines pay homage to ancestral Amazigh symbolism — traditionally woven by women to tell stories of protection, fertility, and life. Along the flatwoven borders, subtle embroidery and tiny lozenges add extra detail, like little secrets waiting to be discovered.\u003c\/p\u003e\n\u003cp data-start=\"832\" data-end=\"1125\"\u003eThis larger format makes it a perfect statement piece for a spacious living area, adding both warmth and personality to your interior. Each rug is sourced by hand during our Moroccan buying trips — purchased directly at the criée berbère (auction), straight from the source, with no middlemen.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1218\"\u003eA true one-of-a-kind artwork that brings soulful character and joyful color into your home.\u003c\/p\u003e\n\u003cp data-start=\"1220\" data-end=\"1385\"\u003e\u003cstrong data-start=\"1220\" data-end=\"1231\"\u003eDETAILS\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003e• Handmade in Morocco\u003cbr data-start=\"1255\" data-end=\"1258\"\u003e• Size: approx. 300 x 205 cm\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e• Material: 100% wool\u003cbr data-start=\"1310\" data-end=\"1313\"\u003e• Flatwoven ends with intricate border details\u003cbr data-start=\"1359\" data-end=\"1362\"\u003e• One-of-a-kind piece\u003c\/p\u003e\n\u003cp data-start=\"1387\" data-end=\"1626\"\u003e\u003cstrong data-start=\"1387\" data-end=\"1395\"\u003eCARE\u003c\/strong\u003e\u003cbr data-start=\"1395\" data-end=\"1398\"\u003eVacuum regularly and treat spots using traditional methods. For deeper cleaning, professional dry cleaning is recommended. As with all artisanal products, slight irregularities in shape or weave are part of their handmade charm.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cblockquote\u003e\u003c\/blockquote\u003e\n\u003c\/blockquote\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":53599538807126,"sku":"7701-radiya","price":1295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/76A1A773-531B-4D7E-9F6C-7DA5B05F6660.jpg?v=1778522768"},{"product_id":"nomad-boujad-rug-260-x-160-cm","title":"NOMAD Boujad Rug | 260 x 160 cm","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOne-of-a-kind BOUJAD Rug “NOMAD”\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eRe-used Vintage Wool | Approx. 260 × 160 cm\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA woven journey of symbols, colour and imagination — Nomad is a wonderfully expressive Boujad rug that feels almost like a hand-drawn story translated into wool. Newly hand-knotted from beautifully re-used vintage Middle Atlas wool, it has the tactile softness, irregularity and depth that make these pieces so full of character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts warm ivory ground becomes a canvas for an intriguing collection of abstract shapes and symbols in deep burgundy, faded coral, soft peach, charcoal and black. Diamonds, checkerboards, linear markings and almost figurative forms appear across the rug like fragments gathered along a journey — spontaneous, imperfect and wonderfully free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThere is something beautifully naïve and contemporary about Nomad. Look closer and new details keep revealing themselves; step back and all those individual markings come together in one strong, balanced composition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWarm, playful and unmistakably one of a kind, Nomad works as much as an artwork as it does a rug. A soulful statement piece for an interior that embraces colour, craftsmanship and objects with a story.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHandmade by skilled artisans in Morocco\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSize: approx. 260 × 160 cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaterial: 100% re-used vintage wool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNewly hand-knotted, one-of-a-kind piece\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWashed, combed, repaired where needed \u0026amp; sun-dried in the Middle Atlas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSourced through our trusted Boujad specialist\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA playful artistic statement — graphic, warm and full of Moroccan soul\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eABOUT BOUJAD RUGS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBoujad rugs originate from the Haouz region of Morocco and are known for their expressive, intuitive patterns: geometric fragments, symbolic motifs, layered colours and spontaneous compositions. Traditionally woven by Amazigh women, each piece is a personal visual language — a story rendered in wool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eETHICAL SOURCING\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis rug was selected through our long-time Middle Atlas partner — a respected Boujad expert who collaborates closely with rural weaving communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHe works closely with a network of skilled women, providing them with regular work and fair, transparent conditions. Using carefully sourced and re-purposed vintage wool, the rugs are newly knotted and traditionally finished through washing, combing, sun-drying and careful repair where needed.\u003c\/p\u003e\n\u003cp\u003eFrom the many pieces created within his network, we personally select the rugs that speak to us most — guided by colour, composition, character and that indefinable something that makes a piece feel unmistakably SOUK in the CITY.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMAINTENANCE ADVICE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eVacuum gently and regularly\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAir out in indirect sunlight to refresh\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSpot clean with mild soap and cold water\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid harsh chemicals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor deep cleaning, consult a professional experienced with handmade textiles\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SOUK in the CITY","offers":[{"title":"Default Title","offer_id":55040620003670,"sku":"7225NOMAD","price":1195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/files\/IMG-1471.jpg?v=1787157637"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3977\/9577\/collections\/IMG_9923_902058c5-05e0-457d-b5e7-81163911469d.jpg?v=1790506572","url":"https:\/\/www.soukinthecity.be\/collections\/colorful-rugs.oembed","provider":"SOUK in the CITY","version":"1.0","type":"link"}